Search Engine Optimization Secrets The Experts Don’t Want You To Have

Visitors are a measure of a site’s success. Websites that offer actual products for purchase require lots of visitors. If a website has good search engine rankings it will have more traffic and more preofits. SEO can lead you to better rankings. Read the following article to learn about optimizing your site.

To help to keep your website visitor’s interest, you need to make sure that your website’s content is set up to do that. This will allow you to get repeat customers. Focus on things that will boost your search engine rankings.

Implementing short but informative articles is more useful than having an overly long and complicated article that covers many topics. Longer pages are not as well weighted by search engines. Plus, a long article means that the specific info that the visitor was looking for will likely be buried somewhere in the long article and the visitor will quickly abandon it for another site.

A domain name should be memorable and linked directly to the products or services you are marketing. A memorable name is important, especially for people who find your content through social media sites.

Register a domain that is both related to your product and is easy to recall. If you utilize video clips or mass internet media like Youtube to advertise, remember that a memorable domain name will make a big difference when mentioned in clips.

You can make this happen by making a robots. txt file and incorporating it into your main directory. An automated search engine indexer will read such a file and ignore the files and directories listed there. This makes the indexing go faster.

Visitors need to visit and remain on your site in order for the PageRank algorithm to boost your ranking. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. There are a few ways to increase the visitors time spent. You can use discussion groups and forums to convince visitors to stay logged in to your site for a longer time.

To expand your customer base and bring more traffic to your site, use a product feed to boost your presence online. Include information about your products, such as descriptions or prices, on your feeds. Submit them to major search engines and shopping comparison sites. A feed reader can also help customers subscribe to a feed.

Search Engine

Market yourself as an expert in a field. It’s a very powerful marketing technique. Focus your products and services on a very specific segment of the market, then utilize search engine optimization so that those buyers will be able to find your site on the internet. It’s essential that, through it all, you are giving your clientele exactly what they want, instead of your best guess on their desires.

Avoid using Flash on any website you want to optimize for search engines. Using Flash will mean that you site takes longer to load and parts of it won’t get read by the search engine spiders and the text in Flash won’t make it into the index. To make it so that your site is found in search engine rankings, you will need to do the work needed for search engine bots to find your website.

You can get a little more SEO performance by taking your website into the blogging world. Start a blog of your own, and get involved with other blogs that cover related topics. Search engine spiders love unique and fresh content which includes easily followed navigation, and a blog offers all of that. The more backlinks you have to your site, the higher you’ll rank on the search engine results page.

Add a site directory if you want to get more visitors. A site map is an effective way to interlink your entire website. This arrangement, with the links positioned along the side, will increase the volume of traffic that flows through your site.

You need to have a list of all of your site content if you want the most out of search engine optimization. With a site map, you will make it easier for spiders to index your site. Extremely large sites may require more than just one site map. Each map should not exceed 100 links in size.

Rather than exchanging links, think about exchanging articles in your efforts to boost your rankings. By posting another website owner’s article and crediting them for the article, you will increase traffic to both sites. You will find that SEO of this type is more successful.

You can learn SEO on your own. There is a wide array of resources you can look to for help in learning the trade. There are several websites that can be helpful, as well as really excellent books on the topic.

Keep your focus to just one subject per page. It really is a mistake to try to cram in each of your services or products into just one posting. You will only confuse your customer and keep them from coming back. You have better success with having only one product focus per page.

On top of link exchanges, try out article exchanges as well for better rankings with the search engines. This article exchange involves posting an article by another site owner on your website and putting a link and credit. They will do the same thing with an article you’ve written. This works better than link exchanges and both websites get new content.

Search Engine

To make sure you have a page of your site that does well in search engines, keywords should be put in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. Including keywords that are important and relevant to the site can really improve rankings and traffic.

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. While the tag is important, excessive length is a bad thing. Limit the tag to a concise 30 words. You need to limit this page to under 100KB, so it can be read quickly by the search engine spiders.

Blog on your site so you can increase your ranks on a search engine. Then, more visitors will visit your website.

You must research your keywords before attempting to optimize your site. Focus on the keywords you need when creating your titles and site. Keyword research will allow you to understand what search terms people use to navigate in your particular categories. These popular keywords are the ones you want to concentrate your optimization efforts on.

Duplicate content will subject you to spam filters of the search engines. Watch out that you may be using content that is duplicated and not even know about it. Using the same description is easy, but could be flagged as spam.

You website needs to have a site map which contains all the main links and keywords for your website. Site maps allow easy navigation through your site, letting users get where they’re going in one or two clicks. Search engines use site maps to rank websites in the search results, due to the fact that they make a website more usable, and that is an important factor in their ranking systems.

Always register your website with Google, Yahoo and other search engines that are popular. It is often thought that this happens automatically. Check back every once in a while to be sure you can still find your site. Your website may not come up as the most popular page but if it isn’t coming up at all then it has no chance to rise.

Publish fresh content to your site as much as you can. Stick to a weekly goal that you can keep up with. The more content you pump out, the more often search engines will index your site. If your website is constantly being updated with new information, you will find it will result in a higher rank.

It is worth your time to see if you could add podcasts to your marketing mix. A podcast consists of informational content delivered in audio or video form, sometimes live, and they always should contain relevant information based on the topic of your show. Taking advantage of the growing popularity of podcasts is as easy as grabbing a webcam or other video or audio recorder. You can then submit your podcasts to major search engines with descriptions of your content.

Adwords is a great tool for you to use. When you try to do search engine optimization yourself, it may not yield the increase in rankings you were hoping for. It’s the job of these advertisers to increase the hits you get. Try using advertising products from big names online like Google to greatly boost your site.

Your website might be great, but it surely isn’t perfect. Once this is something you accept and you can see if your design is flawed in any way, you can make things improved and do well with business. Always work on site improvements so that you can bring more targeted visitors to your site.

Placing some captions on a website will really help to get it optimized. Use articles, photos and other content to add keywords to. This will bring you more traffic.

When a website includes image links, the best practice for optimizing search engine ranking is ensuring that every image includes a descriptive “alt” tag. If the image display is disabled, these tags replace the images. Search engines will also read these tags, and use them when determining your site’s ranking, so make sure to put in some keywords.

Don’t make the mistake of trying to learn every SEO technique out there. It is impossible to become the best at every technique, so be sure to focus on one that will yield the best results for your business.

Make sure the first few sentences of the first paragraph on your site can double as an HTML meta description tag. Some engines use these words to tag the content of your page. If you don’t use good content in these places, your SEO efforts can suffer.

Current Events

You should not have webpages consisting solely of links on your website. Instead, incorporate the links into your page content, so there is a blending of both links and pertinent material for your readers. Link pages typically do not compel a reader, and the search engines don’t view them in a favorable light either. It is extremely important to have your content relevant to your text, as this is something search engines look for.

Talk about current events and their relation to the products you are selling. This brings in visitors that might not even have been looking for your type of services. Use current events and relate them to your product or service for best results.

Do not ever publish any article more than once on your website. This may be viewed as an attempt to fool the search engines, and it can get your pages downgraded. Also your Page Rank can suffer if you have two separate pages for the exact same content, as this dilutes the count of the incoming links.

Make sure to write for human readers when doing your search engine optimization. You need to include the keywords in your website text for the search engine bots to pick up. However, these bots don’t buy anything. The site should be easy to read. Should it not be, you are bound to fail.

Ask your old host if they will forward the page to the new domain. This ensures that a user with a prior bookmark can still find you. You may use redirects on the old domain, which can automatically send them from the old website to the new website.

Consider using the services of a company that specializes in search engine optimization. SEO involves optimizing your site so that it will appear higher in the search results. It’s possible to find some good deals on these types of service on the Internet.

You need to use Google Analytics. This can help you improve your site. For instance, this tool permits you to see which keywords are utilized the most frequently to get people to your site. Then, you can focus more on these keywords.

A website needs visitors to be successful. If you have merchandise for sale, you need visitors to make purchases. The higher a site’s ranking, the larger its traffic volume. Utilizing SEO can help bring visitors to the site. Make use of SEO by using the above tips.

You might forget why you want high rankings when you optimize your site. Your fundamental goal should be to retain customers as well as attract new ones. Only great content will ensure that people not only visit, but come back. Having great content on your website also happens to be one of the best search engine optimization techniques. Make sure you update your content.

All about SEO

Excellent Ideas For Enhancing Your Efforts In Blog Posting

TIP! Always be available to your readers. Ensure that they can reach you in many different ways, such as through comments or social media.

As more and more people become comfortable with online communication, many are finding that blogs are not hard to create. It seems like just about everyone owns a blog. However, there are many factors to consider when you start running a blog, ones that will contribute to your success or failure. Apply what you’ve learned by reading this article to create a unique, successful blog.

TIP! You should add to your blog as often as possible. Many new to blogging make the mistake of starting up a blog and then failing to update it enough.

Update as frequently as possible to keep your readers happy. Try to make this a habit for both you and your readers. By forming this connection between you and your followers, they are able to count on you being present. When you start feeling like you want to give up, keep in mind that your readers will be very disappointed.

TIP! Add interest to your posts with images. Pictures can show a lot more than words can say sometimes.

Do not overuse Adsense ads, plug-ins, images or keywords. If you do, your blog could be negatively identified by all search engines, and your efforts would be wasted. Make sure to write naturally in a way you would want to read.

TIP! Include lists in your blog where appropriate. Whether your focus is whipping up a new dish or assembling a model plane, lists can help you get your point across more effectively.

When you set up your blog, it may be wise to buy a domain name instead of utilizing a free site. It is an inexpensive venture, and will help to provide a professional appearance. This will allow users to find you more easily, and it will also help when it comes to search engine optimization.

TIP! Make all the necessary social media links available, through which your readers can follow you. Linking your site to popular sites like Twitter, Facebook, and LinkedIn, among others, will make a big difference in the success of your blog.

Your blog will benefit greatly if you can convince well-known bloggers to make guest posts for you. This is a great way to increase the quality of your own blog and generate excellent content. You’ll also get more traffic if they tell their own readers about it. Utilizing the services of different guest bloggers helps give your blog a sense of community and diversity.

TIP! Patience is definitely key as you begin to grow your blog. It takes a while, even years, to build to great success as people find your blog.

Use pictures in your blog posts. Are you familiar with the saying that an image is worth thousands of words? This definitely holds true when it comes to running a blog. Images can communicate a lot more than simply words. This is why you should include images as often as possible.

TIP! When blogging, remember to write each post informally. A blog should be fun and social.

When you receive feedback on your posts, read it and reply but do not allow it to affect your emotions. Regardless of the topic, someone is always going to have something critical to say. If constructive criticism is posted, consider using it to make your blog better. Although it may seem counter-intuitive, you should politely respond to flames and trolls, as well, but don’t dwell on them. By responding politely, your readers will see your maturity and will continue reading.

TIP! You must maintain a regular posting schedule to make your site remain credible. Staying consistent will ensure that return readers will be pleased by what they find, and it’s less likely that they’ll turn to other blogs.

Keep up with the nuts and bolts of your blog. This means doing all the boring maintenance chores that needs to be done, as well as updating parts of your design from time to time. Your readers will enjoy the changes and you won’t lose visitors to a broken website.

TIP! If you post lengthier pieces, you should break them up through the use of subheadings. This will give you a wider viewership and make your blog easier to read and digest.

As was mentioned earlier, blogging seems much easier than it actually is. Most people have facts or opinions they want to communicate to the world. The specific details are your choice. The advice from the article you just read will help you create the blog that you have had in mind.

Seo and blogging

SEO for WordPress

SEO for Wordpress

Chapter 1 – Advanced Keyword Research

What are keywords? Keywords are words or phrases that people type into Google to find your business. In this chapter, I’m going to show you how to easily discover profitable keywords for your website.

The easiest way to find keywords for your website is by typing your main keyword into Google, Yahoo, and Bing. The search engines will show you related keyword phrases based on user search habits.

I’m going to use the keyword “dog training” for this example. In the image below, you’ll see that Google has provided some excellent keywords that I need to write down.”

“Another way to find keywords for your website will require keyword tools. I’ll show you three different tools in this chapter sorted by easiest to use to hardest to use.

Keywordini –

Keywordini a fast and free keyword research and suggestion tool. The free version is limited to 2,000 results, but still includes search volume and “cost per click” data (CPC). CPC data shows you how much advertises are paying to advertise on Google for a certain keyword.

“If advertisers are willing to pay a lot of money ”

“for a keyword, then it’s a profitable keyword for them. Advertisers bid on keywords, so the market sets the price. You can use this information to determine which keywords might be the most profitable for your website.

Below you’ll see what some of the results look like.

Ubersuggest –

With ubersuggest, you can instantly get thousands of keyword ideas from real user queries! Use the keywords to get ideas for your blog posts, or use the keywords for your website’s homepage.

Ubersuggest takes your base keyword, adds a letter or a digit in front of it, and extracts suggestions for it. Ubersuggest extracts these suggestions from search engines and video websites like YouTube.

Just enter your main keyword phrase and click the “suggest” button. Below you’ll see what some of the results look like.

Google Keyword Tool –

Most people show you this keyword tool first, but I’m showing this tool last. Why? Recently Google made a change to this tool. You now have to setup an adwords account with Google to access their keyword tool which requires your credit card information.

A lot of people are annoyed with this change, but Google’s keyword tool has always been for adwords advertisers. Google doesn’t make any money if you’re ranking on the first page for FREE; they want you to pay money to get on the first page. People forget that Google makes money through advertisements, so why would they want to help you rank on the first page for free?

If you’ve used Google Adwords advertising in the past, then you’ll have access to this tool. If you never used Google Adwords before, then there’s a 90% chance that they’re going to ask you for a credit card. Google may change this later, so you can always check to be sure; but as of right now, that’s the current situation.

If you decide to use this tool, you’ll be able to search for keyword ideas, get historical statistics, and see how a list of keywords might perform well for your website. To find the keywool tool, login into your adwords account and click the tab that says “Tools” at the top. You’ll see “keyword planner” in the dropdown menu and that’s where you need to click.

If you “don’t use the targeting feature, Google will show you the search volume from all over the world. This could be misleading because you might think 100,000/month are searching for your local business, but in reality it might only be 1,000 people.

The “keyword filters” option will allow you to search for keywords based on monthly search volume. For example, you can set a filter that will only display keywords that have at least 2,000 searches per month. This will filter out all the keywords that have low monthly searches.

So enter your main keyword, set up targeting and filtering (optional), then click the button that says “get ideas.”

On the next page click the on the tab that says “keyword ideas.” You’ll see

stats for your main keyword and a long list of additional keywords below it.

The list of additional keywords you’ll see are sorted by relevancy. If you want your website to be as relevant as possible, then copy down the keywords in the order they’re presented to you.

You can also rearrange the keywords based on monthly search volume, competition, or suggested bid. The competition tab is for advertisers. ”

“High“competition means that a lot of advertising are bidding to advertise on said keyword. High competition is actually a good sign because that means it’s a profitable keyword to advertise on.

The “suggested bid” column will give you an idea of how much advertisers are paying to advertise on Google for the keyword. The dollar amount you see is only a suggestion and it’s usually a lot higher. Advertisers will pay more than the suggestion to get better placement on Google’s search engine. You can use that information to decide which keywords will be profitable for your website.

You can write down the keywords you like on a sheet of paper, or just click the “download” option. Google will give you 800 keyword ideas for each keyword you search for. You can download those keywords into an excel csv file and sort through them in excel if it’s easier for you. (SEO for WordPress)

Tips When Choosing Keywords

Choose long tail keywords to rank faster on Google. A long tail keyword phrase has at least 3 words in the phrase i.e. “dog training classes.”

You also want to also choose “buyer keywords.” A buyer keyword phrase would be something like “dog training[…]”

“Make sure that you look at the trends when using the Keyword Planner Tool. You want to choose keywords that have a stable trend or that are trending upwards. Do not choose keywords that appear to be on a downward trend. Move your mouse over the chart image next to the keyword to view the search trends.

Now you know how to easily find profitable keywords for your business! To keep it simple, put together a list of 10 keywords that you want to rank for and focus on those keywords only.

Summary & Action Plan

Type your main keyword into Google, Yahoo, and Bing and look at the related search terms.

Keyword tools to use: (may require registration)

Put together a list of 10 keyword phrases that you want to rank for, and that’s it! In the next chapter, I’ll show you how to analyze your list of keywords to see how competitive they are.

Chapter 2 – Keyword Analysis

In this chapter, I’m going to show you how to easily analyze your keyword list. You’ll want to analyze your keyword list for a few reasons:

See what Google is ranking for the keyword (videos, listings, etc.)
Check for fortune 500 companies
Check for small business owners
Look for a lot of Google paid advertisements

To get started, just enter one of your keywords directly into Google. Your “buying keywords” are the most important, so I suggest that you start with those first. As an example, I’m going to inset the keyword “dog training courses” into Google. Anyone searching for this keyword phrase is obviously looking to purchase a course, so it’s a perfect keyword.

After you click the “search” button, usually the first few results you see are paid advertisements, and you’ll see an orange icon that says “Ad.” If you don’t see any advertisements then that’s not a good sign. Fortunately, there are plenty of advertisements for this keyword (as seen below), so we’ll continue.The organic search results are sorted by relevance and are based on Google’s algorithm.

The first thing you want to look for are fortune 500 companies and huge franchises. If you see a lot of well known franchises in the organic search results, then you might want to move on to another keyword on your list. But for this example, I only see two franchises; PetSmart and Petco. PetSmart has position #1, and Petco has position #6.

As I look through the organic listings, the rest of the search results look like small business owners. I usually click on all the websites to size up the competition. You can tell a lot about a company by the way their website looks.

If your competition has a homemade looking website, then chances are they made it themselves. If they made the website themselves, then they’re probably doing their own SEO too. What makes them so different from you? Nothing! You can bump them right off the first page.

I don’t see any YouTube videos for this keyword which is interesting. I had to go all the way to page 5 to find a YouTube video in the organic search. So Google will actually rank a YouTube video for this keyword, but the video I found on page 5 wasn’t optimized correctly.

I also noticed that the websites listed were located all over the country. A lot of people will be looking for something local which is why Google prompts you to use the keyword “dog training courses near me” or “dog training courses online.

That’s important feedback from Google. If you offer a local dog training course, then you should adjust your keyword to “dog training courses + your city.

If you offer an online dog training course, then you can adjust your keyword to “dog training courses online.” The adjusted keyword may have a lower search volume, but it doesn’t matter. When someone lands on your website, they’re more likely to buy from you because you’re offering exactly what they’re looking for.

I think the keyword “dog training courses” is easy to rank for, so I’d add it to my list! Now just repeat this step for each keyword phrase that you want to rank for. You must analyze your competition first to make sure you’re not trying to rank for an almost impossible keyword phrase.

If every single search result on the first page is a fortune 500 company, then you might want to choose another keyword from your list.

Tools To Make It Easy

I realize that my process to analyze keywords might be complicated to some people. I have a solution for you to make the keyword analysis process easier.

You can use a free SEO Toolbar available at:

I never use this toolbar because I don’t like to over analyze my competition. But if you want to really dissect your competition, then I suggest that you use the MOZ toolbar. The Moz toolbar is currently free to download.

Once you install the MOZ toolbar, you can scan through Google’s search results and this tool will analyze the pages for you at a glance. You can watch the video on their download page for more information.

You can also use a keyword analysis tool called “Market Samurai” if you feel like going into SEO ninja mode. They have a video on their website too showing you how the tool works here:

“I personally don’t like keyword analysis tools because they don’t make sense to me. For example, some keywords will produce results from Yelp, Yellow Pages, YouTube videos, Facebook pages, and Amazon product pages.

When a keyword analysis tool sees these results, they’ll tell you that it’s an impossible keyword to rank for because they’ll think you’re trying to compete with those domain names. The tool doesn’t understand that anybody can create accounts at all those sites (i.e. YouTube) and just rank the individual page.

I don’t want to overwhelm you because after all, this book is called “SEO for WordPress.” But trust me, once you learn how to do SEO for WordPress, you’ll realize that the same rules apply to Amazon, YouTube, Google Maps, Google Images, Tumblr, Pinterest, Yellow Pages, Yelp, Facebook Pages, and everything else.

For example, if you type into Google “SEO Workshop Los Angeles” you’ll notice that my press release article on Yahoo Finance is on the first page. That link has been on the first page for the past 11 months. Search engine optimization is easy, you’ll see.

Summary & Action Plan

Manually type your keyword into Google. If you see a lot of fortune 500 companies on the first page for a keyword, then you know that it will be a difficult keyword to rank for. Just because a keyword is difficult doesn’t mean it’s impossible. It might take you six months to rank for that specific keyword, so just set realistic expectations.

If you notice a lot of small business owners on the first page for a particular keyword, then you can compete! A lot of small business owners don’t hire SEO companies, so there’s a good chance that they’re on the first page by accident. It’s also important to note that a lot of SEO companies aren’t that good at SEO. Just follow my advice and you’ll bump them off the first page.

If you notice a lot of Google advertisements for a keyword, then that’s a good sign. As I mentioned earlier, advertisers will only advertise on a keyword that’s making them a profit. The more advertisements you see for a keyword, the better!

Keyword analysis tool:

Keyword analysis tool:

Update your keyword list based your research.

In the next chapter, I’ll show you how to set up your web hosting and domain names to rank higher on Google, Yahoo, and Bing!

Chapter 3 – SEO & Web Hosting

In this chapter, I’m going to show you how to choose a domain name and web hosting that will improve your SEO.

Domain Names

When choosing a domain name, try to choose a domain that includes your keyword phrase. For example, let’s say I own a dog training company and decided to call my company “Mauresmo’s Pooch Center.” People love to name their businesses after themselves, but you need to be smart when choosing your domain name.

Let me ask you a question. Which domain name do you think would be better for my dog training company?

Obviously the second domain name is way better, but most newbies will choose the first one. Your domain name doesn’t have to match your business name exactly. You should build your website on a domain name that includes at least one of your keywords because you’ll rank higher on Google, Yahoo, and Bing.

In my example, I would buy both domain names, but I would build my website on When the website is finished, I’d set up a redirect so that forwards to

“That would be the best way to setup my domain names. Why? Because my website’s content will on the keyword optimized domain name which will rank higher on the search engines. But since I setup the redirect, I can add the simpler domain name,, on my business cards and other marketing material.

When you register your domain name, register it for at least 2 years. If you have the budget to register your domain for 5 or 10 years, then do it.

The longer your domain name is registered, the more trusted you’ll seem to search engines.

Most people register a domain name for a year, build a website to try to make money, and then abandon the website within a few months. A lot of spammers also register domain names for only a year because they’re only going to spam the website and it’s going to get blacklisted anyways.

Only a real company will register a domain name for a few years because they plan on growing their business. So if you’re a real company, prove it. Register new domain names for at least two years.

Fast WordPress Web Hosting

Some web hosting companies has special hosting designed specifically for WordPress. For example, if you go to GoDaddy’s website, you’ll notice that they have “Managed WordPress Hosting.

Managed WordPress hosting is faster than normal web hosting for a lot of reasons. Managed WordPress hosting has certain limitations ( 1 – 5 websites per hosting account) and restrict certain WordPress plugins that are known to cause problems with WordPress. The restrictions create an ideal hosting environment which allows your website to move really fast. Most people have basic shared hosting accounts. The basic shared hosting plan offers unlimited websites and unlimited everything else, so it seems like a good deal.  But if you’re sharing an hosting account with someone that builds 100 websites and installs 500 broken plugins, then that can affect your website’s performance.

Managed WordPress hosting limits the amount of websites that you can build, and limits the amount of traffic you can receive. The limitations are more than reasonable for the average business owner, and anyone planning to do something shady won’t even bother with managed WordPress Hosting. Perfect!

All your files are automatically cached with managed hosting, so your website loads very fast. There’s no need to install complicated cache plugins that never work or break your website. I personally think managed WordPress hosting is the way to go if you want a simple, fast, and secure hosting solution.

Everyone knows that a slow website is bad for SEO because it’s a poor user experience. So based on my experience, managed WordPress hosting fixes 90% of the speed issues right away.

SEO is challenging enough without the added stress of trying to figure out how to speed up your sluggish website. It doesn’t matter how good your SEO is or even if you’re on the first page of Google. If your website is slow, people will leave your website before they get a chance to look at your products and services.

SSL Certificates

SSL stands for Secure Sockets Layer. An SSL certificate ensures that all data passed between the web server and browsers remain private. You’ll know if a website is secure because the domain name will start with https://.

Websites that process credit card information are required to have an SSL certificate. What if you don’t process credit cards? Do you still need an SSL certificate? If you have a contact form on your website, then you’re still collecting personal information (name, email address, phone number, address, etc.) A lot people won’t enter their personal information on an unsecure website.

SSL certificates will help you rank higher within the search engines because it’s a user friendly experience. Secured websites are considered safe which protects the user.

Most people don’t know this, but if you try to advertise on Google and your website isn’t secure; they may reject your website. Unsecure websites that ask users to enter personal information are considered phishing websites to Google.

A phishing website (sometimes called a “spoofed” site) tries to steal your account password or other confidential information by tricking you into believing you’re on a legitimate website. You don’t want search engines to think you’re a phishing website.

If you want to advertise on Google and your landing page asks for a name and email address; you’re going to need an SSL certificate. Google will also require that you have a “privacy policy” and “terms & conditions” page explaining how you plan to use the information you’re collecting.

Even if you never plan to advertise on Google, this is very important feedback from Google. Google is essentially telling you how they differentiate a real company from a fly-by-night business.

Go to any dating website or social network like Twitter, Facebook, or Instagram and you’ll see a disclaimer before you sign up with your email address. The disclaimer usually says something like “By signing up, you agree to our terms and conditions, privacy policy, and cookie use” and the page will be secured with an SSL certificate.

Chapter 4 – WordPress Setup & SEO Plugins

How To Optimize Your WordPress Settings

Log into your WordPress dashboard and navigate down to the “settings” tab. Within the settings tab, you’ll see an option for “General” settings. Click on that option and you’ll see a section asking you for your “site title” and your “tagline.”

Enter your main keyword phrase into the “site title” section. In the “tagline” section enter your main keyword first followed by a short description of your website. For the site title, keep the text under 60 characters. For the “tagline” keep the character count under 160 characters. You can use a website like to count the characters.

I’m going to show you which plugins to install to set your website’s “site title” and description; but sometimes Google will extract your site title and description from this general settings area. So just in-case, it’s important to set up these general settings with your keywords as a backup.

By default, the general setting area usually says something like “Just another WordPress Blog” for the site title. If you don’t change the general settings, Google might index your website in Google using the phrase “just another WordPress blog.” This happens to a lot of my clients.

Some of my clients websites get indexed in Google using a title and description that they don’t recognize. After I log into their website, the problemlem is with their general settings

The next settings that you’ll want to check is your permalinks. You’ll find the “permalinks” option under the settings tab as well. Just click on “settings” and click on the word “permalink. Select the checkbox next to the option that says “Post name.” This is the best permalink structure to for SEO. The default permalink structure doesn’t give search engines information about your blog posts. The “post name” structure will create permalinks that have the same title as your blog posts and articles

WordPress Plugins To Install

Install the WordPress plugins below to improve your on-page SEO:

  • Add Meta Tags
  • All In One SEO Pack
  • CommentLuv
  • Google XML Sitemaps
  • Related Posts Thumbnails
  • Shareaholic
  • SSL Insecure Content Fixer (*if you have an SSL certificate installed)
  • WP Force SSL (*if you have an SSL certificate installed)
  • WP Sitemap Page
  • WP SmushTo install these plugins, navigate down the plugins tab, click “Add New”, search for the recommended plugins, click install, then activate!

Install all the plugins and I’ll show you how to set them up right now. The first plugin we’ll setup is “Add Meta Tags.”

Add Meta Tags

Navigate back over to the settings tab so we can set up these plugins. Under the “settings” tab, click the link that says “Metadata” which is the Meta Tags plugin.

Next, you’ll be taken to a page that’ll ask you for the following information:

Front Page Description

Front Page Keywords

Global Keywords

For your front page description, make sure that you enter your most important keyword phrase first! Search engines give your first keyword phrase more priority than any other keywords within your site description. Next, you’ll want to use your keyword at least one more time in the site description.

For your front page and global keywords, use the same technique! Add your most important keyword phrase first, and then add your other keywords after. Keep in mind that spammers have abused the “front page keyword” tag, so it doesn’t hold as much weight as it used too. So don’t waste your time stuffing 100 keywords in this section; instead just use the ten keywords from your list that you put together earlier.

Leave the “site-wide META tags” option empty. The plugin will handle this feature automatically. Now scroll down and you’ll see a few “boxes” that you can click. Make sure that you check the boxes for the following settings if they’re not set already:

Dublin Core Metadata Metadata
Extra SEO Options

“Before you click the “save changes” button, you’ll also have the option to click the box next to the section that says “donations.” By checking that box, the message from the author at the top of the screen goes away.

Click “save changes.” You’re done with this plugin.

All in One SEO Pack

This plugin is very similar to the Meta Tags plugin. On the top left of your WordPress dashboard, click the All in One SEO tab to adjust the general settings. For this plugin, you’ll need to enter information for:

Home Title: Enter your most important keyword phrase.

Home Description: Use the same description as the Meta Tags plugin.

Home Keywords: Use the same keywords as the Meta Tags plugin.

If you scroll down the page, you’ll see additional options, but you can leave most of those settings the way they are. There are a few updated settings on this plugin that’ll make life easier.

For example, you’ll notice that this plugin has a “Webmaster Verification” area where you can enter your verification code for Google Webmaster Tools, Bing Webmaster Center, and Pinterest Site Verification.

The Google Webmasters Tool will give you detailed information about your website’s performance. Before the Google Webmasters Tool can give you information about your website, they’ll give you a verification code to enter on your website to verify your ownership. The All in One SEO plugin gives you a specific area to enter the verification code instead of searching through your website’s HTML code to find the correct spot.

The All in One SEO plugin also has an area for you to enter your “Google Plus” profile information, and your Google Analytics ID. Once again, this will make life easier for you so you don’t have to manually enter HTML code on your website.

Scroll all the way down and click the “Update Options” button to save your settings.

Next I want you to go back to the “settings” tab on your WordPress dashboard. I mentioned this earlier, but I want to revisit this section.

Click on the “General” option, and in the “Site Title” section, enter the same keyword phrase that you used for the “site title” on the All In One SEO plugin. For the “Tagline” section, enter the same paragraph you entered in the “home description section of the All in One SEO plugin.

As I mentioned earlier, this will be your backup just in-case Google decides to ignore your All In One SEO plugin settings and look somewhere else for your site title and description. Google does this all the time. Sometimes Google will even change your site title in their search results because they think their version is better.

So keep your site title, homepage description, and keywords exactly the same in the general settings area, All in One SEO settings, and Add Meta Tags settings. This will ensure that no matter where Google goes to extract information about your website; it will be the same every time.


Under the settings tab, click the “CommentLuv” link and make sure that the plugin is enabled. You don’t really have to change anything else with this plugin. Just scroll down and click the “save settings” button.

When someone leaves a comment on your blog and enters in their website’s URL; this plugin will display a backlink to that person’s website showing the title to their latest article. That’s why it’s called “CommentLuv” because you’re showing “LUV” to your commentators by promoting their blog articles too.

To use this plugin for SEO, reply to all your commentators from the article page and not from your WordPress dashboard. If you reply to comments from your WordPress dashboard, then you won’t be able to take advantage of “CommentLuv.” But when you reply to your comments from the article page, you’ll get to use the CommentLuv feature too.

You can actually choose which blog post to display under your comments. You’ll have the option to choose from 10 of your most recent blog posts. That’s perfect because you can promote a different article for each “reply” that you leave on your blog. This is good for two reasons:

You’re linking to other articles within your website. (Deep linking)
If people click on your links, they’ll stay on your website longer.

If you can get people to stay on your website longer, Google will rank your website higher.

Google wants to provide their users with quality content, and they’ll assume your website is good if people click around to read more articles.

Some people prefer to include multiple links to other articles within the body text. I don’t recommend this for a few reasons:

People get annoyed when their reading an article full of links that link to other articles. (Bad user experience.)
You’ll overwhelm your readers if you link them to a new article before they’re finished reading the current article. (Bad user experience.)
Most bloggers unwittingly set their links to open in the same window. (bad user experience)

If you want to link to other articles within your body text, then only add one link per 100 words. Just don’t go overboard and make sure that your links open in a new tab.

Google XML Sitemaps

Under the settings tab, look for the link that says “XML-Sitemap.” This will probably be the last item within your settings tab. Click the link to go to your Google XML Sitemap settings.

The only thing you need to do with this plugin is click the link that says “Build sitemap” or “Build my first sitemap.”

This plugin will automatically build a sitemap for you. An xml sitemap will help search engines find all the pages on your website and index them to Google.

Related Posts Thumbnails

This plugin uses the same concept as CommentLuv. At the end of your article, the Related Posts Thumbnails plugin will display 3 related posts with a small thumbnail from the featured image of the articles.

This plugin is designed to keep people on your website and reading more articles. If you set up unique categories and tags for each article, then you’ll need to set this plugin to “random.

The random settings will display related posts randomly. If you set this plugin to only show related posts based on categories or tags, then this plugin might only show one related post or nothing at all depending on how you “tag” and categorize your articles. (SEO for WordPress


This is a social sharing plugin that allows people to share your website articles on Twitter, Facebook, Tumblr, Pinterest, and other social media websites. You don’t have to use this specific plugin, but you need to make sure that you have some type of social sharing buttons on your website.

Google will notice if your website is being shared through social networks. If people share your website with friends through social networks, then your website will seem important to Google and you’ll rank higher.

I personally like Shareaholic because I think it looks cool. After you install this plugin, just make sure that you activate it, and the default setting will work just fine.

SSL Insecure Content Fixer & WP Force SSL

You only need to activate these plugins for them to work. These plugins will make sure that your website is directing your visitors to the secure pages (https://).

WP Sitemap Page

An HTML sitemap allows site visitors to easily navigate your website. It’s a bulleted outline text version of the site navigation. The anchor text displayed in the outline is linked to the page it references.

Site visitors can go to the sitemap page to locate a topic they are unable to find by searching the site or navigating through the site menus. Using the sitemap, search engines become aware of every page on the site, including any URLs that are not discovered through the normal crawling process used by the search engine.

Sitemaps are helpful if a website has dynamic content, is new and doesn’t have many links to it, or contains a lot of archived content that is not well-linked.”

After you activate this plugin, create a page on your website, name the page “Sitemap”, and paste this shortcode on the page: [wp_sitemap_page]

Next, publish the page and link to the page on the footer of your homepage.

WP Smush

If you have a website with a lot of images or large images, they can slow down your website. WP Smush is a plugin that compresses your images as you upload them. If you’re installing the plugin for the first time, you can use it to compress images that you’ve already uploaded to your website.

To find WP Smush, click on the “media” tab on your dashboard, and then click on the “WP Smush” link. You’ll see an option to “bulk smush” all your current uploaded images. After your images are compressed, this plugin will show you how much your images were reduced.

Summary & Action Plan

Install the WordPress plugins below:
Add Meta Tags
All In One SEO Pack
Google XML Sitemaps
Related Posts Thumbnails
SSL Insecure Content Fixer (*if you have an SSL certificate)
WP Force SSL (*if you have an SSL certificate)
WP Sitemap Page
WP Smush

Chapter 5 – WordPress Optimization: Homepage

In this short chapter, I’m going to show you how to optimize your homepage for SEO. When you setup your homepage, you want to make sure that your exact keyword is placed in your:
Title tag
Description tag
H1 tag
H2 tag
H3 tag

You already setup your title tag and description tag using the “All In One SEO” plugin. In this chapter, I’m going to show you how to set up the H1, H2, and H3 tags on your homepage.

The first thing you need to understand in the proper structure for SEO. Your homepage should have only one H1 tag, one H2 tag, and the rest of the tags can be H3 – H6. So here’s the setup:

H1 tag = heading of page (one per page)
H2 tag = subheading of page (one per page)
H3 – H6 tags = subsections (multiple per page)

These tags are very important for SEO, but most web designers completely ignore these tags. Most WordPress themes have multiple H1 and H2 tags on the homepage. A lot of web designers use H1 and H2 tags to make the font bigger on certain areas of your homepage, but that’s a problem.

If you have ten H1 tags on your homepage, then you’re communicating to search engines that your homepage is focused on ten different things. If you just look at your homepage, there’s no way to know where your tags are (H1 – H6).

You can scan your website using the tools below to reverse engineer your website. After you scan your website, these tools will show you which phrases on your homepage are your H1, H2, and H3 tags. Find the corresponding phrases on your homepage to identify your tags.

Here’s the tools that you can use: (may have to sign up for free) (maybe have to sign up for free)
After you scan your website, you’ll probably notice that you have multiple H1 and H2 tags on your homepage. If you’re capable, change the unnecessary H1 & H2 tags into H3 & H4 tags. If you don’t know how to make the changes yourself, don’t panic! You can hire someone from or to make the changes for you for less than $30 USD.

After you make the changes, make sure that you add your keyword to your H1 tag and your H2 tag. Also, it’s important that you don’t update your WordPress theme after you make the changes. If you update your theme, you’ll reset all the tags on your homepage and you’ll have ten H1 tags again.

When setting up the tags on your homepage, it’s important that you don’t skip any tags either. For example, if you’re going to have an H5 tag on your page, then you’ll need to have an H1-H4 tag on your page too that leads up to the H5. This may sound confusing, but it’s not. All you have to remember is this:

H1 tag = heading of page (one per page)
H2 tag = subheading (one per page)
H3 – H6 tags = subsections (multiple per page is okay)
Don’t skip any tags. Set your tags in order.

Word Count

Depending on your website’s theme, you may or may not be able to add a lot of text to your homepage. If you’re able to add a lot of text to your homepage, then add 2,000 words or more describing your product or services. Search engines love content, so the more content you have, the better.

Optimized Content

As you’re writing content on your homepage, you should use your exact keyword within the first few sentences. You should also bold, italicize, or underline your exact keyword within the first few sentences.

You don’t want to stuff your homepage with keywords because it will look like spam. To be safe, use your exact keyword only 2-4 times on your homepage, then use the related keywords from your keyword lists.

Your exact keyword should be found in your “anchor text” too. Anchor text is a word or phrase that’s a clickable hyperlink. Simply highlight your keyword, select the “insert link” option on the toolbar, then enter the URL to your homepage. Now your keyword is a clickable link the redirects users to your homepage.

Link To Your Blog & Sitemaps on Your Homepage

Most people have blogs on their website, but a lot of people don’t link to the blog on the homepage. You need to make sure that you add your blog to your menu bar so search engines and users can find it easily.

Your blog page is usually updated more than any other page on your website. Search engines are always looking for new updated content which is why blogs rank higher in the search results. Your blog is one of your most important pages, so make sure it’s easy to find.

You also need to link to your XML Sitemap and your HTML Sitemap on your homepage. Why? The XML Sitemap tells the search engine about the pages on your site, their relative importance to each other, and how often they’re updated.

HTML sitemaps are designed for the user to help them find content on the page, and don’t need to include each and every subpage. This helps visitors and search engine bots find all pages on the site.

As you can see, both sitemap pages are important so it’s important that you link to those pages on your homepage. You can link to your sitemaps in a footer widget so it’s not intrusive.

You should have already setup and installed the Google XML sitemap plugin, and the WP sitemap plugin. All you have to do is link to both of those sitemap pages.

Summary & Action Plan

Add one H1 tag to your homepage (include main keyword)
Add one H2 tag to your homepage (include main keyword)
Hire help with tags if needed (,
Add 2000+ words to homepage if your theme allows for it
Use your exact keyword within the first few sentences
Bold, underline, or italicize your main keywords
Use your exact keyword as anchor text on your homepage
Use your exact keyword only 2-4 times on your homepage
Link to your blog on your homepage
Link to your XML sitemap on your homepage / Link to your HTML sitemap on your homepage

Chapter 6 – WordPress Optimization: Pages & Blog Posts

Writing search engine optimized articles for your website is a lot easier than you think. Some people spend hours trying to pick the best titles for their articles, and that’s a complete waste of time.

The best titles for your articles are within your keyword list that you saved earlier. If 12,000 people per month are searching for the keyword phrase “buy graphic design art”, then you should use that exact keyword phrase as the title of your article for three reasons:

WordPress uses your title as an H1 tag. Search engines look at your H1 tag to determine what your entire article is about.
You’ll increase your chances of showing up on page #1 of Google when your H1 tag matches a search query. People are also more inclined to click on an article from Google search when it’s an exact match their search query.


After you enter a title for your page/blog, your permalink should automatically populate below the title. You’ll notice that your permalink is an exact match to your title. If you delete your title and type a new one, then the permalink might not match your title.

If your permalink doesn’t match the title of your article, just click the “edit” button next to your permalink. Edit the permalink to make sure that it matches your title exactly. (See image below.)

Search engines will scan your permalinks, so you need to include your keywords there. If your permalinks match the title of your article (H1 tag), then you’ll get a bump above your competition.

H2 & H3 Tag

The next thing search engines look at is your H2 tag. To find the H2 tag option, you have to click the formatting drop down list on your toolbar. After you click the drop down list, you’ll see something that says “Heading 2” which is the H2 tag.

If you don’t see this formatting drop down list, then you need to click the icon that says “toolbar toggle.” WordPress hides these formatting options by default.

To use the H2 tag correctly:

1) Type the same keyword phrase that you have in your title and permalinks.
2) Select the text by dragging your mouse across the keyword phrase to highlight it.
3) Click the formatting toolbar and select “Heading 2” which is the H2 tag.

You’ll notice that the H2 option makes the text bigger and bold. You can also add an extra word or date at the end of the keyword phrase if you like. I usually add an extra word or phrase at the end of my keyword phrase in the H2 tag so it doesn’t look like I repeated the title for no apparent reason.

For example, if my main keyword phrase is, “buy graphic design art”, I’d set my H2 tag to say one of the following:

“1) Buy graphic design art in 2016
2) Buy graphic design art – Exclusive Discounts
3) Buy graphic design art for cheap!

As you can see, the main keyword phrase is still there and you’re just expanding on it. This looks good to search engines and even better to your readers.

Do the same thing with the H3 tag. Use the H3 tag at least once in your article as a subheading to break up your text. For example, if your keyword is “buy graphic design art”, you could use a H3 subheading somewhere in your article like this:

Buy Graphic Design Art for Cheap at:

First Paragraph

Your first paragraph should have your keyword phrase at least once! The best way to do this is by asking a question or making a statement. For example:

1) “Are you looking to buy graphic design art for cheap? We’ve got you covered!”
2) “Buy graphic design art for 50% off during the month of February!”

Make sure to Bold and Underline your keyword phrases. Search engines will acknowledge these phrases as important and give you extra “juice” for these keyword phrases.

It’s not that hard to write a sentence that makes sense using your keyword phrase. Just make sure that you don’t stuff your keywords into a paragraph if it doesn’t make sense.

If your article doesn’t make sense, then people will bounce off your page. That basically means that people will click on your link from Google, stay on your page for a couple seconds, and then hit the “back arrow” to go back to Google.

If you have a high “bounce rate” then Google will bounce you off the first page of the search results.

Google wants to provide their users with relevant and useful information. So if people keep bouncing off your page, then obviously your content isn’t relevant to what people are looking for.

Keyword Density

A lot of SEO guys are really big on keyword density. SEO companies have figured out a certain percentage of times that they think your keyword phrase should show up within an article.

Keep in mind that you’re supposed to write for your READERS and not for search engines. Don’t randomly insert keywords into a paragraph just to meet a keyword density percentage. I personally think that’s going overboard.

Just sprinkle your keyword throughout your article and make sure it reads well. You need to impress your readers because they are more important. If your readers like your article, then they’ll share it on Facebook and Twitter, and Google will notice that. As a reward, Google will move you ahead of your competition.

If you’d still like to calculate your keyword density, here are some excellent WordPress plugins that you can use:

1) “SeoPressor” $47 limited, $97 Unlimited (
2) “Blogger High” FREE (

You can also search for other alternatives within your WordPress dashboard. Just go to the plugins tab, click “add new”, and search for “keyword density” and see if you like any of the available options.

Last Paragraph

The last paragraph is very important. Make sure that you include your keyword phrase at least one more time in the last paragraph. Just make sure that it seems natural so it’s not obvious to your readers what you’re doing.

Using the same example, “buy graphic design art”, I would probably start off my last paragraph like:

Buy graphic design art from us today and save 50% off the retail price! If you have a special request, please feel free to contact us using the contact form.

You can also contact us using our toll free 800 number. We have over 15 years experience, and all of our clients are happy customers. Order from Amazon or contact us to request a custom order! ”

Lastly, you’ll want to add some anchor text at the end of the article that points back to the same article. Anchor text is just a hyperlink that contains your keyword phrase. For example:

Buy Graphic Design Art ← That’s anchor text. (see image below for another example..)

Upload Optimized Images

You need to add images to all your blog post and articles. Images break up the text and make your articles a lot easier to read.

You shouldn’t steal pictures from Google Images. Everybody does it, but you shouldn’t because you might run into copyright issues.

You can download images legally a few different ways:

1) Buy royalty free images. ( &
2) Use screenshots (Print screen option or
3) Do a Google search for “free royalty free images.”
4) Ask users from or if you can use their images in your articles. A lot of people will agree, and they’ll just ask for credit for the image.

Before you upload your images to WordPress, you need to rename them with the same title as your article. Save your images to your desktop, right click on the image, and select the “Rename” option.”

If you have more than one image, you can still use the same keyword phrase for all your images by adding a number or word at the end. For example:

Buy graphic design art.
Buy graphic design art 2016.
Buy graphic design art now.
Buy graphic design art at an discount.

When you upload your images to WordPress, the optimized image name will automatically populate into the “Title” box. Now copy and paste that keyword phrase into the alternate text box, caption box, and description box.

You should alternate the keywords so it’s doesn’t seem like spam to the search engines. If you look at the screenshot below, you’ll see that I’m using the keyword “SEO Company Beverly Hills” in all the sections, but I’m building around the keyword so it’s not spam.

All in One SEO Pack Blog Settings

After you finish uploading your images, scroll down the page and you’ll see the “All in One SEO Pack.” There’s a section for a Title, Description, and Keywords. Whatever information you enter into this plugin will be the same information displayed on Google search.

Since we already optimized the blog post, you just need to copy the same information from your article into this plugin. So for the title, enter in the title of your article. For the description, enter your main keyword first, add a hyphen, and then enter the first 2 sentences from your article. For the keywords section, enter the title again and that’s it!

Categories & Tags

On the right column, you’ll notice a section that says categories. A lot of people ignore this section, but it’s very important.

All of your articles are unique and your categories should be unique too. Your category should be the same exact name as the title of your article. To add a new category, just click the link that says “+ Add New Category” under the category box.

Below the category section, you’ll see a box that says “Tags.” Enter the same keyword phrase into that section too, and click the “Add” button.

Below the tag section, you’ll see a “Featured Image” section as well. Upload your main image there, and make sure that you use the same “image optimization” tips that we’ve discussed earlier. Done!

Tag Cloud Widget

Within your WordPress dashboard, navigate to the “widgets” section. You should see a widget for “tags” or “tag cloud.” You should add this widget to your sidebar because it will help search engines determine what your website is about.

When search engines crawl your page, they’ll see your tag cloud and follow the links to all your articles. Tag clouds are great for SEO.

Summary & Action Plan

The H1 tag is the title of your article
Add your keyword to the H1, H2, and H3 tags within your article
Make sure your keyword is in your permalink
Add your keyword to the first paragraph of your article”

“Add your keyword to the last paragraph
Add your keyword to the images (title, alternative tag, description)
Add your keywords to the “tag” and “categories” section.
Customize the “All In One SEO” plugin for each article
Setup the “tag cloud” widget on your website.

Chapter 7 – Analyze Your On-Page SEO For Free

Use Traffic Travis to review your on-page SEO. Traffic Travis is a free software that you can download from their official website here:
You’ll have to register your name and email to download the product. Use your real email address because they’re going to email you a “product key” that you’ll need to access the tool.

After you launch the software and enter the product key, the program will start to play a video showing you how to use the software. You can close that video for now and watch it later. That same video will start again every time to open the software.

After you close the video, you’ll be presented with three options:

Watch Video
Create New Project
Let Me Play

Choose the “Let me Play” option, and then click the tab on the top left that says “My Site.”After you click the “My Site” tab, another video will open showing you how to use the “My Site” feature. You can watch that video if you’d like, but I’m going to show you how to use it now. On the top left, click the button that says “import pages.”

Traffic Travis will ask you to import your sitemap file. Your sitemap file will look like this:

After you enter your sitemap, scroll down and click the box that says “Import Keywords from Meta Keywords.” When you’re finished, click the “OK” button.

“After you click “OK” Traffic Travis will start to analyze your website. After it’s finished, you’ll see a column that says “Page Warning.”

“Within that page warning column you’ll see a “number” if you have any on-page SEO problems. Click on the number to find out how you can fix your on-page SEO. Below is an example of an error I found on one of my websites.

Based on the error message, it looks like my meta description is less than 120 characters. Now that I see what’s wrong, I can go back to my website, make the changes myself, and then come back to Traffic Travis and analyze my website again. If I receive a “green check” next to the meta description section, then the problem is solved!”

There’s no need to pay an S.E.O. company $800.00 to review your website and tell you how to fix it. You can do this by yourself in less than 5 minutes for free.

Summary & Action Plan

Analyze your entire website for free using Traffic Travis ( Using traffic travis you need to:

Click on the “my site” tab
Click on “import pages”
Enter your sitemap URL (

The only thing holding you back from getting on the first page of Google now is backlinks to your website.

Once again, you don’t need to pay an S.E.O. company $500 – $1000 to get backlinks to your website. You can easily build backlinks yourself, or outsource it to someone else for cheap. In the next chapter, I’ll go into more detail about backlinks and off-page optimization.

Chapter 8 – Off-Page Optimization

After you optimize your homepage, blog posts, and articles; you’ll need to create backlinks to your website. A backlink is a link on another website that directs users back to your website. For example, I wrote an article about “WordPress Plugins”on my website, and I included a link to in my article. That counts as a backlink for the website.

There are a lot of ways to get backlinks to your site. The most popular ways are:

Blog Commenting
Article Marketing
Forum Posting
Social Bookmarking
User Profiles, etc.

Blog Commenting

When you leave a comment on someone’s blog, you’ll see an option to enter your website’s URL too. When you enter your website’s URL, your “display ”name” on the comment changes into a clickable hyperlink that points back to your website.

This is my LEAST favorite way to get backlinks for a few reasons:

You have to read the article first if you plan to leave a valid comment.
Most comments are held for moderation, so it’s up to the website’s owner if your comment will show up or not.
The website owner can edit your comment and remove your link if he wants.
Posting comments all day takes too much time. Time is your most important asset.

I believe that commenting on blogs is better for branding your website. If you go to, you can upload a picture that you want to show up next to all your blog comments.

Some people recommend that you use a picture of your face, but I disagree. I think you should use a picture of your company logo because people will remember your logo faster than your face. So even if a moderator decides to remove your websites link, at least you’re still getting your brand out there!

Leaving blog comments is good, but I wouldn’t waste a lot of time leaving comments if you’re only trying to build backlinks. Most reputable bloggers that recommend “blog commenting” as a backlinking strategy never comment on other people’s blogs. So what’s that all about?!

Article Marketing

Article marketing is a really great way to get backlinks to your website. The downside is that it can be time consuming to write 100 different articles and post them to 100 different article directories.

The truth is that nobody does this anyway. Most people write an article once and then pay someone to spin it and submit it to multiple article directories. When I say “spin” the article, I simply mean mixing the words around in an article to make it seem as if it’s a different article.

Spinning an article is “greyhat” SEO because a spun article is technically a “low quality” article. Even if the article is manually spun so it makes sense when someone reads it, it’s still a “grey area” because you’re essentially uploading the same article all over the internet for the sole purpose of getting backlinks.

You won’t get “penalized” for duplicate content unless you upload duplicate content on your actual website. Also, duplicate content is NOT actually “penalized” anyways.
Think about it, Google and article directories simply don’t need the same article 100 times. So Google won’t index duplicate content (because they already have that content) and rticle directories will reject an article with duplicate content because they already have the content too. So duplicate content isn’t actually penalized because it’s never accepted to begin with.

Now if an entire website is filled with duplicate content or spun articles, then the entire website might get penalized or de-indexed because the website doesn’t have anything unique for Google to index.

Google wants to provide users with unique results. It wouldn’t make sense if the first page of Google had the same article 10 times. That’s the only reason why Google and article websites do not like duplicate content. So if you submit the same exact article to 100 different article directories, then the directory might not approve your article.

If by luck your articles are approved by article directories, Google might not index your those article into their search results to keep their search engine free from duplicate content. Simple!

So you actually have three choices:

1) Write unique articles to submit to article directories (whitehat SEO)
2) Manually spin one of your current articles (greyhat SEO)
3) Pay article writers to write unique articles for you (whitehat + $$$)

You can use websites like or to find article writers or people to help you spin articles.

Just be careful with Fiverr because you get what you pay for. A lot of users on Fiverr use automated/spammy techniques that are useless. You might want to give them a sample project first to check out their work. If it looks good, then you can give them your main project to work on.

You can actually outsource the entire article writing and submission process. Just don’t go overboard when outsourcing article marketing or any other backlinking services.

If you pay someone to submit 2,000 articles so you can get 2,000 backlinks within 24 hours, then you’re asking for trouble.

2,000 backlinks within 24 hours will not look natural to Google and they might penalize you…maybe. The way Google can penalize you is by pushing your website to the back of their search results, or just removing your website all together from their search engine.

You’re better off paying someone $20 to manually submit your article to 20 article directories rather than paying someone $5 to automatically submit to 2,000 directories. One of my favorite article directories is

I recommend that you sign up for Hubpages and manually submit your articles there yourself. It’s good to know how these article directories work and what kind of articles they accept. When you write your articles, use the same SEO strategies that you used on your WordPress website.

Remember to use “anchor text” with your main keyword phrase when you post your links on article directories. Most article directories will make this easy for you by asking for your URL and then the Display text.

If an article directory requires HTML code for anchor text, just use the template below and replace the URL with your website, and the text “Wikipedia” with your keyword phrase:

<a href=””>Wikipedia</a>

Forum Posting

This is another of my least favorite options to get backlinks to your website. I personally don’t like forums because they’re usually infested with people passing along poor advice.

When you sign up for forums, you can set up a profile which allows you to add a link that points back to your website. Most forums will also allow you to set up a signature similar to an email signature. When you leave a comment on the forum, your website’s link will show up under your posts.

You have to be an active user of forums to get multiple backlinks pointing back to your website. If you like forums, then this is perfect for you! If not, then outsource this project to someone else.

There are some outsourcers that’ll set up multiple forum profiles for you and leave a couple comments on the forums. You can use Upwork, Fiverr, or whatever other outsourcing website that you feel comfortable with. Just don’t use because a lot of people have complaints against that website including me.

Social Bookmarking

This is my favorite way to get backlinks! Social Bookmarking websites allow you to share your favorite websites with everybody on the internet. Popular social bookmarking sites include:, and a lot more!

When you register with social bookmarking websites, you have to use those websites correctly or you could get banned. If you only bookmark pages from your website, then it’s considered “self promotion.” Self promotion is the fastest way to get your website banned from some social bookmarking communities.

Your social bookmarking accounts should look natural just like your bookmarks within your web browser. Every time you bookmark your articles, you should also bookmark 5-10 other websites as well.

You need to sign up for all the social bookmarking websites to see how they work. This is not a waste of time for multiple reasons:

Social Bookmarking websites have a very high page rank with Google.
When you set up your profile, you can add your URL for a backlink.
You can upload your logo to help people get familiar with your brand.
You need to know how these websites work if you decide to outsource this task. The only way you’ll know how these websites work is to sign up for them and use them.

It only takes about 10-15 minutes to bookmark your website to about 12 of these social bookmarking web”sites. That includes bookmarking additional websites to make your accounts look natural.

Each website has a toolbar that you can download to make the bookmarking process faster. I personally recommend using the “AddThis” toolbar which combines all the popular bookmarking sites into one easy to manage toolbar.

To find this toolbar for the Firefox Mozilla browser:

1) Go to
2) Type “addthis” into the search box.
3) Look for the Orange Square with the (+) symbol inside of it, and click the “Add to Firefox” button.
4) Restart your browser and set up the social bookmarking websites that you’d like on the toolbar.

If you want to take Social Bookmarking to the next level, you should:

Bookmark any article that you left a blog comment on.

Bookmark all your articles that you posted to article directories.
Bookmark every forum page that you left a comment on.
Bookmark any and every page that displays your websites link!

When you bookmark a page that displays your link, Google will find your link faster and count it as a backlink. Also by bookmarking the page, you’re making that page more important in Google’s eyes which will also make your link on that page more important.

Profile Accounts

Profile Accounts are created at websites that allow you to upload a photo and a link to your website. This is a great way to get backlinks, and even better for branding.

If a website is considered important to Google, then you want to affiliate yourself with that website. The easiest way to do this is to set up a profile with these websites and upload your logo and your website’s address. You can do this yourself, have someone in your office do it, or outsource this task to

An example of a profile account that allows you to display your website is Twitter. Search engines will notice this backlink, and people that visit your Twitter profile will see your link and click it if they want to know more about you.

The goal is to create profile accounts at websites that are considered important by Google and that have a lot of authority. I found the easiest way to do this is to go to, click the “Top Sites” tab, and scroll down the list to see which websites will allow you to create profile accounts. (See image below.) Obviously you don’t want to create a profile account on a porn website, but everything else should be fine.
Here’s a few websites that you can create profile accounts with:

2) (Facebook Fanpage)
8) (Not to be confused with

Most people don’t like to create profile accounts because they’re too lazy, but that’s their loss and your gain. Some people argue that some of these websites are “No-follow” which basically means that the backlink doesn’t count, but I beg to differ.

Google looks at all links pointing to your website and it’s supposed to be mixed with do-follow, no-follow, blog comments, links from articles, links from videos, and profile links especially from authority websites.

Like I said earlier, if you have links from multiple authority websites pointing back to your site, then Google will have no choice but to consider you an authority website as well.

On the other hand, if you have a lot of spammy links pointing back to your website, then Google will consider you a spammy website too and penalize you. It’s better to have 100 authority backlinks compared to 10,000 spammy backlinks.

I believe that you should create these profile accounts yourself to make sure it’s done right. You should also upload your company logo and actively use these websites once or twice a month.

The websites listed above get the most visitors in the world, so I think it’s a bad idea to put your website’s reputation into someone else’s hands by outsourcing this task. You should either do this yourself or have someone in your office handle this assignment.

You’ll also notice a lot of Social Bookmarking websites in the Alexa list of “top sites.” That’s why I recommend that you handle your own social bookmarking too. It would be a shame if you got your website banned because someone from Fiverr spammed these authority websites with your links.

If you still want to outsource this task, then bookmark your website first, and then hire someone else to bookmark it as well. For example, when someone else bookmarks your website on after you’ve already bookmarked it; any additional bookmarks will give your post an “up-vote.” An up-vote is considered a “DIGG” as if to say that they “Digged” your website too. That’s why it’s important to learn how certain things work before you just outsource it. You should only outsource backlinks to save time, and not because you’re clueless and don’t know how the process works. If you don’t know how the process works, then how will you know if the person you hired knows what they’re doing?

After you create these profile accounts, don’t forget to use Social Bookmarking websites to bookmark the page that displays your websites link. This will help the search engines index your links faster and your profile pages will start to show up in Google search.

Chapter 9 – Tiered backlinks (Backlink Pyramids)

Tiered backlinks (backlink pyramids) are when you build backlinks to your backlinks. This sounds confusing, but it’s really simple. Other websites that link directly to your website are considered tier 1 backlinks. Websites that link to the tier 1 pages are considered tier 2 backlinks.

For example, let’s say I created a Facebook Fan Page that links directly to my website. That would be considered a “Tier 1” backlink because it links directly to my website.

Next, let’s say I created three articles on HubPages that link to my Facebook fan page; that’s considered “Tier 2” links because HubPage links directly to my Facebook fan page instead of directly to my website.

You should create tiered backlinks for a few reasons:

Help Google find your tier 1 backlinks
Make your tier 1 backlinks more important
Protect your website from lesser quality backlinks

A whitehat backlink pyramid will consist of quality backlinks on tier 1 and tier 2. So if your tier 1 backlink are on Facebook, and your tier 2 backlinks are on a quality article directory like HubPages, then it’s a whitehat pyramid.

A blackhat/greyhat backlink pyramid is almost the same. A blackhat pyramid consist of a lot of low quality backlinks on tier 2. For example, my tier 1 backlink would still be on an authority website like Facebook, but I would create 2,000 backlinks on tier 2 using a lot of spun articles on auto approve article directories. The spun articles aren’t linking directly to my website, they’re linking to my Facebook fan page, so my website is technically safe.

Facebook isn’t going to get penalized because I sent 2,000 backlinks to my fan page; Facebook probably has billions of backlinks from all over the place. The only thing that will happen is that Google will find my Facebook fan page faster due to all the links pointing to my page and index it.

The entire point of tiered backlinks is to create a “push” for your tier 1 links. Your tier 1 links should only come from authority websites. Your tier 2 links can come from wherever you want, but if you want to be 100% ethical and “whitehat”, you can use social bookmarking websites for your tier 2 links. (Diigo, Digg, Folkd, Delicious, Google+, Reddit, etc…)

Summary & Action Plan

Build backlink pyramids to help Google find your backlinks. Your tier 1 backlinks are links that point directly to your website. Your tier 2 backlinks point to the tier 1 backlinks.

Your tier 1 backlinks should always consist of high quality, authoritative, and relevant websites. Your tier 2 backlinks can consist of lesser quality backlinks, but if you want to be 100% safe and whitehat, use social bookmarking websites for tier 2 backlinks. Done.

Chapter 10 – Boost Your Rankings With RSS Feeds

Do you know what an RSS Feed is? If not, it’s that orange icon you see on most websites. (See image below.) Internet users can subscribe to your website via these RSS Feeds, and have your articles sent to their eReader device or email. If you don’t have an RSS feed installed on your website, you can get one for free at

Once you have an active feedburner account, you can submit your feed URL to feed directories. You can search Google to find websites that accept RSS feeds, but a few good ones are:

Just look for a button that says “submit feed” on all of these websites. Some feed directories you’ll have to register for, and some other directories will allow you to submit your feed anonymously without creating an account.

After you submit your feed, the title of your articles will become clickable anchor text that points back to your website. (See image below.) That’s why it’s very important that you always title your articles correctly because it’ll always be used as a clickable link which is anchor text.

Need More RSS Feeds?

If you need more RSS feeds, go to Enter in your website’s information, and they will create a profile page for you and give you an RSS feed. You can find the RSS feed button on the top right of the page.

Now bookmark this page using all the social bookmarking sites, submit the RSS feed to RSS directories, and use Pingomatic to ping the page and the RSS Feed. If you want to take it to the next level, you’ll notice something that says “Other Resources” at the bottom of the same page. (See Below.)

When you click those links, they’ll create additional profile pages for you. Once again, you want to social bookmark all those pages and look for any RSS feeds. If you see an RSS feed on any of those pages, then submit the RSS feed to feed directories, and ping all those pages using

I know a lot of this seems tedious, but if you want to make it to the first page of Google, then you have to step up to the plate and make it happen.

There are only 10 FREE spots on the first page of Google, and depending on your market, you could be competing with millions of other web pages. Only the business owners that are willing to go above and beyond will make it to the first page of Google and STAY there.

If you don’t have the time to complete these tasks, then outsource it to someone else. 90% of SEO companies will outsource everything I’ve mentioned in this book to another SEO company in India for half the price.

Summary & Action Plan

Submit your RSS feed to feed directories. If you don’t have an RSS feed, you can create one at:
Get additional RSS feeds from:
Build backlinks or “ping” your RSS feed pages using pingomatic so Google can find the pages.

Chapter 11 – Get Your Backlinks Found By Google, Fast!

Google will only find about 10% of your backlinks. For every 100 backlinks you build, Google will only find 10. If Google doesn’t find your backlinks, then the backlinks won’t count for your website, and you won’t move up in Google’s rankings

You can help Google find all your backlinks fast by creating tiered backlinks as mentioned earlier; or you can use indexing services.

Indexing services uses a wide range of techniques to make search engines aware of your backlinks. If you build quality backlinks, you’ll increase the chances of your backlinks getting indexed by Google. If you create low quality spam backlinks, then Google won’t index your backlinks even if you use an indexing software.

Here are three services that you can use to help Google find and index your backlinks:

All of the indexing websites above cost less than $19/month. You must create tiered backlinks or use an indexing service for your backlinks.

Most people miss this important step and they wonder why their website isn’t moving up the rankings. I know some people that spend hours writing articles, submitting to directories, and creating profile accounts; but it’s all for nothing if Google doesn’t find those pages that contain your backlinks.

Tiered backlinking is confusing to some people, so you’ll need to invest in one of the softwares mentioned above. I personally use “One Hour Indexing” and it works great!

I recommend that you only use these services to get your tier 1 backlinks indexed. Don’t import pages from your actual website into the indexing software. WordPress is already setup to “ping” search engines when you publish new content to your website.

Chapter 12 – Track Your Rankings

This chapter will be short, but it’s very important. You need to track your rankings to make sure your SEO efforts are working for your business.

Every business is different, so an SEO strategy that works for one business might not be as effective for another business. For example, if you own a local restaurant, backlinks from social media websites might be enough to get you on the first page of Google, Yahoo, and Bing.

What if you own an insurance company? Welcome to the big leagues! You’ll need backlinks from facebook, twitter, pinterest, press release websites, PDF websites, private blog networks, PR9 domains, 301 redirects from aged domains with authority, site-wide links, Youtube, Vimeo, DailyMotion, forums, profile accounts, blog comments, article directories, everywhere and lots of on-page content.

How do you know which backlink strategy is working the best? Just use one type of backlinks for the month and track your rankings for that month. For example, for one month you can focus on building backlinks using only video websites like Youtube.

Before you start building backlinks, sign up for Accuranker here: there’s no credit card required. You can track the rankings of up to 150 keywords for $19/month.

You can track your rankings on mobile devices, track your competition for the same keywords, set target goals, have automated reports sent to you, and click a single button to update the rankings for all your keywords. The rankings are automatically updated once daily, but you can “refresh” your rankings as many times as you want.

You don’t have to use accuranker; there are other softwares that you can use. I use accuranker because it’s user-friendly and affordable, but you can use any software you want. Whatever software you use, you’ll need to track our rankings, you’ll need to see charts, you’ll need to see graphs, and you’ll need to know what’s going on!

If you’re not going to track your progress, then don’t even waste your time doing your own SEO. I’m serious, you have to keep track of what you’re doing to make sure it’s having an positive effect on your website.

If what you’re doing isn’t working, then try a different backlink strategy. Don’t give up because you can get backlinks 100 different ways. Just keep testing until you find the perfect formula for your business.

All the strategies I’m giving you work, but you might not need all of them. You’re supposed to work smart not hard. Focus your efforts on the SEO strategies that work the best for your website.

I know some people that only write 3-5 articles/blog posts per day. Their entire SEO strategy is content creation (Google loves new original content) and they’re constantly moving up the search results and getting hundreds of visitors per day. They don’t even worry about backlinks because their readers are sharing the content on social media for them.

Summary & Action Plan

Track your rankings using:
Build one type of backlinks per month and track your rankings with accuranker. This will help you identify which type of backlinks are working and not working.

If the backlinks you’re using are improving your rankings, then keep doing that but also start on to the next type of backlinks. You need link diversity.
If you start a new backlink campaign and your rankings drop, don’t panic! Your rankings can drop for no reason at all, just make a note of what you were doing just to be safe.

Chapter 13 – Piggyback Method

Search engines like to mix up their search results with YouTube videos, social media websites like Pinterest, products from Amazon, and images. So if you want to improve your chances to rank for a keyword, you need to optimize your content and syndicate it to all these popular websites.

For example, to rank your Amazon book on Google, Yahoo, and Bing you have to:

Title your book using the exact keyword phrase you’re trying to rank for, and include your keyword phrase again in the description section for your book.

Once your book goes live; social bookmark your product page, ping it, and set up an article marketing campaign with links pointing back to your product page. Done!

Search engines love Amazon, so your book would have probably shown up in the search engine anyways. If you take it to the next level and build backlinks to your product page, then you’ll jump to page #1 almost every time.

Take Advantage of Scribd

Scribd is a website that allows you upload and share PDF documents. You can utilize Scribd to build backlinks to your website, build brand awareness, and get to the first page of Google. You can do this easily by:

1) Creating a new article using Microsoft Word.
2) At the top of your document, use anchor text with your main keyword phrase and enter your URL again below it. (See image below.)
3) Click the “Save As” option, and select “PDF.” When you save your document, don’t forget to use your main keyword phrase as the file name.

Now all you have to do is log into your Scribd account at and upload the PDF document. When they prompt you for the title of your article, use your main keyword. When you enter your description, use your main keyword FIRST and then enter your description (just like your website’s description.)

If you want the article to rank, then build backlinks to the Scribd PDF document using social bookmarking and article directories.

You can repeat this process using other popular websites like:, etc.

YouTube Tips

YouTube is a little tricky. You need to have a lot of “views”, “likes” and “comments” on your video for Google to consider your video important and rank it. Not to worry because you can outsource this task to somebody for a couple bucks.

You don’t need a master’s degree in video editing to upload a simple promo video to YouTube. Just go to and you can create a professional slide show in about 10 minutes. You can also record a screen cast (record your computer screen) using a simple, easy to use, software like

When you upload your video to YouTube, just use your main keyword phrase in the title, description and tags. You can also place your websites link in the description too, but make sure that you use “http://” in front of your web address so the link will be clickable.

Also, enter your main keyword phrase FIRST and then enter your website’s URL in the description. There are some other tricks in regards to YouTube too, but that’s an entire book in itself that we’ll probably write later. But if you submit your YouTube videos to social bookmarking sites, you’ll increase your chances of your video showing up in the search engines.

Even if your video doesn’t get to page #1 of Google, creating backlinks on YouTube is still a good backlinking strategy and you’ll get some decent website traffic. YouTube is owned by Google, so you’re “keeping it in the family” when you utilize YouTube.

Q&A Websites

“Question & Answer” websites like Yahoo Answers and Wiki Answers are great websites for your business. These types of websites are great because:

You get to set up a profile account and include your website’s address and logo.

You can answer a lot of questions which is great for branding your company.
Yahoo Answers allows you to include links in the “resource” section when you answer questions. This is a good opportunity to post links back to your website or your Scribd PDF document that’ll answer a specific question in more detail.

Have you ever typed a question into a search engine and the top results were from Yahoo Answers? That’s exactly why you need to sign up for an account with Yahoo Answers and use it for a couple days.

Millions of people visit Yahoo Answers looking for answers to questions. If people keep seeing your company logo pop up and you’re leaving quality answers, people will eventually visit your website.

If you have a good website with more useful answers, then people will link to your articles and probably share your website on Facebook and Twitter.

There are allegedly hundreds of SEO secrets, tricks, and tactics to help you jump to the first page of Google. Ironically, the best way to get to the front page of Google is to help people solve their problems. When you help people, they’ll say good things about you and recommend you to their friends by passing along your websites link.

The more people you help, the more people you’ll have sharing your website. That’s exactly how websites like Facebook became popular. Facebook didn’t have an SEO strategy. Instead, Facebook provided a quality service that people liked, and they became popular by word of mouth.

I only bring this up to remind you to always put your customers first. Some people go overboard with SEO and forget that there are real people on the other end of these computers. (SEO for WordPress)

Your articles can be fully optimized from beginning to end, but if your content is poor then:

People will bounce off your website.
People won’t recommend your website to their friends.
You’ll make people mad for wasting their time.
Google will remove your article from page #1 because of your bounce rate.

You’ll have to build backlinks yourself forever because no one will naturally link to your website.

So make sure that you have a good balance when it comes to SEO. Always write your articles for the people 1st and search engines 2nd.

Chapter 14 – Automated Tools (Greyhat & Blackhat SEO)

Let’s be honest; it’s very tedious and time consuming to post blog comments, join forums, submit to social bookmarking websites, submit to article directors, upload PDF documents everywhere, and submit your RSS feeds manually across the internet.

Below you’ll find some excellent automated tools that will do everything for you if you’re super lazy. If you use automated tools as recommended per the developers, you’ll rank very fast for competitive keywords.

If you abuse automated tools and try to build 1000 backlinks per day, then ou’ll just shoot yourself in the foot. Automated tools are best used for tier 2 backlinks.

The automated tools below are VERY powerful, so there’s no need to overdo it.

Top 3 Automated SEO Tools:

Magic Submitter
Backlink Beast

Bonus Tip #1

Do you need to create unique articles fast? Yes! Use Article Builder. With Article Builder, you can create hundreds or even thousands of unique articles in seconds. You can submit these articles to article directories, or just post them on your website. Watch the short video on their website for more details: ArticleBuilder.

Bonus Tip #2

Sign up for free with Affilorama. They have over 100 free training videos teaching you how to improve your SEO and marketing efforts. I learned a lot by watching their videos, and they’re also the creators of the Traffic Travis software: Affliorama

Chapter 15 – Google Places & Business Listings

Business listings are very important when it comes to SEO. The business listings on Google, Yahoo, and Bing are displayed before the organic search results.

A lot of people will only contact the first few businesses they see on the business listings. Why? Because people are lazy and the business listing gives them all the information they need. Business listings allow people to instantly see the name, address, phone number, and business hours of multiple businesses without clicking on anything.

Google used to show 5 – 7 business listing on the first page, but now they only show 3 listings. If you’re using your mobile device to search the internet, you’ll still see 5 – 7 business listings on the first page.

A lot of business owners are upset that Google only shows 3 business listings now, but my response is, “What do you expect?” I tell people all the time that Google isn’t in the business of helping people advertise their business for free. Google wants you to give them all your money to get on the first page. Google is a business, not a charity.

Yahoo and Bing will still show 5 – 7 business listings on their first page, so don’t ignore Yahoo and Bing.

Everybody doesn’t use Google; there’s a lot of people that use Bing, like me.

Here are the websites to submit your business listings: (Google) (Bing) (Yahoo)
To set up your account, you’ll need to have a valid business address and phone number. Don’t submit just any address because they’re going to send a postcard with a pin-code that you’ll need to verify/activate your business listing.

If you work from home, you can use your home address. If you don’t want to enter your home address, then set up a virtual office.

Sometimes you’ll have to verify your phone number depending on where you decide to setup your listing. An automated system might call your phone and give you a pin-code, so a live person has to pick up your phone. If you use an automated voice attendant to pick up your business phone to route your calls, then you’ll never get the pin-code and you’ll go in circles forever.

If you want to increase the chance of your listing showing up on the first page, use your keyword in your business listings. When you use your keyword, it has to make sense because your business listing will go through an approval process. If you’ve followed everything I’ve stated from the beginning of this post, then you’ll be fine.

Good luck with your SEO!


Search Engine Optimization Tips That Are Easy To Understand

You want more visitors to your site, right? You want to make your website appear in a search result. This article provides some great SEO suggestions.

When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. On search engines, long pages are usually weighted lower than shorter ones. Additionally, most internet users prefer to read shorter articles rather than longer ones.

For a good affiliate marketing strategy set up pay-per-click advertising. This is the easiest service to provide to affiliates, so the pay is correspondingly modest, but it can rapidly build up.

Be certain that your website is well-coded when you are working on optimizing it for search engines. If your code is messy, search engines may not be able to index it. When your website contains a lot of Flash content with no text to describe it, search engines won’t see it at all.

You must have patience when performing SEO to increase page rank. You will not see an immediate increase in traffic to your website. It may take several months, especially if you have a new website. Same as any other business, time is required for success.

You should make sure that you are using SEO style writing, so that you will be improving your ranking in the search engines. Switching to a SEO writing style means including keywords as naturally as possible throughout your writing. This improves your rankings by increasing density, a factor used by many search engines.

Site Map

Header tags should be used vigorously. Sometimes these headers can be too big, but you can use CSS to change the size. Headers work to your advantage because a search engine checks this before ranking a site. Use the H1 and H2 tags to highlight important things about your product or service so that the engines crawl something worthwhile.

Any successful SEO process needs to include the creation of a site map. Search engine spiders will crawl the site more easily with a site map in place. A significantly large website might require more than one site map. As a guideline, try to stay under 100 links for each map.

Look at the source code on the sites of your competitors. This will allow you to check out what SEO tactics their site uses, and the keywords that they use. While you shouldn’t copy them all the way, it can inspire you to figure out new ways to do things.

Be sure to include a site map to increase your website traffic. A site map is beneficial in ensuring that all the individual pages on your site are linked. People will see the links on the side of your website and it will boost the amount of traffic that you will get to your site.

You should purchase a relevant domain name that will easily stick in people’s heads. Having a domain name that’s simple to say and easy to remember will cause people to better be able to trace your content from networking sites like Youtube directly to your specific website.

To avoid the spam filters of the search engines, avoid duplicating any content on your site. You might not even realize that you are using the same material over and over. For example, if you have the same product description up on several pages, a search engine may “read” that as spam.

You can do this by creating a robots. txt file, which must be added to the root directory. This disallows certain files to be accessed through search engines.

Do not include a multitude of keywords in a short space on your page. Choose around 12 keywords that focus on what the bulk of your website is all about. To make the most of keywords, use a variety of analyzing tools that will help you to learn which keywords will help to bring in more visitors.

You can get a little more SEO performance by taking your website into the blogging world. Start a blog of your own, and get involved with other blogs that cover related topics. Because search engines like well organized data and regular content updates, it can be easy to move a blog up in the rankings. If you want a high search engine ranking, backlinks are really important.

“Alt” tags are crucial when adding image links to your site. These tags replace images if the image display is disabled by website visitors. Search engines dig through and read the alt tags so ensure that they contain your vital keywords.

Use a properly descriptive title tag to make sure that search engines can best understand the content of your web page. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. Search engines pay less attention to keywords after a certain point.

Unique Content

To help search engines index all of your pages, create a site map. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. Although you may have a small website, you can use a site map to have a bigger effect on search engine ranks.

There is hardly anything more important than unique content when it comes to search engine optimization. You need to work to provide your customers new and different information, compared to the other websites that they look at. Consumers will stick around and come back for more if they see unique content on your page.

Start by doing keyword research. Search for ways to implement keywords in your website and titles. You should research what people are looking for when looking for products in your market and select your keywords from what are being used to search. You should highlight these keywords so you can become higher in rankings.

Keep your list of links short and organized. Incorporate the links throughout your pages and make them blend well with the content. Visitors are unlikely to find link pages very interesting, and search engines do not rank such pages very highly. Keeping the links on your site integrated into your text makes your content look more professional, and helps search engines rank your site higher in searches.

Think about adding a podcast to your website. Podcasts, in either a video or audio format, are a great way to communicate with your customers with relevant information. It is easy to enter the podcast world; you only need a tape recorder. You will then have descriptions of the podcasts show up in search engines.

Try using a service that doesn’t block the information of your domain ownership. If Google registers your domain and the information is blocked, Google may consider you a spammer, thereby not allowing you to be ranked on the result pages and obtain the desired traffic.

Consider signing up for local listing sites through major search engines as a means to gain more visibility for your site. These free services offer you ways to make your site more visible, bringing in more visitors. If you can promote yourself for free without violating anti-spam rules, do so!

Exercise caution on a shared server. Be certain not to use the same proxy that a banned website has used. Sharing proxies with sites that spam or banned sites will reflect negatively on you. You might not get the traffic you want because your ratings get the same negative ratings as the sites you share proxies with.

Earn more search hits by using longer or plural versions of keywords. Some search engines use what is known as keyword stemming. For example, if you use “accountant” as your keyword, then any searches for “accountants” or “accounting” may not have your site listed in the results. Using the longest version of any keyword result will return all the shorter results.

When looking to optimize your website, it is a good idea to consider using the services of a company whose primary business is SEO. Doing so helps market your site and raise your position in search engine rankings. Tons of companies offer great deals on these sorts of services.

Exercise caution on a shared server. Be certain not to use the same proxy that a banned website has used. Sharing proxies with sites that spam or banned sites will reflect negatively on you. You might not get the traffic you want because your ratings get the same negative ratings as the sites you share proxies with.

Search Engine

As you write your keywords, remember to think as a consumer would. Figure out which ordinary, everyday terms people actually use when they search.

When writing for search engine results, you can profit from using keywords. When you are trying to perfect a search engine, you need to use definite commands that will produce the most relevant results for whatever is searched.

Make sure than any foreign language on your site, that is not English, is supported by a language meta tag. Search engines will recognize this, and increase your page rank when people search in that language.

Purchasing used domain names can be a good way to start out with a site that has a higher ranking with the search engines. It is important to note that domain names that have been up for longer than two years are given higher priority. You can preform a search for any dropped domain names, and check out if any of them will be a fit for you.

A large facet of website promotion is email marketing, so make certain that you do it right. SEO keywords ought to be used within your emails, as should social site sharing tools. Make sure the email is easy to forward for the reader.

You can improve your search rankings by including a variety of content within your specific niche. As an example, if you have a blog about knitting, include articles about pattern types, book reviews and how to’s. Make sure you provide plurals of all of your content, so you can get a higher rank.

The more time that visitors spend on your site, the higher the website’s page rank will be. Therefore, you obviously want viewers to spend time and return frequently to your site, so give them great content that will encourage this.

Every page of your website should be unique and have different content. The titles of your pages are of particular importance. Titles are very important when it comes to SEO. Put your keywords in all your titles to help raise your ranking.

You can attract visitors by holding a sweepstakes or a contest. Make sure you look into the laws, though. You can look at competitor’s sites to see how it is they preform their own contests, but do not just copy their ideas and rules verbatim.

Your meta tags for each page of your site should be unique. Do not use the same META tag on different pages because it will lower your search engine ranking.

Be sure that your website contains no errors and that is user-friendly. Visitors are sure to flee a site that is replete with gaffes and poor grammar. It is also important to consistently check links for keyword relevance and errors in directing traffic.

Be certain to use keywords in the META tags you use, as they will definitely boost search engine rankings. Use keywords that are relevant for your page content, and also choose popular keywords for internet searches.

Ensure that you make use of all keywords and phrases in your META tags to improve your rankings. Try to use keywords that are most relevant to web searches.

Make multiple gateways that are related to your business and site. When people do searches, you want all of your site’s content to be caught by search engine bots. Gateway pages help improve organic traffic on many types of searches.

Have your title focused on one of your major keywords. So that everything is linked together, include the title tag on all of your site’s pages. Further link your pages together by placing your company name on the end of your title links. Aside from some really famous companies, people don’t generally search for specific businesses.

Title Tag

Have the owner of the business actively involved in posting material on the website if applicable. This will give the site a more human touch. The CEO acts as the spokesperson for the entire company, and is someone whose thoughts people want to hear.

One good optimization technique is to include your keywords or phrase in your title. Link all of the pages on your site together by putting the same title tag on every page. Your company name should be part of your title tag and will tie all pages together. Unless you have a truly famous company name, people are less likely to search via your business name.

The meta tag itself is going to be viewed on its own, without its page, so it needs to be quite descriptive. All meta tags on every page should describe the content as accurately as possible so people will click on it.

SEO is one of the best ways for you to get noticed on the web. By getting a website up there in search engine results, you’ll help when it comes to bringing more traffic to a site. Hopefully this article has given you some great techniques to get that traffic flowing.

All about SEO

Become A Top Blogger: Tips You Need To Know

TIP! Your blog should use search engine optimization. Because they key is to attract the greatest readership possible, it is important to ensure your blog’s presence in search engine results for relevant subjects.

In today’s Internet driven world, more and more people are opening blogs. Almost everybody seems to have a blog. But for your blog to succeed, you must make decisions and plans. Use the tips in this piece to create a blog that works for your needs.

TIP! Find blogs within your niche and comment on their posts. You should consider creating a separate folder in Google Reader and using it to keep up with the selection of blogs that you choose to follow.

Incorporate SEO into your blog. The more you understand SEO, the higher your rank in searches, and the more you can increase traffic to your blog. Choose keywords relevant to your topic, and use them throughout blog posts and titles to boost readership.

TIP! Blog often. A big mistake that many bloggers make is they do not keep it updated and use it on an infrequent basis.

When it comes to keywords, ads, images, and plug-ins, do not overdo it. This will only cause you to get flagged by search engines and make it harder to find you. Your writing tone should be natural, and the words should flow smoothly.

TIP! Blog about interesting, relevant topics. No one is able to escape daily jobs like vacuuming or dishwashing.

Write new blog posts as often as possible. If you want to attract new traffic and keep people returning to read your blog, you must continually offer new content. Without more content, visitors will stop coming to your blog. Post on your blog once or more each day.

TIP! Don’t let comments and feedback affect you personally. People may post criticisms on your blog no matter which topic you blog about.

Don’t burn yourself out on blog posting. Not allowing yourself a break now and then can result in burnout and fatigue. Go for a walk with friends, or take a long bath. Little breaks like these will keep you feeling fresh and ready to write.

TIP! Lists do have a place in a well-written blog. Whether you’re blogging about romance novels; the ingredients required to make a recipe; or how to repair a refrigerator; a list is very important.

Write a unique blog that stands out from everything that is already online. Readers will be attracted to unique content. The same effect can be caused by hard to find information. Blog about hobbies or experiences that are unique. Provide minute details about the way a widget is created. The idea is to motivate readers to click on topics that interest them.

TIP! If you are writing for your own blog, keep the style of your writing informal and captivating. Blogs need to have a social and fun format.

Post new content frequently on your blog to keep your readers interested and they will have the incentive to come back to your website regularly. The majority of the most successful blogs post a new entry at least once per day. Daily posts can seem overwhelming, but give yourself a head start and prepare several weeks worth of posts before beginning your blog. Then you have posts later that can fill in if you run out of ideas.

TIP! When you are brainstorming keywords to use on your blog, go with the keywords that have less competition and are more unique. Choosing the same keywords that are commonly used will make your article hard to find.

While you should reply to every comment on your blog, never let any of it hurt your feelings. No matter what you write about, someone will find something to criticize. Expand upon constructive criticism to improve future blog postings. Respond politely and diplomatically to any negative or destructive comments, and quickly move. This will demonstrate that you are a mature blogger, which will positively affect your readership.

TIP! The more blogs you write, the more ways potential readers have of finding you via search engines. The more people that can find you and your blog, the larger readership you will have.

Maintaining a healthy blog site is important. Stay on top of everything from the content and style of your blog to its underlying technical framework. This ensures that visitors are able to access your blog and find information that informs and entertains them when they do.

TIP! Strengthen your blog and build your audience by using social networking sites. Do not overlook the power of social media as the latest and best way on the internet of connecting you with the people you want reading your blog.

Make sure that your readers can post comments, and don’t forget to respond! This will allow the readers to be actively involved in your blog and give you an opportunity to develop relationships with them. If people notice that you are responding to comments, chances are they will come back once they have made a comment to see what you have said in response.

TIP! Actively encourage readers to comment on your posts. This shows your readers you value their participation in your bog by their taking an active role.

Vary your approach when writing a blog. Treat it like a business and always try to improve. Learn from what other successful bloggers are doing, and try to incorporate some of their strategies into your own blog. Keep your momentum by continuously learning blog posting methods and improving your style.

TIP! Your website should always include a contact page. This will make it easy for your visitors to make contact if they should have any questions.

As was mentioned earlier, running a blog seems much easier than it actually is. Everyone has a message or information that they want to share. After, you remember all the decisions and plans you must make. The advice from the article you just read will help you create the blog that you have had in mind.

Seo and blogging

Getting traffic to your website

Are You Asking Questions About Search Engine Optimization? We Have Answers

As the Internet grows, it could cause more difficulty in getting traffic to your website. By following the steps in this article, you can stay ahead of the competition. What, after all, is the point of having a great website if nobody is looking at it? You can take note from this article on how to increase the overall presence of your site and improve traffic.

Have useful and informative information on your website. If you create a resource center for people to visit, not only will you attract clients and customers, but also you will attract the search engines as well. This is important for being found on google and yahoo, just to name a few.

Most importantly, the site must entertain and grab the attention of visitors. This is crucial for a successful business online. You want people to return to your site and stick around once there. Focus on things that will boost your search engine rankings.

When you are deciding what phrases to use

When you are deciding what phrases to use throughout your site, use this quick Google test to see if your page has a chance of being a “top result.” Search each of your potential key-phrases (in quotation marks) individually. Choose the key-phrase that retrieves the least amount of results. This way, you will have less competition within your search result pool.

One of the easiest ways to optimize your presence in search engine results is to register with The Open Directory Project, or the “DMOZ.” When you register, you have a chance of showing up higher in user results, since websites like Google and AOL use the DMOZ to strengthen their database.

When putting in keywords, make sure that you put in some variations of those important words. Diversifying your keywords is a great help to the overall search engine optimization of a site. This can be done as simply as using synonyms and plurals of your main keywords. This way people who are searching for similar terms will be more likely to find your page as a result.

increase traffic to your website

One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors.

Find your keywords. Search through other sites to find out what keywords will be most likely to link back to your website. Use this information to plan the keywords you will use to increase volume to your site. The better matches you have, the more likely you will be to increase visitors.

Try to keep flash and frames to a minimum on your site. They may look pretty, but they are horrible for search engine optimization and engines can’t decode them easily. If you have to use flash, make sure to also include links or keywords on the bottom of your pages.

Do not expect to optimize your website once and be done with it

Do not expect to optimize your website once and be done with it. Expect to spend time each day working with search engine information. This is not a one step process and should not be looked at as such. Keep researching new methods and implementing them. Your visitors will appreciate the time and attention.

If you are trying to get your site going and want it to show up at the top of the search results, you need to make sure that you write great unique content. If your content is not unique, you will never rise above other websites that have the same thing.

There are many tools you can use online to check keyword density. Keep in mind that search engines may change their own format and algorithms so keep your keyword checkers up-to-date and research which way the current search engine trend is going. You do not want to make the mistake of choosing keyword tools that are not current.

If you need your visitors to know something or to follow a certain set of instructions, make sure you’re providing this information. Some things you know might be obvious because you know them, but your customers might not have a clue. Always be thorough in your explanations if you want to prevent confusion and a mailbox full of questions.

You should not have webpages consisting solely of links on your website. You should do all you can to make your links an integral part of your website’s content. Search engines do not highly rank link pages and readers are unlikely to view them. Including your links within your text gives search engines the ability to index your content and also give your site a professional style.

Keep your website updated with new substantial content. The search engines rank sites higher that are actively being worked on and updated. Sites that stay stagnant without having real content updates added tend to drop off the rankings so make sure you are adding significant additional content on a regular basis.

Hire outside writers

Hire outside writers if you cannot seem to come up with content that is informative and unique. There is no shame in getting help. It will really benefit you down the road if you have the content that your visitors really enjoy and keep coming back to your site for.

You can use search engine optimization to generate traffic by continuously adding new and keyword-rich content to your site, whether it is through descriptive industry articles, new product descriptions, user reviews, or company blog posts. This keeps your content and search results fresh and up-to-date while keeping your regular visitors engaged.

After you’ve run through your website with all the automated tools, it’s time to do some manual inspections as well. Install the browsers that are likely to view your website and check it out in each. View it on a Mac and a PC, a laptop and a mobile phone. Don’t forget a tablet or two! Don’t forget to try different screen resolutions, too. There’s no point in driving traffic to your site if they can’t see it as it’s intended!

Design a sleek and unique website and learn some search engine optimization strategies. The tips in this article will be able to help your site get the popularity level that you wish to have. Your weekly schedule simply must have a slot for implementing these kind of strategies.


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Hvad er SEO

online business

Check Out These Great Search Engine Optimization Suggestions

If you are considering breaking into the online marketplace or if you are already established you may consider search engine optimization to maximize you online presence. No matter if you are blogging or trying to increase the traffic to your online store you will find that SEO can help.

Do not let search engine optimization take over your online business! True, SEO is an important part of building your website. SEO should never be as important as satisfying your customers, though. If you spend so much time on search engine optimization that you find yourself neglecting your customers, you should reevaluate your priorities.

A great way to ensure your search engine optimization is simply to provide useful, informed and fun content which will appeal to your customers. This is often overlooked, but is important because search engines often change their algorithms, to ensure they’re providing more relevant information to their users. If you ensure your information is of good quality, whatever changes search engines make you’ll still come out top.

To get a gauge on if your SEO is working, you have to monitor your standings. Monitor with a tool such as Google taskbar to best keep an eye on your page rank. You’ll also want to have an idea of where your site visitors are coming from and which key words they’re typing in to find you.

One of the best ways to optimize your website is by getting inbound links. You can get links from the websites of friends and family, you can join online link sharing groups or you can become affiliates with similar websites. Not all backlinks are created equal, so focus on getting quality links from highly rated sites.

Build an exceptional website. Before you do any SEO to get your website onto the first page of search results, ask yourself honestly whether your website really is one of the best 5 websites in the world on your chosen topic. If you can’t answer that question positively with confidence, then work on improving your website.

Descriptive introductions help search engine spiders better catalog your site. Use 60 characters of fewer because search engines typically will not display any more content than that. They favor the first 60 characters, as well, giving less weight to words past that.

Patience is a virtue in search engine optimization. You won’t see any instant gratification of your work. It may take several months for you to be able to see the results of your work pay off. The newer you are to the business, the longer it will be for you to get the hang of things.

In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.

If you are trying to search engine optimize a blog, consider enabling comments. Some people turn off comments for fear of spam, but by allowing visitors to comment on articles within your blog, you can get free, unique content for your blog. Search engines love unique content, so comments can help your blog rank higher in search engine results pages.

To get the best SEO ranking, it’s important to write quality copy. Excellent copywriting is at the core of search engine optimization. It typically generates more visitors and attracts more inbound linking. Plus, the search engines, especially Google, have ways of determining how well a story is written and how useful it is, both of which are weighed in search engine ranking.

Think about including a blog on your webpage if you want to increase the chance of appearing on the most searches. Search engines are looking for updated content, so if your page is outdated, this is your best road to take. Include a blog on your site for more visitors and greater sales.

Basic HTML includes six levels of “heading” tags. You should make use of all of them for improved performance with search engines. When you include keywords in heading tags, search engines weight those keywords more heavily against potential search terms. Headings need not dictate the appearance of your web-page, and they offer you a handy way to squeeze extra SEO performance out of your keywords.

Orienting your business to search engine optimization allows you to achieve higher rankings and more web traffic. Many business are unaware of this fact.

Create internal links over which you have control by making several small URLs with relevant content to improve SEO. Offsite links are always better for improving your search rankings. When you create small URLs where you control the content, you can ensure that the content has the right keywords to drive additional traffic to your site.

Search engines hate frames, so if you need to use them make sure to include a noframes tag and to create a full version of your site for the noframes client. If the search engines spiders can’t read your site then you are never going to move anywhere in the ranks. Creating a noframes site will ensure that you can even be indexed in the search engine.

Search engine optimization is not a one-time strategy that you set and forget, but a long-term goal that needs frequent attention. Make the commitment to continue your research and reading to keep up with the changing landscape of SEO. New algorithms can change the rules. You need to update your strategies to keep up.

To make sure search engine trackers can read your links, avoid using java-script drop down menus. Although this type of menu is aesthetically pleasing, search engines can not use them to find the pages they link to. For search engine optimization purposes, simple text links to your pages are always best.

The fact is that search engine optimization is almost a requirement to making your online visibility viable. On the world wide web you do not want to risk being drowned out. With the tips and advise in this article you will be well on you way to improving your online presence.


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Successful Search Engine Optimization Tips And Tricks

Search engine optimization is an important tool when you want more visitors for your web page. But perhaps you are not too familiar with this technique? You are about to learn some important tips. The following article is going to help you get a better understanding of how to efficiently use search engine optimization.

Search engines work very quickly, but they do not like to dig deep down into your directory. So make sure that you are not burying files in your directory. For example: You may have a page located at This is a long, long path. Instead, create a more streamlined directory: shop-listings/014.html.

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it.

Search engine optimization can be improved by joining your local Chamber of Commerce and the Better Business Bureau. They will often link you automatically and greatly improves your chances of being found during local searches. You can also use internet tools to see who is linking to you. While you may think this is going to take a long time, it is highly beneficial to your website.

site map

Take the time to create a site map for your website. This is a page listing that provides a list of all of the pages and links of your site so that search engine spiders can easily search your site. Using that site map makes your visitors have to use fewer clicks to go to where they want to go.

Check your bounce rate and lower it as much as possible. Your bounce rate is how quickly someone clicks into your site and then leaves. Search engines interpret a high bounce rate as a signal that your website was not helpful when searching on that keyword. This damages your standing in the SERPS.

One wonderful way to drive mare attention to your marketing site is to add a resource section to your site. By doing this, you can get more visibility on search engines. This inevitably will get you more traffic. Additionally, this resource section will most likely attract more potential customers.

When building your affiliate website, you have to be sure your visitors can easily and quickly find your site. One way to achieve this is to help the search engines to find and correctly categorize your site. It is a good and rewarding practice to insert descriptive meta elements into your pages’ html code, as this helps the search engines to categorize your pages.

search engines

Although search engines will find your site on their own if the content is relevant, you should still submit your site to various search engines so that they’re finding exactly what you want them to see. Manual submission gives you a lot more control in the process, and that’s what you want as a marketer.

Add your primary keyword phrase into the first paragraph of content. If you can add it twice, that will be even better. Make sure though that your content is still readable and user friendly and avoid making it come across as spam. If you can fit it in and still keep a good content flow then do it.

To optimize ones search engine they must program it to recognize multiple word meanings and how to identify which meaning an individual is using based of the other words it is paired with. By having ones search engine do this it will produce more relevant results for the users.

You will want to make sure to add captions with any images that you put on your site. The captions should be keyword rich so that the spiders will be able to locate them when they are searching your site. The keywords can be used within phrases or by themselves.

choosing a search engine optimization consultant

When choosing a search engine optimization consultant, do not be afraid to inquire about the specific techniques the individual or company will use. A legitimate consultant should never hide information from you or utilize deceptive techniques for increasing your page’s rank and you should be wary of those who appear to have something to hide.

To make sure your site stays optimized as technology changes, work on search engine optimization for mobile devices. Popular keywords on mobile devices often differ from those on home computers and you should make sure your site contains both. Some keyword tools will allow you to see how specific keywords rank on mobile devices.

To get the most out of SEO, you must remember to always provide links of the highest quality. Links pointing to your site should be well-placed and you should place a lot of them. This will get you to the top quickly. Submitting high quality articles containing link exchanges that are selective will give your site a boost.


SEO should be focused on phrases and not just a keyword at a time. Do you typically search with one word only? Use phrases that will help people find exactly what they are looking for. Be sure to include wording that localizes your data, such as “Toronto Store Sale! ” as opposed to just advertising a sale ”

Try using Adwords in connection with geo-targeting. This can help you see how visitors from different areas all over the world affect your rankings. Global figure conversion can questionable, but Adwords does give you a bit of insight as to how well you are doing in other countries.

Choose a keyword phrase instead of just a keyword. Search statistics have proven that almost 60 percent of search engine queries involve two or three keywords. Try to work keyword phrases into your pages to get the best results from searches, while reducing competition. Some call these phrases long-tail keywords, and they help you by bringing more focused readers to your pages.

As It was stated at the beginning of the article, search engine optimization is important when wanting your website to get more visitors. But in order to make the most of the search engine optimization, you need to learn more about. Apply the advice given to you to use search engine optimization to your advantage.

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SEO – Hvorfor er det vigtigt?

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Søgemaskineoptimering og hvad så?

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Søgemaskineoptimering (på engelsk: Search Engine Optimization, forkortes SEO) er en metode eller et værktøj, hvormed man kan fremme en websides placering i diverse søgemaskiner. Søgemaskineoptimering er optimering af teknik, indhold og links fra andre hjemmesider for at få din hjemmeside til at ligge bedre i søgeresultaterne i diverse søgemaskineresultater.

Søgemaskineoptimering indeholder flere elementer

Søgemaskineoptimering indeholder flere forskellige former søgninger; nyheder, billeder, videoer og geografi. Søgemaskineoptimering kan deles op i to dele, den første er On-Page Søgemaskineoptimering, som er den del du optimerer på selve hjemmesiden, mens den anden del er Off-Page Søgemaskineoptimering, som også kaldes Linkbuilding.

Metoden er dynamisk

Metoden er dynamisk, hvilket vil sige, at en given placering i et søgeresultat aldrig er sikker. Søgemaskineoptimering er derfor et kontinuerligt arbejde, hvor man arbejder med, hvordan søgemaskinerne virker og hvilke kriterier, de har for at vise søgeresultater. Viden om hvad folk søger på, hvilke ord de bruger, når de søger og hvad, der får folk til at gå ind på hjemmesider, er værdifuld i Søgemaskineoptimering-sammenhænge.

Søgemaskineoptimering er en del af SEM, som står for Search Engine Marketing. SEM omfatter brug af både søgemaskineoptimering og online markedsføring, såsom betalte søgninger, f.eks.Google Adwords annoncering.

I dag afgører parametre såsom User Engagement, altså hvor godt brugeren engagere med hjemmesiden, samt. hastigheden af hjemmesiden også i høj grad placeringen af en hjemmeside.

User Engagement

Netop User Engagement måles blandt andet via de såkaldte bounce rate. Det betyder, at Google ser på, hvor hurtigt en besøgende kommer tilbage til søgeresulaterne efter at have besøgt en given hjemmeside. Er der et mønster, der indikerer, at mange hurtigt forkaster hjemmesiden og vender tilbage til søgeresultaterne for at prøve en anden hjemmeside, kan dette have en negativ indflydelse på placeringen af den/de hjemmesider, der har en høj bounce rate.

Hvorfor er SEO vigtigt

SEO er den god måde at komme i kontakt med potentielle kunder, der i forvejen søger efter din service eller produkt. Det er en måde hvorpå en hjemmeside kan opnå gratis trafik til sin side, også kaldet organisktrafik. Studier har vist at det første resultat på Google opnår 32,5% af alle klik, nummer to får 17,6% af alle kliks hvor i mod det syvende kun opnår 3,5% af klik. Et andet studie har påvist at 91% af Googles bruger aldrig går videre fra side et.

Begreber inden for Søgemaskineoptimering

  • Onpage Søgemaskineoptimering
  • Offpage Søgemaskineoptimering
  • Organisk søgning
  • SERP (Søgeresultatside)
  • Ankertekst (Anchors)
  • Ranking faktor
  • PageRank (PR)
  • Content marketing
  • Linkbuilding (Tilhører Offpage Søgemaskineoptimering)
  • Meta tags (Ikke længere anvendt)
  • Title
  • Meta description
  • Headings
  • Robots.txt (Fil)
  • Citation building
  • Conversion rate optimization (CRO)
  • UX & User signals
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  • Technical audit
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  • Google SEO guide