Putting SEO First: Tips To Help People Find Your Site

Now you have started your site and you want visitors, you need to know where to start. You need to get your website into the results of a search engine. Read on for great suggestions about search engine optimization.

It’s best to have lots of short articles than a few long ones. Long pages will reduce the rank that you have. Visitors are also not likely to read an article in its entirety if it is overly long.

Select a keyword specific domain name. A website needs to be easy to access if you want it to see the most traffic that you can. Ads do not give you all of your visitors; some visitors get to your site by looking for products that you might have.

Search engine optimization can be improved by switching your style of writing from AP to SEO. In SEO style, you repeat your keywords as often as you can, as long as your article flow is not interrupted and your style remains unstilted. As search engine rankings are built off the presence of keywords, your content will shine if you pay close attention to the words you use.

Search engine optimization is not an instant process; be willing to wait for results. Significant changes and massive traffic will not come overnight. Rather, it may take many weeks, even months, especially if your website is brand new. You need to build a reputation, it will take time.

Pick a domain name which has your desired keyword in it. This can help make it easier for people to find your website. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.

Search Engine

Header tags are important. Since you don’t want headers that are too big, you can implement CSS to reduce the size. Search engines consider headers when ranking a website. To draw attention to unique features of your service or products, utilize H1 plus H2 tags as a way to highlight their importance.

Use keyword-friendly anchor text for links between pages on your website. You should avoid vague and generic text links like “click here” because it is not helpful in increasing your search engine ranking. Utilizing the correct keywords in your anchor text will not go unnoticed by those search engine spiders.

Hone in on one component of your business on each page. Do not promote every product that you have on the site. This is going to be confusing to the customer and not good for search engine optimization purposes. It’s far better to introduce only one service or product at a time in a post.

You can create a robot text file. txt file and having it placed in the root directory. This will prevent any search engine from being able to gain access to particular files on your site.

Use a site map so that search engines can easier index your pages. Site maps enable search engines to navigate to any page, from anywhere on your site. An XML site map will help search engine spiders review your content quickly, thus raising your ranking.

Ask reputable companies such as non-profits to provide links to your web site. When you are linked by a reputable source, this is seen as higher quality content for the search engines. Give your website the kind of quality content that will make websites deemed reliable sources by search engines feature links to you. Create content that these organizations will find useful and worthy.

Whenever your site is complete, your first step should always be to register it with all the major engines. Some people may mistakenly think that this automatically happens. Do periodic searches for your site to make sure things are in good working order. This search ensures that webcrawlers are still finding your webpage.

Register your website for the popular search engines. A lot of people make the assumption that this is automatically done. Make sure to check back occasionally and see that it is being found. Even if you’re fairly deep within the pages, you must know that you can eventually be found.

The world of podcasts is also something you should consider. A podcast can be either auditory or visual content that relates to your business and your customers. You can get a big boost from streaming content live as well. Take advantage of the current popularity of pod casts by video taping or voice recording a marketing message. Ensure you provide keyword-rich descriptions for each podcast to entice people on search engines to view your content.

Don’t get too crazy with keywords because that can have a bad effect on your site. Keep your site focused on a dozen or so main keywords or phrases that really capture the essence of what your site is about. Keyword tools can help you figure out the right ones to choose.

Consider using online advertising such as Adbrite or Adwords. Doing your own SEO work may not always be strong enough to impact search rankings significantly. Advertisers are specialists at increasing hit counts. Adwords is a product available to you from a major search engine and can greatly improve your site traffic.

Image Links

Use captions on your site. Ensure your captions are keyword rich to get the most out of them.

Proper search engine optimized websites rarely includes image links. Image links don’t have any anchor text, which means all a search engine has to work with is the link’s URL.

There is not such thing as a perfect website. Upon accepting this fact, you can be more objective in your search for flaws to be improved upon within your site. Keep working on and improving your website and business to get more visitors.

Make sure all image tags have “alt” tags for better SEO. If the image display is disabled, these tags replace the images. Search engine spiders can’t read images, only alt tags, which means they’ll be seeing those keywords. And this can improve your search ranking.

Increasing your ranking on search engines will allow your regular customers to access your site. Many people do not understand this.

A page full of just links will never be looked at more than once. Integrate links into your content, so they blend right in. Link pages are not appreciated by readers or search engines. Including your links within your text gives search engines the ability to index your content and also give your site a professional style.

Linking to relevant content on reputable websites can help get you improve your search engine ranking. This should be a fundamental part of your overall linking strategy. Search engines favor relevant off-site links more than the internal ones leading you to additional pages on your own website. Look for linking options with a corresponding link directed back to your own site. This improves your search ranking even more.

Use search engines to get more traffic. Making your website spider friendly will produce fantastic results. You need to tag all images on your webpage, a search engine only looks for text. Each description should include generous use of keywords.

Ask yourself questions like, “What will trigger a person to search for my site?” Then make sure that you use the words you come up with in multiple places throughout your site. Include your keywords in the titles of your pages and throughout your content, but don’t overuse them. Stuffing your pages full of keywords will cause the search engines to lower your search ranking.

Search engines are very smart; if they see you are trying to manipulate your site fraudulently, they will suppress your pages. Google and Yahoo are known for having banned companies on occasion, preventing them from appearing in their results completely. Take this advice into consideration and stick to optimizing your website honestly.

When you are working on SEO, you need to write content for people. You need to include the keywords in your website text for the search engine bots to pick up. However, these bots don’t buy anything. Your site should be easy to read over. If you ignore your visitors, your site has no chance to compete.

It is crucial when dealing with SEO to stay informed of your standings in the search engines. If you don’t watch your ranking, you won’t know if your SEO work is effective. Both the Google and Alexa toolbars show a site’s page rank.

Exercise caution on a shared server. Be certain not to use the same proxy that a banned website has used. If not, you may appear as a spammer which can hurt your ratings and traffic.

Search Engine

When you study how to truly optimize your site for SEO purposes, you will see results quickly as you start to implement the tips and tricks. Developing a perfect site for SEO requires using specific tags and content to be able to rank to the top of the results for your chosen keywords.

One essential internet marketing technique is SEO, or search engine optimization. You simply use key words or phrases in your content in a specific way that will generate higher search engine rankings. This helps to connect search engine users with the content on your website.

Search engines are smart enough to see through fraudulent manipulation of sites to garner higher rankings. They are designed to suppress these sites as well. Some engines, such as Google and Yahoo, will ban companies from appearing in the results because of fraudulent behavior. With that advice, use an ethical guideline as you develop the search engine optimization for your website!

Your page ranks higher if a person stays longer on your website. Having up-to-date and interesting, unique information on your site is a great way to keep people looking around for as long as possible.

Ask your old host if they will forward the page to the new domain. This facilitates user access to a new website from the old bookmark. You may use redirects on the old domain, which can automatically send them from the old website to the new website.

It is essential to use Google Analytics. You can use it to not only track your search engine optimization progress, but also to improve your results. For instance, this helps you determine what the best keywords are that will generate the most traffic for you. Then, you can focus more on these keywords.

Why are you trying to rank highly? Understand that your goal is to bring in targeted, loyal visitors. While having your site ranked highly can help achieve this, ultimately you will need genuine content hosted on your site that is updated regularly. Great content allows for better results. So, work to keep your content both informative and current.

Search Engines

The choice is yours whether or not you list your site on link directories, but if you do choose this path, you must only select sites which are topical and highly respected. Don’t affiliate yourself with directories that have outdated information or poorly designed websites. Only affiliate with link directories that have quality content.

Doing so will increase your rank on search engines. In many search engines, the meta description appears right under the hyperlink for the website, so make it inviting for searchers to click onto your site. Most systems let you tweak the meta description for each page.

Make sure to sign up to all search engines that you can so that they are aware of your website and will send search engine bots to visit your site. Go to each search engine website to do this. Include a great description and great keyword focus that truly suits your site or you will not find yourself categorized properly.

Make sure they are free of error and user-friendly. A quick way to turn off website visitors is with text that contains spelling or grammar issues. Watch your links to make sure they all go to the proper pages and that they all work.

ALT tags are useful in SEO, but often overlooked. This will allow your images to serve dual purposes. Using ALT tags with your pictures will help search engine spiders to see the text there. This is another way that you can include keywords on a website.

Interlinking within your own site can help to ensure proper search engine optimization. Use keywords to link pages together which are similar in content. Just don’t use generic keywords. Try and make them unique.

You must know about certain key strategies when you are pursuing SEO for your site. Remember, your site should appeal to search engine spiders and also visitors. Try to keep your text legible and your grammar sound. While there is still more to learn, these tips can help you rise in the search engine rankings.

Make sure all the links on your site utilize your keyword. Use phrases instead of terms like “click here.” This helps to optimize your site.

If you want to keep track of how effective your SEO tactics are, frequently check your organic results. Some browsers have the sites you go to most at the top when you search. Make certain to always clear your cache prior to verifying current rankings, or use a private browser window.

If you are the webmaster for a business website, inform the CEO that he/she could attract more traffic to his/her business’s website if he/she started an interesting blog. People want to hear this “voice” of your company.

As mentioned in the introduction, SEO is what you need to get visitors. You can boost the level of traffic your page receives if it can be found via searches. You should be more aware of the process now thanks to this article.

All about SEO

Super Writing A Blog Advice From Experts In The Field

TIP! Buy a domain name for your blog! It is fairly inexpensive to purchase your own name, and it will give you a more professional appearance. Using your business’s name or something related to it will make it easier for viewers to remember it.

If you are looking to create a blog, come up with a content theme. If readers enjoy what you’ve posted, they are likely to come back for more. Whether humorous or serious in nature, any blog can stand out if it is creatively and diligently crafted.

TIP! Have a difference to your blog that is not seen elsewhere. Content that is unique will attract visitors.

Make your readers feel as if you are ever present for them. Make running a blog habitual for both you as well as your readers. Your readers expect that you will give them content they can use. If you feel like your blog is not something you want to continue with, think about all the people who follow you and how they will be disappointed.

TIP! Keep up with the nuts and bolts of your blog. Doing so means maintaining your blog properly and varying things from time to time.

Never copy anything you write in your blog. If you plagiarize, you will lose any sense of credibility that you had built up. Everyday people can become very successful bloggers, just by writing with passion and integrity.

TIP! Aim to start a mailing list for your personal blog as quickly as you can. The sooner you start, the more time you have to build your list.

When getting started with your blog, think about buying a domain name instead of using a free blog host. Domain names are inexpensive and they will give your blog a more professional image. Choose something memorable and relative to the content.

TIP! Focusing on your content ensures that you gain traffic through well written blog posts. The readers will come back if you offer content that is of the highest quality and has a focus on being personal, honest and informative.

Be sure your blog offers something that is different from all others. Unique content is key to attracting return readers. Posting difficult to find information will also do wonders for your blog. Talk about something that is unique to you, like a hobby. You can give complex details about constructing a widget. If you can give the reader the motivation to visit your blog, they will visit it when they are looking for information.

TIP! Make bullet lists as much as possible and use italics for keywords that attract an audience. This practice helps search engines to better index your site, which can boost your number of readers.

Make your blogs short and snappy. While you want lots of great content, blogs that are too long can bore readers. Most of your blog followers don’t expect, or want, you to go on and on about minor details. Readers want to get essential information from blogs; they are not concerned with fancy extras like long words or poetic descriptions.

TIP! Take your blogging seriously. Learn and research your topic so your blog can be businesslike.

Lists make great blog content. Regardless of your subject matter, lists can make your blog easier to read and more enjoyable to navigate. Readers are naturally drawn to lists, which summarize the most important part of a blog quickly and succinctly.

TIP! Take advantage of other types of social media outlets to bring attention to your blog, but don’t overdo it. If you are always linking to your blog on Twitter, people may start ignoring them.

If you want to increase traffic to your blog, it’s critical that you concentrate on writing good content. When you have honest, personal, quality content, readers are more likely to return.

TIP! Your love and enjoyment of your blog is integral to its success. If you are bored, your content is probably boring to your audience; being disconnected and uninterested in your content shows through in your writing.

Blog keywords should be unique and not extremely competitive. Unique keywords allow you to rise high in the search engine results, leading to more visitors. When you want to bring in readership, you must stay unique.

TIP! Thoroughly research the topic of each post you are going to blog about. Avoid writing inaccurate, dated, or outright false information at all costs.

Don’t just write large paragraphs for the content of your blog. You must also research and find the right theme for your blog. If you just write on wrong things, your blog probably won’t be very successful. Remember, the success of your blog is determined by the content you produce for it.

TIP! Long blogs should be segmented for improved readability. Many readers won’t bother reading a post, if it’s too long.

Use social media for blog promotion, but do not overdo it. Don’t simply link to your own blog on Twitter continuously, or this will lose effectiveness. Be sure to also mix in interesting tweets that stand on their own.

TIP! Include polls and surveys on your blog. Your readers will appreciate the ability to offer their own opinion.

Be certain you keep your keywords italicized and bolded. This will help your readers pick them out and the SE spiders also will like that. This is an easy way to convey the heart of your blog’s message to your readers while also improving your search engine results.

TIP! Blogging is a very social experience. Because of this, you should be available to your readers.

Once again, any blog can become popular and interesting if its creator gives the readers insightful and varied content. Images, quotes from prominent people and video posts will make your blog even more interesting. Keep the tips from this article in mind, and you’ll be on the path to running your blog!

Seo and blogging

Easy Tips To Get You Started In SEO

Are you having trouble bringing visitors to your website? Then learning the techniques of search engine optimization is something you need to learn more about. Search engines are looking for certain content in your site. The tips in this article will allow you to improving your search engine ranking.

Take your keywords and research all the different variations and misspellings of them and include them in the meta-tag section of your webpage. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search. For example, if the website is about rabbits, you could use rabbit, rabit, rabbits and rabbitt.

Good search engine optimization relies on keyword density. If you want search engines to consider your content high-quality, make sure that no more than 20 percent of a page’s content is taken up by keywords.

Make use of header tags. If you need to, use CSS to alter their size. The major search engines use the headers for ranking websites. Highlight the more important things with H1 and H2 options for tags.

A product feed can help bring more traffic, broaden your customer demographics, and increase your presence online. Such feeds provide detailed information about your offerings, such as pictures, descriptions and prices. Make submissions to shopping comparison sites and all of the major search engines. Customers can also subscribe to your feed with a feed reader.

Using a product feed can really help to reach new customers. These feeds contain details about the services and products that you offer, like prices and item descriptions. A consumer site that lists good deals, or listing with a search engine can provide this help to your site. Make sure to include a place where loyal customers can sign up to monitor your feed.

Site Map

Set your focus on just one aspect of your business per page. Avoid trying to get all your product info into a solitary post or article. This practice confuses customers, and as a result, they won’t return. Each page should be focused on one product or sales effort.

The inclusion of a site map is useful in attempting to increase traffic to your website. A site map is a great tool to help people locate pages within your website. If you put links at the side of the site, it will increase traffic.

To make sure you have a page of your site that does well in search engines, keywords should be put in the URL of your page. If your URL has symbols or numbers in it that people won’t seek out, you won’t get that great of search engine ranking results. Put relevant keywords on your website to get more traffic.

If you add keywords on comments you will be better recognized. Instead, you should concentrate on enhancing the content of your site.

Make a sitemap for your viewers, and include your keywords a few times. A site map shows you all of the available areas of your website to your viewers. In addition, it gives a simple access point so that these people will be able to locate what they are searching for. Search engines use them in order to put websites in a higher position on the search lists, because the ease of access is an important facet in their ratings.

Keep the content of your website user-friendly. To rank higher, make your site clear and functional, and include accessibility functions such as allowing fonts to be enlarged. Make sure that both search engines and human readers can find what they’re looking for.

Don’t use duplicate content and avoid being flagged as spam. Watch out that you may be using content that is duplicated and not even know about it. For example, product descriptions on numerous pages can be considered spam.

Try using video sitemaps and videos to boost your website’s SEO. Include introduction videos of yourself and staff, as well as product demonstrations. Post them to your site with keyword-rich labels. Once you have developed your sitemap, you want to use the webmaster tools available on Google to submit your site URL. Also be sure to post on Metacafe, Yahoo, YouTube and others. Then, you simply have to wait for the customers to come looking for you.

Be sure you register your site on all the key search engines. Many people think this is automatically done. Check often to ascertain that your website is still indexed. Even if your website pages are many pages down in the search results, you have to make sure that the bots are finding you.

You probably have a really good site, but you know it can’t be perfect. If you can handle this information, you can work to better your site. Keep working on and improving your website and business to get more visitors.

One good way to increase the ranking of your website is to use videos. It is possible to utilize videos to show how a product is used or to let people know who you and your staff are. Post videos on your website, and be sure to use good keywords for labels. Google Webmaster Tools will allow you to submit your URL. And, you’re also going to want to post your video to other sites other than your own, such as YouTube and Yahoo. Then, you simply have to wait for the customers to come looking for you.

It is important to have a web host that doesn’t block domain ownership info. If Google registers your domain and the information is blocked, Google may consider you a spammer, thereby not allowing you to be ranked on the result pages and obtain the desired traffic.

Keep in mind that some search engine spiders don’t respond favorably to Javascript. You can still choose to use Java. Just be aware that there are some search engines that might not find it as easily as others.

Use search engine optimization companies to help market your site. SEO is a way of marketing to increase the ranking of your website. There are several companies that provide this service at a very reasonable cost.

Only try to master one area of SEO at a time instead of trying to implement them all at once. There just is not enough time to fully master all the different techniques you can implement, so learn one and exploit it extensively.

Search Engine

Search engine optimization is just another way of drawing in customers. Many business are unaware of this fact.

Search Engine Optimization requires a lot of patience. Of course you would love to realize immediate results after doing all that hard work. You must understand that creating a solid web presence requires hard work and dedication. You probably will not see results overnight, it takes patience. It may seem like you did not change anything at all because you will not see instant results. You will reap the reward and climb the ranks in the search engine results over time with hard work and dedication.

Be certain that the initial sentence found on your website can also be used as a meta description tag in HTML. There may be search engines that utilize that content rather than the blurb below your link that describes your site. If your content is of poor quality, it can hurt your page rank.

Using a strategic keyword method in the text on your site or blog can be an excellent way to boost your search engine traffic. Put keywords in the first part of the article, but do not place too many. Generally, you should aim to use the keyword two times in the first paragraph. Follow that up by repetitively using your keyword in the following paragraphs.

You can experience an increased number of search engine hits by inputting plural forms of keywords. A number of search engines use an indexing method known as keyword stemming. For example, using “accountant” as your keyword may not result in hits from people who search for “accounting” or “accountants.” Keyword stemming can be used to your advantage. Use the longer forms. Your website has a greater chance of superior search engine results when using this technique.

Don’t duplicate articles on your site! Google sees this as spamming and will reduce your page rank for it. When people link two pages with the same content, the count of your incoming links will be diluted and your Page Rank will drop even further.

Using plenty of keywords in your articles is important for your search engine ranking. Using relevant keywords in your articles makes it easier for search engines to crawl them and index them appropriately. Good keywords help make your articles more visible. Put keywords in titles, summaries, and throughout the articles’ bodies – though not more than 6 times per article.

Before selecting a SEO company to support your website, be certain to investigate them thoroughly. For example, ask if they have any experience in your line of business, what SEO strategies they regard as indispensable, the length of time it takes for these strategies to produce results and how much their services are going to cost you. Ask to see examples of previous work and to talk with some of their clients. A reputable SEO company should have no problem doing this.

You need to use anchor text properly when you are utilizing interlinks on your site. There are certain words you should avoid since they don’t help in the optimization. Look to an experienced SEO marketer to help you identify the text you should use.

Dedicate a webpage to each keyword phrase. Attempting to use multiple keywords on one page can make it difficult to keep the page organized and on topic. If you concentrate on one thing, you will have better information, and your readers will want to return. When you have loyal readers, you can count on good search engine results.

Make sure to write for human readers when doing your search engine optimization. It is essential to include the keywords for the bots, but the bots are not your customers. Your site should be simply read. If that is not the case, you won’t be very successful.

Always check your headers that your server sends with your website’s pages. A variety of tools are available for free online to allow you to see what’s being sent. Look for 200 and 301 messages.

Patience is a virtue when building web traffic with SEO techniques. You may become worried when you don’t see instantaneous results. It takes hard work and time to get a following online. Even when things don’t seem to be happening fast enough, it’s important you stay on track. Over time, your dedication will pay off, and your site will begin to climb in the search engine results.

By focusing too much on SEO, you can lose sight of the reason why you even want to improve your rank on search engines. You began your website with a goal to achieve something, provide information, a product or a service, not to just be the most popular, so keep that in mind. Getting a good ranking will bring you business, but quality content will make sales. The most useful way to earn a top spot with SEO is to present content that is very useful, interesting and up to date. Your content should be genuine and fresh.

Placing your keywords strategically in the context on your site will help increase the traffic the search engines bring your way. Look to load your keywords into the beginning passages of your text without overdoing it. As a rule, you should aim to place the keyword twice within the opening paragraph. Follow that, by placing your keyword as many times as you can into the next 200 words again, without making it feel overused or heavy-handed.

If you want to go up the ranks when it comes to search engines, then give a lot of content that spans various topics that at the same time stays focused on the niche. For instance, if your content focuses on basketball, put up pieces about basketball trading cards, players and even reviews of various basketball shoes. When you offer a lot of content, your website is more likely to appear in the first few pages of results.

Use SEO to gain more visitors to your website. If your site is spider-friendly, search engines can find you easier. Search engine spiders only search text, so it is key to use tags on all graphic elements in your site. Be sure to include keywords in the descriptions of your images.

Search Engine

Ask questions before hiring an SEO company. Find out what they know about the industry you are in and what they do for customers. You will want to know the cost and how long until you see results. Ask them to provide you with examples of their work. Seek out their former clients whenever possible. If they are proud of their business they will be pleased to give you quality referrals.

Many people don’t realize how much search engine optimization can help them. The following tips are going to be very beneficial to you climbing the search engine rankings so that people visit your site more often. So give the tips a try! You will begin noticing real results in no time.

Confirm that your server is set up to recognize case sensitivity on URLs. If you don’t, your entire website might end up re-spidered by the search engines with lower-case letters, reducing the benefit of any links into your site.

All about SEO

Achieve Greater Success With Your Blogging Now

TIP! Don’t overuse your keywords or advertisements. If you do this, you’ll wind up getting flagged by search engines, which can prevent all your hard work from paying off.

Making a blog could be tricky at the start. Anyone can make a blog, but separating yourself and becoming unique is the hard part. This article will provide you with several tips on how you can establish yourself as a positive and distinctive presence on the Internet through your blog writing.

TIP! Always make sure to blog on a regular basis. One of the biggest mistakes bloggers make is not updating the blog often enough.

Incorporate SEO into your blog. To attract your target audience, you want your blog to show up in search results for the topics you focus on. Choose unique keywords and sprinkle them throughout your blog’s titles and content to attract new readers.

TIP! Post content on your blog often. Posting new content regularly helps you maintain your current reader base, as well as attract new readers and cause existing ones to return.

Do not rely to heavily on keywords, Adsense ads, plug-ins, or images. These behaviors will ensure the search engines flag your site as breaking the rules, limiting your readership. Strive for smooth writing that flows naturally.

TIP! Let your readers post and respond to comments on your blog. The feedback from you is appreciated by your readers and it encourages them to return to your blog.

Write new blogs on a regular basis. A common mistake some bloggers make is they don’t update their blog frequently enough. Any readers who are initially interested will lose interest if they have to wait a long time between posts or updates to articles. Generally speaking, aim for at least one new blog every week. Send your readers an email to let them know about your new content,

TIP! If you want to attract more readers to your blog, quality content is crucial. Fill your blog with entertaining and informative articles.

Blog about things people care about. Everyone has to do regular day-to-day chores like washing dishes and vacuuming. But, absent an innovative, engaging method of discussing such topics, you are unlikely to hold visitors’ interest if you talk about them. Choose topics that will make visitors feel involved, intrigued, or intent on reading further. The goal of your blog is to lure visitors to your site.

TIP! Remember to select effective keywords which are unique and less competitive. You do not want to utilize the same typical keywords used by every other blog; if you do your blog won’t be noticed.

Use pictures wisely with your blog posts. Pictures can show a lot more than words can say sometimes. That is definitely true with a blog. Pictures you post can show more than your words can portray. Thus, it makes sense to supplement your posts with images whenever you can.

TIP! In longer blog posts that you make, it is important that you separate the article and use subheadings throughout. You want to keep a long post easy to read and hold the interest of the reader.

Learn to use lists effectively in your blog. Whether your blog is about cooking or how to overhaul an engine, lists are important. Lists are useful for organizing and highlighting a post’s most important information, and readers appreciate them.

Social Networking Sites

TIP! Increase readership of your blog with social media sites. Because social media is such a popular method of communication these days, ignoring these modalities can mean losing out on lots of potential blog traffic.

Give your readers all of the different links to social networking sites they need to follow your blog easily. You can increase your blog’s impact and your own reputation if you make use of social networking sites such as Facebook, LinkedIn, and Twitter. You can get many options with these portals to communicate and add followers for your blog.

TIP! Try adding more interest to your blog’s homepage. Many blogs use as their landing page a list of the most recent posts, but you can create a customized homepage.

Let your visitors comment on your blog, and make sure you reply. That way, visitors can take an active role in your blog and you can begin to build strong relationships with them. If readers see you reply to viewer comments, they will come back to your site hoping to read a response.

TIP! An excellent method of drawing visitors is to give away free items. People always enjoy getting something for nothing, even if that something is small.

Finding topics you love and have a passion for is key in running a blog. It will seem more authentic and sincere, if you write from the heart about topics you love. You’ll have stronger connections to the readers, and your writing a blog will be more successful.

TIP! Keep your content focused on the original topic of your blog. Overcrowding your blog articles with many topics may make them confusing and be a turn-off to readers.

Write more informally for a blog than you would for an article or business report. Running A Blog is a social format, not an academic one. This is why you want to treat it in this manner. You want readers to keep coming back, so interact with them in an informal, pleasant way.

TIP! When picking a subject for your blog, think of subjects that others are interested in constantly, not fad subjects. Blog about topics which will remain popular for many years.

After reading this article, you should understand how you can start a blog that will stand out from the crowd. Use the knowledge you have gained from this guide and you will have a lot more followers than what you have imagined.

Seo and blogging

Don’t Leave Your Search Engine Ranking To Chance – Use Search Engine Optimization Tips That Work

Focus on your strengths, and hire SEO professionals who can help you with the rest. You will see that these suggestions will launch you in the right direction!

Advertising is not the main focus when using SEO techniques to gain rankings for your site. Although advertising by working with other sites can get you great traffic while making your income higher. However, it may not boost the ranking you have.

When selecting your domain name you need to ensure that it includes your main keywords or phrase. A website needs to be easy to access if you want it to see the most traffic that you can. Not everyone will arrive at your site through ads, many will come from product searches.

Take a peak at your competitors’ website code. This will show you the best keywords that you can utilize. Though you don’t need to copy their usage, this can allow you to come up with other keywords to target.

Product feeds are an excellent way to generate more site traffic, which will help you build a larger base of customers. Your feeds should include detailed descriptions of your product offerings or services, along with prices and pictures. A consumer site that lists good deals, or listing with a search engine can provide this help to your site. Customers can also subscribe to your feed with a feed reader.

Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. There is evidence that the more time a person is on a site the higher ranked that site will be. Increases the rank of the site. Forums and message boards are great ways to keep visitors engaged with your site for long periods of time.

When it comes time to improving your traffic, start by editing its content. Users won’t spend a lot of time at your site unless they are able to get great information, and you can get more traffic if your content current and useful.

One way to increase your page’s search rank and attract more visitors is to include a site map. This allows all of your pages to be linked together. If the side of the website is filled with links, it will bring in more traffic.

Article Exchange

Your site’s URL should contain keywords. If the page URL contains things people aren’t likely to look up, the page isn’t likely to get a high ranking. Including relevant keywords improves a page’s traffic.

So consider using an article exchange rather than just a link exchange to increase your rankings. In an article exchange, you post an article written by someone else who has a website, while he posts your article on his website, with both of you crediting each other with a link. This works better than link exchanges and both websites get new content.

Create a site map for your website to help the major search engines index each of your site’s pages. Also known as a navigation bar, a site map allows search engines to find pages from any other page of your site. Site maps improve search engine results, regardless of the size of your website.

Blogging increases your presence in search engine results. As a result, more visitors will come to look at your site.

If video or audio items are shown on your website, you should have transcripts of these included. Providing a transcript not only helps viewers that don’t have the right browser plugins for your audio/video; it also provides you more content for the search engines to rank as relevant. This can get you higher in search results.

While it might seem obvious, be sure that you take the time to register your website with each major search engine. This is commonly assumed to occur automatically. Check often to ensure your website is still present and is being located. This will help to maximize your search results.

Make a sitemap for your viewers, and include your keywords a few times. A site map basically shows all the areas available to viewers on your websites, and provides an easy access point to find what they are looking for. Site maps are also useful indexing tools for search engines, as accessibility is a highly desirable trait.

Google Webmaster

You might consider trying podcasts. Podcasts can be audio or video and sometimes live. Include important and relevant information to make sure your audience is happy with your show! Podcasts are popular, and a lot of people are doing this. All you need is a video camera. Your podcast descriptions will begin to list in search engines.

Try to embed videos onto the homepage of your website. Include introduction videos of yourself and staff, as well as product demonstrations. Make sure that you utilize the right keywords in your videos. After you create the video sitemap, submit it using your Google Webmaster Tools in your account of Google Webmaster Central. Then post your content on YouTube and websites that host videos. Now, you can just wait for the customers to find you.

Sign up for a free listing through services provided by Google. This will increase the visibility of your site. These things give you publicity that is free, which can help get you more visibility and visitors. You should never turn your back on an opportunity for free publicity.

Orienting your business to search engine optimization allows you to achieve higher rankings and more web traffic. Some companies do not have a grasp of this.

Improving your search engine ranking will improve your overall business. Some companies do not have a grasp of this.

Use off-site linking in order to boost your search engine ranking. Quality and reputation are very important aspects of linking. Relevant links to other websites are more valuable from a SEO perspective than the links that interlink your website. In order to make your rank higher, you should look for link exchange opportunities to get links that lead back to your website.

Your first priority when trying to get a higher ranking should be to write great, informative, and totally unique content. Attracting traffic is accomplished through unique information. When you give information that is relevant, new people will come back around more often.

Try to put yourself in the shoes of someone searching for your site, and then choose keywords based on which terms they would use. These keywords should be in the titles and all over the content, but you need to avoid overusing these keywords because this can cause your site to be labeled as spam by the search engines. This is why you have to find a balance.

It is crucial that you never make the mistake of posting any article to your website more than one time. Google will see this as an effort to trick the system, causing your page rankings to drop sharply. Also your Page Rank can suffer if you have two separate pages for the exact same content, as this dilutes the count of the incoming links.

It should go without saying that original content beats out copied content in the SEO wars. To attract traffic, you need to provide information that is different from that on other sites and other Web pages. You are going to have repeat readers if you engage them with original and well written content.

Be on top of your site’s search standings, when you are dealing with search engine optimization. You will never know how well your search engine optimization is working if you do not monitor your standings. You can use the Google toolbar to determine your site’s rank.

Keywords will help you improve the visibility of your sites. By including the keywords that are relevant to the topic of your articles, the search engines will able to find them easier. This can all make internet traffic flow to your website smoothly. The text of your article should feature your keyword several times, and it should also appear in the article’s summary and its title.

Search engine optimization, or SEO, can be viewed as a specialized type of marketing strategy. Putting the proper keywords throughout your content will give you a higher ranking on search engines, giving you more traffic. You want the people most interested in what you are providing to be able to easily find your site.

Use services that don’t block domain information. Should your Google-registered site carry blocked information, it could be seen as a potential, spam site. This will prompt Google to restrict your ranking chances.

The longer a person stays on your website, the higher your Page Rank becomes. Add what Vincent Flanders calls “heroin content” to your site so that people will hang around and shoot up your content rather than leave your site.

Search engines are smart enough to see through fraudulent manipulation of sites to garner higher rankings. They are designed to suppress these sites as well. Some engines, such as Google and Yahoo, will ban companies from appearing in the results because of fraudulent behavior. Use methods that won’t be interpreted as unethical to fine tune your SEO efforts.

Getting together contests or sweepstakes will allow you to get more traffic on a site, but you have to figure out what the laws say in the area you’re in. You can always look at one of your competitor’s sites to see what they are doing. However, make sure to be original.

If you upgrade your website often, you will get more attention from search engine spiders. Additionally, if you put the effort into posting interesting, useful content, people will share them with others and help you get even more traffic. As a result, those people will share with their friends and so on.

It is important that links in your website and incoming links all include keyword phrases. ” as your main anchor text. The more relevant your links are to your given topic, the higher your ranking will be. Review your site’s pages periodically to update internal links with additional keywords.

Any website owner needs to use a strong tool like Google Analytics. This program will be instrumental in helping you to see how your SEO is progressing and help you learn how to improve your search engine ranking. You can look at it to do things like find the most popular search terms that led customers to your site. You are then able to make changes to your site in order to be more focused on certain keyword phrases.

Make sure your titles focus on your keyword or phrase if you wish to gain a high ranking in search engine results. Always ensure that your title tag shows up on each page of your website and that they are linked together. To further tie everything together, place the name of your company right after the title tag link. Your company name is not typically searched for until you have become highly recognized in your niche or market.

When using link directories, make sure you find sites with links that are high in quality and legitimate. There are directories out there that contain many websites that are either outdated or have are very poorly designed. Always be careful who you affiliate yourself with.

If your website consists of a lot of videos, realize that crawlers will have trouble finding these, no matter how interesting or unique the content is. To practice better SEO for videos, create a site map listing videos you posted on your site to allow web crawlers can see them.

Distinguish each page of your website completely from the rest. In particular, look closely at which titles you put there. These are used by search engines to establish rankings, so they should be of particular importance to you. Titles should always include the focused keyword to ensure the highest ranking possible.

Make sure you update your information regularly to keep people coming back. People aren’t interested in reading things they’ve already read before, and if people aren’t finding something new on your site, they’ll go elsewhere.

If you truly want better rankings for your website, then make sure you take these tips seriously, and do your best to follow the steps required. You should know that your ranking will rise when you use the tried and true SEO techniques.

As you try to increase your site’s appeal to the search engines, there are some important pieces that make your site more search-friendly. Keep in mind that you must design sites that appeal to both people and search engine crawlers. Keep a readable text that is a good size and a color that is soothing to the eyes. Although these tips are only the beginning, they can really help you on your SEO journey.

All about SEO

Search Engine Optimization- An Introduction

Search Engine Optimization- An Introduction

An oft repeated term, how many of us have stopped to ask ourselves, what is SEO? Why is so much being said about SEO. This book is an attempt to answer one part of the question. In essence, this book deals with internet and social media marketing; and how income can be generated from the internet both passively and aggressively.

What is SEO?

The full form of SEO means Search Engine Optimization. Basically SEO is mentioned as un-paid, or organic, or natural SEO. Search engine optimization is the procedure of improving the visibility of a website or a web page in a variety of search engines like Google, Yahoo, Bing and so on. SEO content is built around “How search engines work”. What did people search for, the keywords or search terms that were entered into search engines and how the search engines react to their targeted users forms the essence of SEO working. In other words, SEO is the procedure of improving the rank of the targeted website in the search engine result pages (SERP).

Why do we require SEO?

A lot of web users use search engines to discover something or learn a new concept that has been eluding them. Thus, the search engine is the simplest tool utilized to locate the services they require. With the vast amount of people who are searching for products and services reaching even a mere 10 percent would translate into substantial revenues. For instance, if you are a florist based in the United Kingdom and have an Search engine optimized page- any web user who searches for florist UK, will be able to see your website.

The chances that he will contact you for business automatically goes up. If the event of the user contacting the florist takes place- then business revenue is generated all at the click of a button.Yet from the numerous florists in UK, how did a single one get identified on the internet? Th answer to this lies in having an Search Engine Optimized website, which gets listed at the top results of the search engines. The increased visibility of the website helps generate business. Now if you think that only after presenting your website to the search engines like Google will drive enormous amount of traffic to your website then I must say you cannot be more off track. You have to work to get your website listed in the pinnacle of the search engine result pages. And to get it done, you require SEO.

Fundamentally SEO is an art. A specialist professional from an SEO firm will optimize the web content so as to be ranked among the top most results in a listing of the search engines. This ranking of course does not happen in a day. It is the result of a lot of effort.

What are the different types of SEO?

Basically, (Organic, natural or un-paid SEO) SEO is divided into two main categories. These are On page Optimization and off page Optimization. On Page Optimization: On page optimization is the optimization techniques which are used on the page of the website. All the changes are on the page of the website and all are visible on the website. Off Page Optimization: Off Page Optimization is the optimization techniques which are used everywhere except on the pages of the website. This optimization does not deal visibly on the website pages. Basically links are generated by using this technique. Some of the off page optimization techniques are :

  • Link Building
  • Blog Comment
  • Directory Submission
  • Article Submission
  • Social Bookmarking
  • Press Release
  • Social Media Marketing (Hangouts, Facebook, Twitter, Myspace and so on )

In brief, through SEO we get connected with other websites of same relevancy and also keep changing our website’s content and structure as per Google strategies. And in result, we get huge traffic to our website, increase the ranking of our website in various search engines and also increase visibility.

How do people interact with search engines?

One of the most important elements of building an online marketing strategy around SEO and search rankings is empathizing with your audience. Once you grasp how the average ‘searcher’, and more specifically, your target market, utilizes Search, you can more effectively reach out and retain those users.

A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN Search. Search engines utilize automated software applications (referred to as robots, bots, or spiders) that travel along the Web, following links from page to page, site to site. The information gathered by the spiders is used to create a searchable index of the Web. Thus, when people use the term search engine in relation to the Web, they are usually referring to the actual search forms that search through databases of HTML documents, initially gathered by a robot.

There are basically three types of search engines:

Those that are powered by robots (called crawlers; ants or spiders)
Those that are powered by human submissions
Those that are a hybrid of the two.
Links allow the search engines’ ‘crawler’ or ‘spider’ (which is an automated robot) to find billions of interlinked documents on the web and then it links them with the search users’ query. As soon as the crawler finds these pages, they translate the websites’ code and then applies that on to a massive database. To manage holding all the pages that are accessible in milliseconds, the search engine companies have constructed data-centres all over the world.

These storage holders have a very fast since they need to give accurate search results almost instantaneously, or put up with dissatisfied users. Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort them in relevance, and then to rank the relevance in order of quality (popularity). When search engines started, websites with keywords that linked to the users search came up, it was a very simplistic step and could often lead to a dissatisfied user. Whereas, now smart engineers have developed hundreds of factors that influence relevance and the results displayed, such as location. How people use search engines has definitely changed since 1990, but the primary aim is still to conduct a search on your query. The general queries people use search engines for are:

‘Do’ -Transactional Queries: Wanting to do something, such as buy a product or listen to a song.

‘Know’- Informational Queries: In need of information, such as the name of an actor.

‘G o’ -Navigational Queries: Wanting to go to a particular place on the web, such as Facebook.

Search Engine Optimization means the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. This means in order to build an online marketing strategy, you need to share an empathy with your
audience. The search engines key responsibility is to serve relevant results to their users. The main question that will be asked when a visitor is on a website- are they satisfied with what they have found and is it relevant to their search? Search Engine Marketing is often called organic traffic. Many people employ an agency to manage their digital marketing campaigns. With professional help, these companies are then able to be considered for higher rankings.

Why do websites need SEO?
We have heard about SEO and how it works for different kinds of online business. Everyone speaks
of the power of SEO. Yet what is it that makes SEO so powerful? Some of the reasons include:

SEO Is Not A Cost But An Investment :

SEO is not only revenue, but it is also an investment, by tying in SEO to web analytical data we observe that there are specific keywords which have a high conversion rate. This conversion rate helps rank the website on top. Lifting a website on the top of a search engine, can provide the massive return to the investment done.

SEO Turns the Spotlight on Your Sales:

By bringing the website page to the top of the search will raise the sales of the company. Both direct and indirect sales will improve as it works 24*7 all year long. Search engine optimization will lavish attention on the sales generating the highest performances by providing the right emphasis and focus on market arsenals.

SEO Is A Crucial Part Of Your Marketing Mix:

SEO is the master when it comes to boosting conversion rates. Although crucial SEO is not the only tool to reach the highest marketing potential. Social media branding and other marketing stratigies also helps along with SEO to raise the website to higher ranks. SEO Impacts The Research/Buying

Cycle:SEO will increase one’s sales without increasing marketing cost. SEO plays an important role in research and buying cycle. It works like a prospect magnet which attracts potential customers to one’s website.

SEO Is Never Too Costly:

SEO is an investment not a cost. If the highest priced SEO company charges you twice as much as the rest, as a marketing manager or decision maker, you should look deeper into why they are so expensive.

SEO Isn’t Icing On The Cake – It’s An Important Ingredient:

Taking SEO into consideration, even while planning your website structure, content management system (CMS), URL syntax, and Web design gives the best results for your business. It can help you map old URLs to new ones, tailor your landing pages to user intent, lead prospects along a ‘buying slope’ and preserve old rankings that took years of work to achieve.

SEO Can Multiply Your Impact:

SEO is your digital calling card. It can multiply your impact massively by getting your website in front of targeted eyeballs. There’s good reason to have it handled by professionals who know their job. They will ensure that your website appeals to the right audience, and gets viewed by a wide segment of it.

Why Social Media Marketing is important for a business

Benefits of Social Media Today is the world of ever-advancing technologies, a website is not sufficient for your business. You have to extend your digital storefront to make a strong online presence. The majority of brands and businesses are using social media marketing to increase business’ visibility online, expand brand presence, and attract new customers. It helps businesses to keep their fingers on the pulse of the customer’s needs. Social media marketing is a vital part of the modern marketing mix and has the potential to transform your business to the next level. It is a powerful campaign tool that intelligently rockets your traffic, promotes your business and increases leads and sales with maximum returns.

Advantages of Social Media Marketing

Improved Brand Recognition:
Social Media Marketing has the power to increase your business visibility. Social media presence is just a new way of campaigning that transfers your brand’s voice and content to customers. Social media platform increases the awareness of business among users.

Better brand loyalty:
Latest Studies say, businesses who have a hold on social media channels enjoy advanced loyalty from their audience.

More chance:
Every post on a social media platform provides an opportunity to convert viewers into potential customers. Some visitors like, some share and some can tweet and comment on your images, blogs and videos. Social Media is an excellent platform to spread information.

Enlarged Traffic and Conversion rates:
Traffic and conversions are the forefronts of any online business. Social media platforms allow you to communicate efficiently and consistently with people. As a result, customers will take interest to know about your goods and services. Here, you have a chance to convert traffic into potential customers.

Lessen Marketing Costs:

Social Media is an effective way to promote your brand online without investing a ton of money. Use of radio, television, print banners & pamphlet for promoting a business is an old way of marketing. Your business cannot survive with traditional marketing campaigns. Now you need a modern marketing campaign that saves your time and money while advertising your business faster and efficiently. There is no better Return on Investment than having your visitors advertise for you.

Improved Search Engine Rankings:

Search engine optimization is the best way to gain relevant traffic from search engines. It is no longer sufficient to update blogs, Meta descriptions regularly, ensure optimized title tags, and distribute links pointing back to your website. Social Media presence is a significant factor for calculating ranking on Google and other search engines. That is the reasons why strong brands have a social media presence. We hope you have understood that Social Media is more than sharing pictures of last night’s party or informing your friends list that you just finished your breakfast. Social media marketing is an approach to engaging customers. With more than billions of Facebook users and more than 100 million active Twitter users worldwide, there are many reasons to consider incorporating social media marketing into your existing marketing campaign. Social media marketing has the potential to leave a long lasting impression about your business on any customers’ mind.

How to Use Social Media to Keep an Eye on the Competition

When it comes to staying ahead in business, it is always a good idea to keep an eye on your competitors. You want to know what they are doing, what strategies they are trying, and what types of products they are promoting, and most of all: what is working for them. Social media gives entrepreneurs a window to look into where you can find all of that information. You just need to know where to look.

There are a lot of tools and tips available that can help you watch your competitors without crossing the line into unethical actions. Take the time to learn what to do through social media to gather information you need about other businesses in your industry.

Here is what to do:

Keep a private list of posts on Facebook and Twitter The great thing about sites like Twitter and Facebook is that you do not have to be following someone in order to see their public tweets and posts. On Facebook, you can  simply click the “Like” button for the page of your competitors and add the name to an interest list. Another option is to just click the “Follow” tab on the other person or brand’s Facebook page. This lets you see all of the public posts that the other person adds. With Twitter, you can make a private list of the other person’s tweets. Your name will not show up as one of their followers. Simple. To find out what pages you should be watching on Facebook, go to Graph Search and type in a query like: “Pages liked by people who like [brand/person]. This helps you find the people and brands that your target audience follows on Facebook.

Make a list of “Pages to Watch” Another great tool from Facebook is the “Pages to Watch” feature. Click on your Facebook Insights tab and select the link for Pages to Watch. It will offer some suggestions, but you can also add in your own from the results of your Graph Search.

Find email addresses for marketing and networking

You probably already have a lot of ways to obtain email addresses for your marketing strategy, but another one is always good to know. It takes a bit of work, but can definitely be worth it. One of the first places to begin your search should be LinkedIn and Twitter bios. A lot of people and brands include a link for easier contact here. Another trick is to do a Google search. Just type in [name’s email] or [name @domain name]. This can be good if you are looking for an email address for staff members at a specific business. With the results, you can add the email addresses to your database for future marketing purposes or to make important networking connections for your brand. In this age of social media, we are given so many opportunities to delve further into the people and companies that matter to us. With a little work and some clever tricks, it is easy to gather information and use it to grow.

White Hat SEO

The Search Engine Optimization process can be carried out in a number of ways. The first way is to respect all the rules and regulations implemented by search engines. In this method, the SEO process will focus more on building relationships with the human audience of a business in order to build a web presence. The second way is to totally disregard search engine rules and capitalize on the loopholes to gain an upper hand in search engine rankings.

While the first way is known as White Hat SEO, the second is referred to as Black Hat SEO. The top SEO software can be used in both these methods and both of them might be beneficial, but there are advantages and disadvantages to both. Most companies prefer to use White Hat SEO techniques as these techniques allow for the development of quality websites first and foremost. Here are some of the advantages offered by White Hat SEO:

Positive in the Long Run:
If you plan on making your website stay strong in the highly competitive online scenario, you have to use White Hat techniques. If your domain name stays the same for a number of years, search engines will be quicker to trust you. White Hat SEO techniques can help in generating traffic from a lot of different sources, which bodes well for the online future of your business.

Better Suited to Change:
With search engine algorithms being continually updated these days, many websites using Black Hat techniques come under pressure because of the increased chances of getting axed by search engine results. Web sites created through White Hat techniques stand a much better chance of coping with the changes brought about by the new set of algorithms.

Perhaps the only downside of White Hat SEO is that it cannot generate traffic faster. It may take you several weeks to notice the impact of White Hat techniques on your website.

Best 5 White Hat SEO Techniques

1. Quality Content When we first started searching at SEO as a separate body to website build there was one phrase that we would constantly hear, “content is King”, and it’s true. There is nothing more precious you can do to optimize your site for search engines than present exclusive well written content. A search engines aim is to dish up up what it believes to be the most suitable website for any given search to the end user.

2. Use Structural as well as Separate Content from Presentation

Utilizing CSS to divide the design elements from the content creates a much leaner code and makes it simpler for search engines to discover what they’re searching for, which is content. Keep in mind content is king!

3. Titles and Meta Data

Offering pages with correct titles as well as Meta data are important.

4. Keyword Research and Effective Keyword Use

Make your website with keywords and key phrases in mind. Research keywords as well as key phrases you think people might use to find your site.

5. Quality Inbound Links

Good links are links from other type’s web pages that are regarded extremely by the search engines and are contextually applicable to the content of your page.

Black Hat SEO techniques

Black Hat SEO techniques, as the name suggests is a kind of SEO i.e. search engine optimization. Search engine optimization is a specialized domain which was limited to online marketing experts and promoters, but now it is being extensively used by cyber criminals or crackers to promote unwanted or malicious sites. Black Hat SEO term is used for search engine optimized pages that lead to malicious sites. Black Hat SEO refers to the use of aggressive SEO techniques and strategies, it does not obey search engine guidelines. “Black Hat” search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics: Breaks search engine rules and regulations. Creates a poor user experience directly because of the SEO techniques utilized on the Web site. Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Techniques used by Black Hat SEO are keyword stuffing, invisible text, doorway pages and adding unrelated keywords. Black Hat SEO is being used by those who are looking for quick finances rather than a long term investment. Black Hat SEO results in banning a website over a search engine. Black HAT SEO refers to Unethical SEO or spamdexing. Black Hat SEO tactics are like:

  • Content Automation
  • Doorway Pages
  • Hidden Text or Links
  • Keyword Stuffing
  • Reporting a Competitor
  • Sneaky Redirects
  • Cloaking

Techniques used by Black Hat SEO are

  • Link Manipulation – Buying links, advertorials, and link schemes
  • Article Spinning
  • Link Schemes
  • Link Farms
  • Link Wheels
  • Link Networks
  • Rich Snippet Mark-ups Spam
  • Automated Queries to Google
  • Creating pages, subdomains, or domains with duplicate content
  • Pages with malicious behaviour, such as phishing, viruses, Trojans, and other malware.

A lot of what is known as black hat SEO actually used to be legitimate, but a few people went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spam techniques on your Web site, you run the risk of being penalized by search engines. Unethical, shady, or just over the line SEO is tempting; after all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like it might not be in the guidelines that search engines set out for webmaster.

Techniques To Avoid

Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with this article titled Learn Where and How to Put Keywords in Your Site Pages. Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers. Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.

The primary difference between the two SEO techniques lies in the tools that are used to improve visibility and ranking for the website and pages. Each technique has its advantages and disadvantages and the technique needs to be decided by the decision making manager.

Generating Passive Income through the Internet

In the modern world of rapid technological advancement, the internet which has made our lives far more convenient than ever before has paved its own way for us to earn a significant passive income on a regular and on a long term basis with a plenty of business opportunities that too with much minimal effort. However, like any other sources of income, these passive income streams do require some sort of investments from your end either in the form of time, money or skillful knowledge as a base for investments. You can make the best use of any one or a mix and match combination of all the three to reap out quality profits in the long run. If you find the term passive income as quite odd, then for your information, it is a way of generating a regular earnings with limited efforts passively without much of active participation from your end. In simple terms, it is a way of ensuring your earnings even when you sleep. For instance, it could be in the form of monthly rent in real estates, collection of dividends in stock investments and revenue advertisements if you have a website of your own.In no particular order, the given below are a fistful of the various great Passive Income Business Opportunities helpful for you to attain your financial goals:

Peer-to- peer lending:

Peer-to-peer lending is a type of business wherein the investors are matched with unrelated individuals called the peers without the interruption of the traditional financial intermediaries such that of the banks or any other similar financial institutions. Since the funds are uncollateralized they are highly unsecured and are prone to heavy risk to the investors yet you could consider investing in these streams if you are comfortable with this risk.

Equity portfolio:

Investments to be made in the equity shares, stocks and bonds are yet another form of capital investments, ensuring a passive income in the form of dividends and these profits are likely to last on a long term basis. However, the quantum of your passive earnings varies proportionately to the ratio of your investments and tend to rise or fall accordingly.

Affiliate marketing:

Online Affiliate Marketing is another business opportunity ensuring a smarter way of earning better passive income without much investment. It is the process of signing up with the business brands or entrepreneurs with an intention to promote their products over online through your affiliate blogs to the knowledge of your readers who would be in need of them. Each and every time when someone initiates some targeted action through your affiliate links your income would be fairly increasing.


Here in blogging you sell your information as the product to a wide customer base wherein you need have to produce quality content on specific topics that has been widely searched among a specific group of readers to meet their intense demand. A wide knowledge base on the topic concerned answering the probable questions that would arise in the minds of most of the readers with regular and frequent updates enables your website to stay fresh in the index of the search engine spiders for you to become a successful blogger to generate a quantum of income passively.

Network marketing:

Network marketing or multi-level marketing remains to be the most popular of the passive income streams in the recent trends wherein you are required to join a network marketing company and indulge yourself in the promotion of a specific product by working as a team to achieve your desired targets. However, the success of your network marketing relies on the thriving capacity of the team leader.

Webmaster is who owns the website
XML site map
An inventory of pages, search engines

Generating Traffic Using SEO

When you start your website, you should keep in mind to attract more traffic to the site. SEO is one such way of generating traffic. It requires a serious effort and you have to face competition from other websites to earn a top ranking in search engines. Here is the list of SEO tools to attract more traffic and to beat the rivals.

Use right key word

Keywords is the backbone of SEO and plays an effective role in attracting more traffic. By using the right key word you are helping the visitors to pick the particular words about the content of your website, leading to more hits to your website.

Use Google’s keyword tool

Google keyword tools are one such way to use when picking the right key word. The tool will tell you the popularity of the keyword and about the contest for the keyword.

Include long tail keywords

Many feel long tail keywords are not helpful in attracting traffic, but the irony is that the words are its strength. To describe the long tail keyword, it is precise or longer than the normal phrase. To understand the term better use the right ‘best dental clinic’ or ‘Los Angles best dental clinic’ instead of’ best dental clinic.’ The specific keywords like one mentioned will bring more traffic.

Use backlink

The backlink plays an important role in generating more traffic to your site. Actually the backlink,linked to the other sites to direct the surfers to visit your website. The link helps you to attract more hits from the link and help in getting a higher ranking.

Update the content frequently

To generate more traffic to your site update the content of your site regularly. The updates help the visitors to keep coming again and again and the leading search engines also take the point seriously.

Look for advertisement

Advertisement is another way of generating traffic to your site, though it requires an investment. Most visitors avoid the advertisement as it is based on the ‘pay per click’ or PPC model. It allows you to pay when a visitor clicks thead and log on to your site.

Go for SEO training or hire an SEO company

By hiring an SEO company, you can generate more traffic to your site. They use the latest tools which are not used by others. There is another one method that is by getting trained on the SEO training. This will give an idea of the latest tools and how it helps you in attracting more visitors.

Use the social media platform

Now many people are using the social media platform to generate more traffic, because of the rise in the use of social media tools. Create a page on the Facebook for your site and ask your friends to like the page and bring more traffic to your site. You can also use the other social media platform such as Twitter, Instagram,Linkedin,Pininterest, and Google plus.

Make sure your site content in order

Ensure the content of your site is interlinked. This helps the search engines in giving the next page to the end and to the surfers. Remain optimistic and don’t jump the gun You may read about how many succeed in their life by keeping calm and silence. Don’t build expectations about more traffic to your site from the launch. Use the above given techniques and it may take time to attract traffic and make the visitors into clients. Also, keep a close watch on the analytics and make necessary changes. You require time and dedication for more visitors. There are no magic techniques to generate traffic to the site.

Blog commenting

Ask the visitor to make a comment on the blog on the site. By the comments more people will visit the site. The comments will keep coming and many will look into your profile.

Forum commenting

Forum commenting is also a way to generate more traffic. By starting a discussion on the blog you can get more hits. Make the content informative for the visitors to post their comments.

Make use of Q & A

Use the Q&A sites like yahoo and Quora to generate more traffic to your site. Give the right answer to the query posted by visitor you are assured of the visitor loyalty for a long time.


You Tube is second in the list of search engines on the web, by making a video on your site, you can generate more traffic on how to and by a short presentation.

Mobile SEO Rules

The time has come for the business people to rethink on their search engine optimization techniques. Much water has flown under the bridge, as the rules for the SEO changed across the world. You have to update the content regularly to maintain or improve the traffic. If the content is not updated, you stand to face losses in the business or even the business de-listed from the search engine due to not following the guidelines of Google. Online businesses are run with the traffic to sustain, making it a wonderful opportunity to expand the business. Follow the new mobile SEO rules to improve your business.

Make your website mobile-friendly

Now, more people are using smartphones to surf rather than using their systems. To address their concerns most website operators have adopted new ideas for mobile devices by developing their websites. The new changes in the website may lead to improve their SEO rankings . Though the investment is high, the returns will be more considering the new changes for mobile users a new experience that drives more traffic and a higher rank in the listings.

Link your website with a qualified backlink profile

Every year there is an increase in algorithm updates. Though it is not a new rule, associating with a qualified backlink profile is must for sites to that will lead to higher rankings in the Google search results. It is difficult to find a qualified backlink profile. The right backlink profile with fresh ideas and links will push your site’s rating to a higher level. Avoid directories and guest blogging for improving the rankings will backfire.

Make your website work fast

Many people are switching over to smartphones, it is important to increase the site speed. The speed is lead for the SEO. Google in its latest release laid emphasis on the site speed, since many users switched over to smartphones from systems. The rankings are now based on the site speed and to go high in the rankings the websites should focus on the speed aspect. The changes like image optimization and reduce the code helps the site to load quickly with a new experience. Start using Google’s PageSpeed insights for making your site to work faster.

Share the contents with social media sites

In the changing world, the use of social media sites like Facebook and Twitter is on the high. The debate on sharing the content among social media sites is a hot topic, sharing of content on social media provides the best returns for your site. While the content sharing has a little impact on the rankings, but there are chances for more exposure that boosts your SEO rankings.

Local SEO

The local search engine is suitable for small and medium businesses operating in a particular city or town. The listed business ranges from A to Z in the city or town. When a small business people go to the Local SEO agency, the site, chances of reaching the top in their area are high among the local internet users looking for any information related to their trade. While selecting the agency look for its country or region make sure it operates in your area, There is no use in enlisting the services of global SEO, since your business interests is concentrated in a region or town.

Global SEO

If you want to sell the product across the world, then global SEO is the best choice for promoting your trade. You can sell the products all over the world. When someone is looking for best dental doctor in his area, there is no use in giving the pages from the world. Global SEO is best for ecommerce business as you can operate from your home anywhere in the world.

Local SEO Vs Global SEO

Many people across the world use the search engine optimization (SEO) to promote their businesses. SEO has become popular over the years, because of its growth in the expansion of trade across barriers. SEO is a tool of techniques with the use of keywords, algorithms and appropriate content to increase the ranking of a website among local or global search engines. The higher the ranking it goes is the indication of traffic to the website.

Search Engine Optimization Secrets The Experts Don’t Want You To Have

Visitors are a measure of a site’s success. Websites that offer actual products for purchase require lots of visitors. If a website has good search engine rankings it will have more traffic and more preofits. SEO can lead you to better rankings. Read the following article to learn about optimizing your site.

To help to keep your website visitor’s interest, you need to make sure that your website’s content is set up to do that. This will allow you to get repeat customers. Focus on things that will boost your search engine rankings.

Implementing short but informative articles is more useful than having an overly long and complicated article that covers many topics. Longer pages are not as well weighted by search engines. Plus, a long article means that the specific info that the visitor was looking for will likely be buried somewhere in the long article and the visitor will quickly abandon it for another site.

A domain name should be memorable and linked directly to the products or services you are marketing. A memorable name is important, especially for people who find your content through social media sites.

Register a domain that is both related to your product and is easy to recall. If you utilize video clips or mass internet media like Youtube to advertise, remember that a memorable domain name will make a big difference when mentioned in clips.

You can make this happen by making a robots. txt file and incorporating it into your main directory. An automated search engine indexer will read such a file and ignore the files and directories listed there. This makes the indexing go faster.

Visitors need to visit and remain on your site in order for the PageRank algorithm to boost your ranking. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. There are a few ways to increase the visitors time spent. You can use discussion groups and forums to convince visitors to stay logged in to your site for a longer time.

To expand your customer base and bring more traffic to your site, use a product feed to boost your presence online. Include information about your products, such as descriptions or prices, on your feeds. Submit them to major search engines and shopping comparison sites. A feed reader can also help customers subscribe to a feed.

Search Engine

Market yourself as an expert in a field. It’s a very powerful marketing technique. Focus your products and services on a very specific segment of the market, then utilize search engine optimization so that those buyers will be able to find your site on the internet. It’s essential that, through it all, you are giving your clientele exactly what they want, instead of your best guess on their desires.

Avoid using Flash on any website you want to optimize for search engines. Using Flash will mean that you site takes longer to load and parts of it won’t get read by the search engine spiders and the text in Flash won’t make it into the index. To make it so that your site is found in search engine rankings, you will need to do the work needed for search engine bots to find your website.

You can get a little more SEO performance by taking your website into the blogging world. Start a blog of your own, and get involved with other blogs that cover related topics. Search engine spiders love unique and fresh content which includes easily followed navigation, and a blog offers all of that. The more backlinks you have to your site, the higher you’ll rank on the search engine results page.

Add a site directory if you want to get more visitors. A site map is an effective way to interlink your entire website. This arrangement, with the links positioned along the side, will increase the volume of traffic that flows through your site.

You need to have a list of all of your site content if you want the most out of search engine optimization. With a site map, you will make it easier for spiders to index your site. Extremely large sites may require more than just one site map. Each map should not exceed 100 links in size.

Rather than exchanging links, think about exchanging articles in your efforts to boost your rankings. By posting another website owner’s article and crediting them for the article, you will increase traffic to both sites. You will find that SEO of this type is more successful.

You can learn SEO on your own. There is a wide array of resources you can look to for help in learning the trade. There are several websites that can be helpful, as well as really excellent books on the topic.

Keep your focus to just one subject per page. It really is a mistake to try to cram in each of your services or products into just one posting. You will only confuse your customer and keep them from coming back. You have better success with having only one product focus per page.

On top of link exchanges, try out article exchanges as well for better rankings with the search engines. This article exchange involves posting an article by another site owner on your website and putting a link and credit. They will do the same thing with an article you’ve written. This works better than link exchanges and both websites get new content.

Search Engine

To make sure you have a page of your site that does well in search engines, keywords should be put in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. Including keywords that are important and relevant to the site can really improve rankings and traffic.

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. While the tag is important, excessive length is a bad thing. Limit the tag to a concise 30 words. You need to limit this page to under 100KB, so it can be read quickly by the search engine spiders.

Blog on your site so you can increase your ranks on a search engine. Then, more visitors will visit your website.

You must research your keywords before attempting to optimize your site. Focus on the keywords you need when creating your titles and site. Keyword research will allow you to understand what search terms people use to navigate in your particular categories. These popular keywords are the ones you want to concentrate your optimization efforts on.

Duplicate content will subject you to spam filters of the search engines. Watch out that you may be using content that is duplicated and not even know about it. Using the same description is easy, but could be flagged as spam.

You website needs to have a site map which contains all the main links and keywords for your website. Site maps allow easy navigation through your site, letting users get where they’re going in one or two clicks. Search engines use site maps to rank websites in the search results, due to the fact that they make a website more usable, and that is an important factor in their ranking systems.

Always register your website with Google, Yahoo and other search engines that are popular. It is often thought that this happens automatically. Check back every once in a while to be sure you can still find your site. Your website may not come up as the most popular page but if it isn’t coming up at all then it has no chance to rise.

Publish fresh content to your site as much as you can. Stick to a weekly goal that you can keep up with. The more content you pump out, the more often search engines will index your site. If your website is constantly being updated with new information, you will find it will result in a higher rank.

It is worth your time to see if you could add podcasts to your marketing mix. A podcast consists of informational content delivered in audio or video form, sometimes live, and they always should contain relevant information based on the topic of your show. Taking advantage of the growing popularity of podcasts is as easy as grabbing a webcam or other video or audio recorder. You can then submit your podcasts to major search engines with descriptions of your content.

Adwords is a great tool for you to use. When you try to do search engine optimization yourself, it may not yield the increase in rankings you were hoping for. It’s the job of these advertisers to increase the hits you get. Try using advertising products from big names online like Google to greatly boost your site.

Your website might be great, but it surely isn’t perfect. Once this is something you accept and you can see if your design is flawed in any way, you can make things improved and do well with business. Always work on site improvements so that you can bring more targeted visitors to your site.

Placing some captions on a website will really help to get it optimized. Use articles, photos and other content to add keywords to. This will bring you more traffic.

When a website includes image links, the best practice for optimizing search engine ranking is ensuring that every image includes a descriptive “alt” tag. If the image display is disabled, these tags replace the images. Search engines will also read these tags, and use them when determining your site’s ranking, so make sure to put in some keywords.

Don’t make the mistake of trying to learn every SEO technique out there. It is impossible to become the best at every technique, so be sure to focus on one that will yield the best results for your business.

Make sure the first few sentences of the first paragraph on your site can double as an HTML meta description tag. Some engines use these words to tag the content of your page. If you don’t use good content in these places, your SEO efforts can suffer.

Current Events

You should not have webpages consisting solely of links on your website. Instead, incorporate the links into your page content, so there is a blending of both links and pertinent material for your readers. Link pages typically do not compel a reader, and the search engines don’t view them in a favorable light either. It is extremely important to have your content relevant to your text, as this is something search engines look for.

Talk about current events and their relation to the products you are selling. This brings in visitors that might not even have been looking for your type of services. Use current events and relate them to your product or service for best results.

Do not ever publish any article more than once on your website. This may be viewed as an attempt to fool the search engines, and it can get your pages downgraded. Also your Page Rank can suffer if you have two separate pages for the exact same content, as this dilutes the count of the incoming links.

Make sure to write for human readers when doing your search engine optimization. You need to include the keywords in your website text for the search engine bots to pick up. However, these bots don’t buy anything. The site should be easy to read. Should it not be, you are bound to fail.

Ask your old host if they will forward the page to the new domain. This ensures that a user with a prior bookmark can still find you. You may use redirects on the old domain, which can automatically send them from the old website to the new website.

Consider using the services of a company that specializes in search engine optimization. SEO involves optimizing your site so that it will appear higher in the search results. It’s possible to find some good deals on these types of service on the Internet.

You need to use Google Analytics. This can help you improve your site. For instance, this tool permits you to see which keywords are utilized the most frequently to get people to your site. Then, you can focus more on these keywords.

A website needs visitors to be successful. If you have merchandise for sale, you need visitors to make purchases. The higher a site’s ranking, the larger its traffic volume. Utilizing SEO can help bring visitors to the site. Make use of SEO by using the above tips.

You might forget why you want high rankings when you optimize your site. Your fundamental goal should be to retain customers as well as attract new ones. Only great content will ensure that people not only visit, but come back. Having great content on your website also happens to be one of the best search engine optimization techniques. Make sure you update your content.

All about SEO

Excellent Ideas For Enhancing Your Efforts In Blog Posting

TIP! Always be available to your readers. Ensure that they can reach you in many different ways, such as through comments or social media.

As more and more people become comfortable with online communication, many are finding that blogs are not hard to create. It seems like just about everyone owns a blog. However, there are many factors to consider when you start running a blog, ones that will contribute to your success or failure. Apply what you’ve learned by reading this article to create a unique, successful blog.

TIP! You should add to your blog as often as possible. Many new to blogging make the mistake of starting up a blog and then failing to update it enough.

Update as frequently as possible to keep your readers happy. Try to make this a habit for both you and your readers. By forming this connection between you and your followers, they are able to count on you being present. When you start feeling like you want to give up, keep in mind that your readers will be very disappointed.

TIP! Add interest to your posts with images. Pictures can show a lot more than words can say sometimes.

Do not overuse Adsense ads, plug-ins, images or keywords. If you do, your blog could be negatively identified by all search engines, and your efforts would be wasted. Make sure to write naturally in a way you would want to read.

TIP! Include lists in your blog where appropriate. Whether your focus is whipping up a new dish or assembling a model plane, lists can help you get your point across more effectively.

When you set up your blog, it may be wise to buy a domain name instead of utilizing a free site. It is an inexpensive venture, and will help to provide a professional appearance. This will allow users to find you more easily, and it will also help when it comes to search engine optimization.

TIP! Make all the necessary social media links available, through which your readers can follow you. Linking your site to popular sites like Twitter, Facebook, and LinkedIn, among others, will make a big difference in the success of your blog.

Your blog will benefit greatly if you can convince well-known bloggers to make guest posts for you. This is a great way to increase the quality of your own blog and generate excellent content. You’ll also get more traffic if they tell their own readers about it. Utilizing the services of different guest bloggers helps give your blog a sense of community and diversity.

TIP! Patience is definitely key as you begin to grow your blog. It takes a while, even years, to build to great success as people find your blog.

Use pictures in your blog posts. Are you familiar with the saying that an image is worth thousands of words? This definitely holds true when it comes to running a blog. Images can communicate a lot more than simply words. This is why you should include images as often as possible.

TIP! When blogging, remember to write each post informally. A blog should be fun and social.

When you receive feedback on your posts, read it and reply but do not allow it to affect your emotions. Regardless of the topic, someone is always going to have something critical to say. If constructive criticism is posted, consider using it to make your blog better. Although it may seem counter-intuitive, you should politely respond to flames and trolls, as well, but don’t dwell on them. By responding politely, your readers will see your maturity and will continue reading.

TIP! You must maintain a regular posting schedule to make your site remain credible. Staying consistent will ensure that return readers will be pleased by what they find, and it’s less likely that they’ll turn to other blogs.

Keep up with the nuts and bolts of your blog. This means doing all the boring maintenance chores that needs to be done, as well as updating parts of your design from time to time. Your readers will enjoy the changes and you won’t lose visitors to a broken website.

TIP! If you post lengthier pieces, you should break them up through the use of subheadings. This will give you a wider viewership and make your blog easier to read and digest.

As was mentioned earlier, blogging seems much easier than it actually is. Most people have facts or opinions they want to communicate to the world. The specific details are your choice. The advice from the article you just read will help you create the blog that you have had in mind.

Seo and blogging

SEO for WordPress

SEO for Wordpress

Chapter 1 – Advanced Keyword Research

What are keywords? Keywords are words or phrases that people type into Google to find your business. In this chapter, I’m going to show you how to easily discover profitable keywords for your website.

The easiest way to find keywords for your website is by typing your main keyword into Google, Yahoo, and Bing. The search engines will show you related keyword phrases based on user search habits.

I’m going to use the keyword “dog training” for this example. In the image below, you’ll see that Google has provided some excellent keywords that I need to write down.”

“Another way to find keywords for your website will require keyword tools. I’ll show you three different tools in this chapter sorted by easiest to use to hardest to use.

Keywordini – https://serps.com/tools/keywords

Keywordini a fast and free keyword research and suggestion tool. The free version is limited to 2,000 results, but still includes search volume and “cost per click” data (CPC). CPC data shows you how much advertises are paying to advertise on Google for a certain keyword.

“If advertisers are willing to pay a lot of money ”

“for a keyword, then it’s a profitable keyword for them. Advertisers bid on keywords, so the market sets the price. You can use this information to determine which keywords might be the most profitable for your website.

Below you’ll see what some of the results look like.

Ubersuggest – http://ubersuggest.org

With ubersuggest, you can instantly get thousands of keyword ideas from real user queries! Use the keywords to get ideas for your blog posts, or use the keywords for your website’s homepage.

Ubersuggest takes your base keyword, adds a letter or a digit in front of it, and extracts suggestions for it. Ubersuggest extracts these suggestions from search engines and video websites like YouTube.

Just enter your main keyword phrase and click the “suggest” button. Below you’ll see what some of the results look like.

Google Keyword Tool – https://adwords.google.com/KeywordPlanner

Most people show you this keyword tool first, but I’m showing this tool last. Why? Recently Google made a change to this tool. You now have to setup an adwords account with Google to access their keyword tool which requires your credit card information.

A lot of people are annoyed with this change, but Google’s keyword tool has always been for adwords advertisers. Google doesn’t make any money if you’re ranking on the first page for FREE; they want you to pay money to get on the first page. People forget that Google makes money through advertisements, so why would they want to help you rank on the first page for free?

If you’ve used Google Adwords advertising in the past, then you’ll have access to this tool. If you never used Google Adwords before, then there’s a 90% chance that they’re going to ask you for a credit card. Google may change this later, so you can always check to be sure; but as of right now, that’s the current situation.

If you decide to use this tool, you’ll be able to search for keyword ideas, get historical statistics, and see how a list of keywords might perform well for your website. To find the keywool tool, login into your adwords account and click the tab that says “Tools” at the top. You’ll see “keyword planner” in the dropdown menu and that’s where you need to click.

If you “don’t use the targeting feature, Google will show you the search volume from all over the world. This could be misleading because you might think 100,000/month are searching for your local business, but in reality it might only be 1,000 people.

The “keyword filters” option will allow you to search for keywords based on monthly search volume. For example, you can set a filter that will only display keywords that have at least 2,000 searches per month. This will filter out all the keywords that have low monthly searches.

So enter your main keyword, set up targeting and filtering (optional), then click the button that says “get ideas.”

On the next page click the on the tab that says “keyword ideas.” You’ll see

stats for your main keyword and a long list of additional keywords below it.

The list of additional keywords you’ll see are sorted by relevancy. If you want your website to be as relevant as possible, then copy down the keywords in the order they’re presented to you.

You can also rearrange the keywords based on monthly search volume, competition, or suggested bid. The competition tab is for advertisers. ”

“High“competition means that a lot of advertising are bidding to advertise on said keyword. High competition is actually a good sign because that means it’s a profitable keyword to advertise on.

The “suggested bid” column will give you an idea of how much advertisers are paying to advertise on Google for the keyword. The dollar amount you see is only a suggestion and it’s usually a lot higher. Advertisers will pay more than the suggestion to get better placement on Google’s search engine. You can use that information to decide which keywords will be profitable for your website.

You can write down the keywords you like on a sheet of paper, or just click the “download” option. Google will give you 800 keyword ideas for each keyword you search for. You can download those keywords into an excel csv file and sort through them in excel if it’s easier for you. (SEO for WordPress)

Tips When Choosing Keywords

Choose long tail keywords to rank faster on Google. A long tail keyword phrase has at least 3 words in the phrase i.e. “dog training classes.”

You also want to also choose “buyer keywords.” A buyer keyword phrase would be something like “dog training[…]”

“Make sure that you look at the trends when using the Keyword Planner Tool. You want to choose keywords that have a stable trend or that are trending upwards. Do not choose keywords that appear to be on a downward trend. Move your mouse over the chart image next to the keyword to view the search trends.

Now you know how to easily find profitable keywords for your business! To keep it simple, put together a list of 10 keywords that you want to rank for and focus on those keywords only.

Summary & Action Plan

Type your main keyword into Google, Yahoo, and Bing and look at the related search terms.

Keyword tools to use:

https://adwords.google.com/KeywordPlanner (may require registration)

Put together a list of 10 keyword phrases that you want to rank for, and that’s it! In the next chapter, I’ll show you how to analyze your list of keywords to see how competitive they are.

Chapter 2 – Keyword Analysis

In this chapter, I’m going to show you how to easily analyze your keyword list. You’ll want to analyze your keyword list for a few reasons:

See what Google is ranking for the keyword (videos, listings, etc.)
Check for fortune 500 companies
Check for small business owners
Look for a lot of Google paid advertisements

To get started, just enter one of your keywords directly into Google. Your “buying keywords” are the most important, so I suggest that you start with those first. As an example, I’m going to inset the keyword “dog training courses” into Google. Anyone searching for this keyword phrase is obviously looking to purchase a course, so it’s a perfect keyword.

After you click the “search” button, usually the first few results you see are paid advertisements, and you’ll see an orange icon that says “Ad.” If you don’t see any advertisements then that’s not a good sign. Fortunately, there are plenty of advertisements for this keyword (as seen below), so we’ll continue.The organic search results are sorted by relevance and are based on Google’s algorithm.

The first thing you want to look for are fortune 500 companies and huge franchises. If you see a lot of well known franchises in the organic search results, then you might want to move on to another keyword on your list. But for this example, I only see two franchises; PetSmart and Petco. PetSmart has position #1, and Petco has position #6.

As I look through the organic listings, the rest of the search results look like small business owners. I usually click on all the websites to size up the competition. You can tell a lot about a company by the way their website looks.

If your competition has a homemade looking website, then chances are they made it themselves. If they made the website themselves, then they’re probably doing their own SEO too. What makes them so different from you? Nothing! You can bump them right off the first page.

I don’t see any YouTube videos for this keyword which is interesting. I had to go all the way to page 5 to find a YouTube video in the organic search. So Google will actually rank a YouTube video for this keyword, but the video I found on page 5 wasn’t optimized correctly.

I also noticed that the websites listed were located all over the country. A lot of people will be looking for something local which is why Google prompts you to use the keyword “dog training courses near me” or “dog training courses online.

That’s important feedback from Google. If you offer a local dog training course, then you should adjust your keyword to “dog training courses + your city.

If you offer an online dog training course, then you can adjust your keyword to “dog training courses online.” The adjusted keyword may have a lower search volume, but it doesn’t matter. When someone lands on your website, they’re more likely to buy from you because you’re offering exactly what they’re looking for.

I think the keyword “dog training courses” is easy to rank for, so I’d add it to my list! Now just repeat this step for each keyword phrase that you want to rank for. You must analyze your competition first to make sure you’re not trying to rank for an almost impossible keyword phrase.

If every single search result on the first page is a fortune 500 company, then you might want to choose another keyword from your list.

Tools To Make It Easy

I realize that my process to analyze keywords might be complicated to some people. I have a solution for you to make the keyword analysis process easier.

You can use a free SEO Toolbar available at: http://www.seomoz.org/seo-toolbar.

I never use this toolbar because I don’t like to over analyze my competition. But if you want to really dissect your competition, then I suggest that you use the MOZ toolbar. The Moz toolbar is currently free to download.

Once you install the MOZ toolbar, you can scan through Google’s search results and this tool will analyze the pages for you at a glance. You can watch the video on their download page for more information.

You can also use a keyword analysis tool called “Market Samurai” if you feel like going into SEO ninja mode. They have a video on their website too showing you how the tool works here: http://www.marketsamurai.com

“I personally don’t like keyword analysis tools because they don’t make sense to me. For example, some keywords will produce results from Yelp, Yellow Pages, YouTube videos, Facebook pages, and Amazon product pages.

When a keyword analysis tool sees these results, they’ll tell you that it’s an impossible keyword to rank for because they’ll think you’re trying to compete with those domain names. The tool doesn’t understand that anybody can create accounts at all those sites (i.e. YouTube) and just rank the individual page.

I don’t want to overwhelm you because after all, this book is called “SEO for WordPress.” But trust me, once you learn how to do SEO for WordPress, you’ll realize that the same rules apply to Amazon, YouTube, Google Maps, Google Images, Tumblr, Pinterest, Yellow Pages, Yelp, Facebook Pages, and everything else.

For example, if you type into Google “SEO Workshop Los Angeles” you’ll notice that my press release article on Yahoo Finance is on the first page. That link has been on the first page for the past 11 months. Search engine optimization is easy, you’ll see.

Summary & Action Plan

Manually type your keyword into Google. If you see a lot of fortune 500 companies on the first page for a keyword, then you know that it will be a difficult keyword to rank for. Just because a keyword is difficult doesn’t mean it’s impossible. It might take you six months to rank for that specific keyword, so just set realistic expectations.

If you notice a lot of small business owners on the first page for a particular keyword, then you can compete! A lot of small business owners don’t hire SEO companies, so there’s a good chance that they’re on the first page by accident. It’s also important to note that a lot of SEO companies aren’t that good at SEO. Just follow my advice and you’ll bump them off the first page.

If you notice a lot of Google advertisements for a keyword, then that’s a good sign. As I mentioned earlier, advertisers will only advertise on a keyword that’s making them a profit. The more advertisements you see for a keyword, the better!

Keyword analysis tool: http://www.seomoz.org/seo-toolbar

Keyword analysis tool: http://www.marketsamurai.com

Update your keyword list based your research.

In the next chapter, I’ll show you how to set up your web hosting and domain names to rank higher on Google, Yahoo, and Bing!

Chapter 3 – SEO & Web Hosting

In this chapter, I’m going to show you how to choose a domain name and web hosting that will improve your SEO.

Domain Names

When choosing a domain name, try to choose a domain that includes your keyword phrase. For example, let’s say I own a dog training company and decided to call my company “Mauresmo’s Pooch Center.” People love to name their businesses after themselves, but you need to be smart when choosing your domain name.

Let me ask you a question. Which domain name do you think would be better for my dog training company?

Obviously the second domain name is way better, but most newbies will choose the first one. Your domain name doesn’t have to match your business name exactly. You should build your website on a domain name that includes at least one of your keywords because you’ll rank higher on Google, Yahoo, and Bing.

In my example, I would buy both domain names, but I would build my website on MauresmosDogTraining.com. When the website is finished, I’d set up a redirect so that Mauresmos.com forwards to MauresmosDogTraining.com.

“That would be the best way to setup my domain names. Why? Because my website’s content will on the keyword optimized domain name which will rank higher on the search engines. But since I setup the redirect, I can add the simpler domain name, Mauresmos.com, on my business cards and other marketing material.

When you register your domain name, register it for at least 2 years. If you have the budget to register your domain for 5 or 10 years, then do it.

The longer your domain name is registered, the more trusted you’ll seem to search engines.

Most people register a domain name for a year, build a website to try to make money, and then abandon the website within a few months. A lot of spammers also register domain names for only a year because they’re only going to spam the website and it’s going to get blacklisted anyways.

Only a real company will register a domain name for a few years because they plan on growing their business. So if you’re a real company, prove it. Register new domain names for at least two years.

Fast WordPress Web Hosting

Some web hosting companies has special hosting designed specifically for WordPress. For example, if you go to GoDaddy’s website, you’ll notice that they have “Managed WordPress Hosting.

Managed WordPress hosting is faster than normal web hosting for a lot of reasons. Managed WordPress hosting has certain limitations ( 1 – 5 websites per hosting account) and restrict certain WordPress plugins that are known to cause problems with WordPress. The restrictions create an ideal hosting environment which allows your website to move really fast. Most people have basic shared hosting accounts. The basic shared hosting plan offers unlimited websites and unlimited everything else, so it seems like a good deal.  But if you’re sharing an hosting account with someone that builds 100 websites and installs 500 broken plugins, then that can affect your website’s performance.

Managed WordPress hosting limits the amount of websites that you can build, and limits the amount of traffic you can receive. The limitations are more than reasonable for the average business owner, and anyone planning to do something shady won’t even bother with managed WordPress Hosting. Perfect!

All your files are automatically cached with managed hosting, so your website loads very fast. There’s no need to install complicated cache plugins that never work or break your website. I personally think managed WordPress hosting is the way to go if you want a simple, fast, and secure hosting solution.

Everyone knows that a slow website is bad for SEO because it’s a poor user experience. So based on my experience, managed WordPress hosting fixes 90% of the speed issues right away.

SEO is challenging enough without the added stress of trying to figure out how to speed up your sluggish website. It doesn’t matter how good your SEO is or even if you’re on the first page of Google. If your website is slow, people will leave your website before they get a chance to look at your products and services.

SSL Certificates

SSL stands for Secure Sockets Layer. An SSL certificate ensures that all data passed between the web server and browsers remain private. You’ll know if a website is secure because the domain name will start with https://.

Websites that process credit card information are required to have an SSL certificate. What if you don’t process credit cards? Do you still need an SSL certificate? If you have a contact form on your website, then you’re still collecting personal information (name, email address, phone number, address, etc.) A lot people won’t enter their personal information on an unsecure website.

SSL certificates will help you rank higher within the search engines because it’s a user friendly experience. Secured websites are considered safe which protects the user.

Most people don’t know this, but if you try to advertise on Google and your website isn’t secure; they may reject your website. Unsecure websites that ask users to enter personal information are considered phishing websites to Google.

A phishing website (sometimes called a “spoofed” site) tries to steal your account password or other confidential information by tricking you into believing you’re on a legitimate website. You don’t want search engines to think you’re a phishing website.

If you want to advertise on Google and your landing page asks for a name and email address; you’re going to need an SSL certificate. Google will also require that you have a “privacy policy” and “terms & conditions” page explaining how you plan to use the information you’re collecting.

Even if you never plan to advertise on Google, this is very important feedback from Google. Google is essentially telling you how they differentiate a real company from a fly-by-night business.

Go to any dating website or social network like Twitter, Facebook, or Instagram and you’ll see a disclaimer before you sign up with your email address. The disclaimer usually says something like “By signing up, you agree to our terms and conditions, privacy policy, and cookie use” and the page will be secured with an SSL certificate.

Chapter 4 – WordPress Setup & SEO Plugins

How To Optimize Your WordPress Settings

Log into your WordPress dashboard and navigate down to the “settings” tab. Within the settings tab, you’ll see an option for “General” settings. Click on that option and you’ll see a section asking you for your “site title” and your “tagline.”

Enter your main keyword phrase into the “site title” section. In the “tagline” section enter your main keyword first followed by a short description of your website. For the site title, keep the text under 60 characters. For the “tagline” keep the character count under 160 characters. You can use a website like http://www.charactercountonline.com to count the characters.

I’m going to show you which plugins to install to set your website’s “site title” and description; but sometimes Google will extract your site title and description from this general settings area. So just in-case, it’s important to set up these general settings with your keywords as a backup.

By default, the general setting area usually says something like “Just another WordPress Blog” for the site title. If you don’t change the general settings, Google might index your website in Google using the phrase “just another WordPress blog.” This happens to a lot of my clients.

Some of my clients websites get indexed in Google using a title and description that they don’t recognize. After I log into their website, the problemlem is with their general settings

The next settings that you’ll want to check is your permalinks. You’ll find the “permalinks” option under the settings tab as well. Just click on “settings” and click on the word “permalink. Select the checkbox next to the option that says “Post name.” This is the best permalink structure to for SEO. The default permalink structure doesn’t give search engines information about your blog posts. The “post name” structure will create permalinks that have the same title as your blog posts and articles

WordPress Plugins To Install

Install the WordPress plugins below to improve your on-page SEO:

  • Add Meta Tags
  • All In One SEO Pack
  • CommentLuv
  • Google XML Sitemaps
  • Related Posts Thumbnails
  • Shareaholic
  • SSL Insecure Content Fixer (*if you have an SSL certificate installed)
  • WP Force SSL (*if you have an SSL certificate installed)
  • WP Sitemap Page
  • WP SmushTo install these plugins, navigate down the plugins tab, click “Add New”, search for the recommended plugins, click install, then activate!

Install all the plugins and I’ll show you how to set them up right now. The first plugin we’ll setup is “Add Meta Tags.”

Add Meta Tags

Navigate back over to the settings tab so we can set up these plugins. Under the “settings” tab, click the link that says “Metadata” which is the Meta Tags plugin.

Next, you’ll be taken to a page that’ll ask you for the following information:

Front Page Description

Front Page Keywords

Global Keywords

For your front page description, make sure that you enter your most important keyword phrase first! Search engines give your first keyword phrase more priority than any other keywords within your site description. Next, you’ll want to use your keyword at least one more time in the site description.

For your front page and global keywords, use the same technique! Add your most important keyword phrase first, and then add your other keywords after. Keep in mind that spammers have abused the “front page keyword” tag, so it doesn’t hold as much weight as it used too. So don’t waste your time stuffing 100 keywords in this section; instead just use the ten keywords from your list that you put together earlier.

Leave the “site-wide META tags” option empty. The plugin will handle this feature automatically. Now scroll down and you’ll see a few “boxes” that you can click. Make sure that you check the boxes for the following settings if they’re not set already:

Dublin Core Metadata
Schema.org Metadata
Extra SEO Options

“Before you click the “save changes” button, you’ll also have the option to click the box next to the section that says “donations.” By checking that box, the message from the author at the top of the screen goes away.

Click “save changes.” You’re done with this plugin.

All in One SEO Pack

This plugin is very similar to the Meta Tags plugin. On the top left of your WordPress dashboard, click the All in One SEO tab to adjust the general settings. For this plugin, you’ll need to enter information for:

Home Title: Enter your most important keyword phrase.

Home Description: Use the same description as the Meta Tags plugin.

Home Keywords: Use the same keywords as the Meta Tags plugin.

If you scroll down the page, you’ll see additional options, but you can leave most of those settings the way they are. There are a few updated settings on this plugin that’ll make life easier.

For example, you’ll notice that this plugin has a “Webmaster Verification” area where you can enter your verification code for Google Webmaster Tools, Bing Webmaster Center, and Pinterest Site Verification.

The Google Webmasters Tool will give you detailed information about your website’s performance. Before the Google Webmasters Tool can give you information about your website, they’ll give you a verification code to enter on your website to verify your ownership. The All in One SEO plugin gives you a specific area to enter the verification code instead of searching through your website’s HTML code to find the correct spot.

The All in One SEO plugin also has an area for you to enter your “Google Plus” profile information, and your Google Analytics ID. Once again, this will make life easier for you so you don’t have to manually enter HTML code on your website.

Scroll all the way down and click the “Update Options” button to save your settings.

Next I want you to go back to the “settings” tab on your WordPress dashboard. I mentioned this earlier, but I want to revisit this section.

Click on the “General” option, and in the “Site Title” section, enter the same keyword phrase that you used for the “site title” on the All In One SEO plugin. For the “Tagline” section, enter the same paragraph you entered in the “home description section of the All in One SEO plugin.

As I mentioned earlier, this will be your backup just in-case Google decides to ignore your All In One SEO plugin settings and look somewhere else for your site title and description. Google does this all the time. Sometimes Google will even change your site title in their search results because they think their version is better.

So keep your site title, homepage description, and keywords exactly the same in the general settings area, All in One SEO settings, and Add Meta Tags settings. This will ensure that no matter where Google goes to extract information about your website; it will be the same every time.


Under the settings tab, click the “CommentLuv” link and make sure that the plugin is enabled. You don’t really have to change anything else with this plugin. Just scroll down and click the “save settings” button.

When someone leaves a comment on your blog and enters in their website’s URL; this plugin will display a backlink to that person’s website showing the title to their latest article. That’s why it’s called “CommentLuv” because you’re showing “LUV” to your commentators by promoting their blog articles too.

To use this plugin for SEO, reply to all your commentators from the article page and not from your WordPress dashboard. If you reply to comments from your WordPress dashboard, then you won’t be able to take advantage of “CommentLuv.” But when you reply to your comments from the article page, you’ll get to use the CommentLuv feature too.

You can actually choose which blog post to display under your comments. You’ll have the option to choose from 10 of your most recent blog posts. That’s perfect because you can promote a different article for each “reply” that you leave on your blog. This is good for two reasons:

You’re linking to other articles within your website. (Deep linking)
If people click on your links, they’ll stay on your website longer.

If you can get people to stay on your website longer, Google will rank your website higher.

Google wants to provide their users with quality content, and they’ll assume your website is good if people click around to read more articles.

Some people prefer to include multiple links to other articles within the body text. I don’t recommend this for a few reasons:

People get annoyed when their reading an article full of links that link to other articles. (Bad user experience.)
You’ll overwhelm your readers if you link them to a new article before they’re finished reading the current article. (Bad user experience.)
Most bloggers unwittingly set their links to open in the same window. (bad user experience)

If you want to link to other articles within your body text, then only add one link per 100 words. Just don’t go overboard and make sure that your links open in a new tab.

Google XML Sitemaps

Under the settings tab, look for the link that says “XML-Sitemap.” This will probably be the last item within your settings tab. Click the link to go to your Google XML Sitemap settings.

The only thing you need to do with this plugin is click the link that says “Build sitemap” or “Build my first sitemap.”

This plugin will automatically build a sitemap for you. An xml sitemap will help search engines find all the pages on your website and index them to Google.

Related Posts Thumbnails

This plugin uses the same concept as CommentLuv. At the end of your article, the Related Posts Thumbnails plugin will display 3 related posts with a small thumbnail from the featured image of the articles.

This plugin is designed to keep people on your website and reading more articles. If you set up unique categories and tags for each article, then you’ll need to set this plugin to “random.

The random settings will display related posts randomly. If you set this plugin to only show related posts based on categories or tags, then this plugin might only show one related post or nothing at all depending on how you “tag” and categorize your articles. (SEO for WordPress


This is a social sharing plugin that allows people to share your website articles on Twitter, Facebook, Tumblr, Pinterest, and other social media websites. You don’t have to use this specific plugin, but you need to make sure that you have some type of social sharing buttons on your website.

Google will notice if your website is being shared through social networks. If people share your website with friends through social networks, then your website will seem important to Google and you’ll rank higher.

I personally like Shareaholic because I think it looks cool. After you install this plugin, just make sure that you activate it, and the default setting will work just fine.

SSL Insecure Content Fixer & WP Force SSL

You only need to activate these plugins for them to work. These plugins will make sure that your website is directing your visitors to the secure pages (https://).

WP Sitemap Page

An HTML sitemap allows site visitors to easily navigate your website. It’s a bulleted outline text version of the site navigation. The anchor text displayed in the outline is linked to the page it references.

Site visitors can go to the sitemap page to locate a topic they are unable to find by searching the site or navigating through the site menus. Using the sitemap, search engines become aware of every page on the site, including any URLs that are not discovered through the normal crawling process used by the search engine.

Sitemaps are helpful if a website has dynamic content, is new and doesn’t have many links to it, or contains a lot of archived content that is not well-linked.”

After you activate this plugin, create a page on your website, name the page “Sitemap”, and paste this shortcode on the page: [wp_sitemap_page]

Next, publish the page and link to the page on the footer of your homepage.

WP Smush

If you have a website with a lot of images or large images, they can slow down your website. WP Smush is a plugin that compresses your images as you upload them. If you’re installing the plugin for the first time, you can use it to compress images that you’ve already uploaded to your website.

To find WP Smush, click on the “media” tab on your dashboard, and then click on the “WP Smush” link. You’ll see an option to “bulk smush” all your current uploaded images. After your images are compressed, this plugin will show you how much your images were reduced.

Summary & Action Plan

Install the WordPress plugins below:
Add Meta Tags
All In One SEO Pack
Google XML Sitemaps
Related Posts Thumbnails
SSL Insecure Content Fixer (*if you have an SSL certificate)
WP Force SSL (*if you have an SSL certificate)
WP Sitemap Page
WP Smush

Chapter 5 – WordPress Optimization: Homepage

In this short chapter, I’m going to show you how to optimize your homepage for SEO. When you setup your homepage, you want to make sure that your exact keyword is placed in your:
Title tag
Description tag
H1 tag
H2 tag
H3 tag

You already setup your title tag and description tag using the “All In One SEO” plugin. In this chapter, I’m going to show you how to set up the H1, H2, and H3 tags on your homepage.

The first thing you need to understand in the proper structure for SEO. Your homepage should have only one H1 tag, one H2 tag, and the rest of the tags can be H3 – H6. So here’s the setup:

H1 tag = heading of page (one per page)
H2 tag = subheading of page (one per page)
H3 – H6 tags = subsections (multiple per page)

These tags are very important for SEO, but most web designers completely ignore these tags. Most WordPress themes have multiple H1 and H2 tags on the homepage. A lot of web designers use H1 and H2 tags to make the font bigger on certain areas of your homepage, but that’s a problem.

If you have ten H1 tags on your homepage, then you’re communicating to search engines that your homepage is focused on ten different things. If you just look at your homepage, there’s no way to know where your tags are (H1 – H6).

You can scan your website using the tools below to reverse engineer your website. After you scan your website, these tools will show you which phrases on your homepage are your H1, H2, and H3 tags. Find the corresponding phrases on your homepage to identify your tags.

Here’s the tools that you can use:

http://seositecheckup.com (may have to sign up for free)
https://www.site-analyzer.com (maybe have to sign up for free)
After you scan your website, you’ll probably notice that you have multiple H1 and H2 tags on your homepage. If you’re capable, change the unnecessary H1 & H2 tags into H3 & H4 tags. If you don’t know how to make the changes yourself, don’t panic! You can hire someone from Upwork.com or Fiverr.com to make the changes for you for less than $30 USD.

After you make the changes, make sure that you add your keyword to your H1 tag and your H2 tag. Also, it’s important that you don’t update your WordPress theme after you make the changes. If you update your theme, you’ll reset all the tags on your homepage and you’ll have ten H1 tags again.

When setting up the tags on your homepage, it’s important that you don’t skip any tags either. For example, if you’re going to have an H5 tag on your page, then you’ll need to have an H1-H4 tag on your page too that leads up to the H5. This may sound confusing, but it’s not. All you have to remember is this:

H1 tag = heading of page (one per page)
H2 tag = subheading (one per page)
H3 – H6 tags = subsections (multiple per page is okay)
Don’t skip any tags. Set your tags in order.

Word Count

Depending on your website’s theme, you may or may not be able to add a lot of text to your homepage. If you’re able to add a lot of text to your homepage, then add 2,000 words or more describing your product or services. Search engines love content, so the more content you have, the better.

Optimized Content

As you’re writing content on your homepage, you should use your exact keyword within the first few sentences. You should also bold, italicize, or underline your exact keyword within the first few sentences.

You don’t want to stuff your homepage with keywords because it will look like spam. To be safe, use your exact keyword only 2-4 times on your homepage, then use the related keywords from your keyword lists.

Your exact keyword should be found in your “anchor text” too. Anchor text is a word or phrase that’s a clickable hyperlink. Simply highlight your keyword, select the “insert link” option on the toolbar, then enter the URL to your homepage. Now your keyword is a clickable link the redirects users to your homepage.

Link To Your Blog & Sitemaps on Your Homepage

Most people have blogs on their website, but a lot of people don’t link to the blog on the homepage. You need to make sure that you add your blog to your menu bar so search engines and users can find it easily.

Your blog page is usually updated more than any other page on your website. Search engines are always looking for new updated content which is why blogs rank higher in the search results. Your blog is one of your most important pages, so make sure it’s easy to find.

You also need to link to your XML Sitemap and your HTML Sitemap on your homepage. Why? The XML Sitemap tells the search engine about the pages on your site, their relative importance to each other, and how often they’re updated.

HTML sitemaps are designed for the user to help them find content on the page, and don’t need to include each and every subpage. This helps visitors and search engine bots find all pages on the site.

As you can see, both sitemap pages are important so it’s important that you link to those pages on your homepage. You can link to your sitemaps in a footer widget so it’s not intrusive.

You should have already setup and installed the Google XML sitemap plugin, and the WP sitemap plugin. All you have to do is link to both of those sitemap pages.

Summary & Action Plan

Add one H1 tag to your homepage (include main keyword)
Add one H2 tag to your homepage (include main keyword)
Hire help with tags if needed (upwork.com, fiverr.com)
Add 2000+ words to homepage if your theme allows for it
Use your exact keyword within the first few sentences
Bold, underline, or italicize your main keywords
Use your exact keyword as anchor text on your homepage
Use your exact keyword only 2-4 times on your homepage
Link to your blog on your homepage
Link to your XML sitemap on your homepage / Link to your HTML sitemap on your homepage

Chapter 6 – WordPress Optimization: Pages & Blog Posts

Writing search engine optimized articles for your website is a lot easier than you think. Some people spend hours trying to pick the best titles for their articles, and that’s a complete waste of time.

The best titles for your articles are within your keyword list that you saved earlier. If 12,000 people per month are searching for the keyword phrase “buy graphic design art”, then you should use that exact keyword phrase as the title of your article for three reasons:

WordPress uses your title as an H1 tag. Search engines look at your H1 tag to determine what your entire article is about.
You’ll increase your chances of showing up on page #1 of Google when your H1 tag matches a search query. People are also more inclined to click on an article from Google search when it’s an exact match their search query.


After you enter a title for your page/blog, your permalink should automatically populate below the title. You’ll notice that your permalink is an exact match to your title. If you delete your title and type a new one, then the permalink might not match your title.

If your permalink doesn’t match the title of your article, just click the “edit” button next to your permalink. Edit the permalink to make sure that it matches your title exactly. (See image below.)

Search engines will scan your permalinks, so you need to include your keywords there. If your permalinks match the title of your article (H1 tag), then you’ll get a bump above your competition.

H2 & H3 Tag

The next thing search engines look at is your H2 tag. To find the H2 tag option, you have to click the formatting drop down list on your toolbar. After you click the drop down list, you’ll see something that says “Heading 2” which is the H2 tag.

If you don’t see this formatting drop down list, then you need to click the icon that says “toolbar toggle.” WordPress hides these formatting options by default.

To use the H2 tag correctly:

1) Type the same keyword phrase that you have in your title and permalinks.
2) Select the text by dragging your mouse across the keyword phrase to highlight it.
3) Click the formatting toolbar and select “Heading 2” which is the H2 tag.

You’ll notice that the H2 option makes the text bigger and bold. You can also add an extra word or date at the end of the keyword phrase if you like. I usually add an extra word or phrase at the end of my keyword phrase in the H2 tag so it doesn’t look like I repeated the title for no apparent reason.

For example, if my main keyword phrase is, “buy graphic design art”, I’d set my H2 tag to say one of the following:

“1) Buy graphic design art in 2016
2) Buy graphic design art – Exclusive Discounts
3) Buy graphic design art for cheap!

As you can see, the main keyword phrase is still there and you’re just expanding on it. This looks good to search engines and even better to your readers.

Do the same thing with the H3 tag. Use the H3 tag at least once in your article as a subheading to break up your text. For example, if your keyword is “buy graphic design art”, you could use a H3 subheading somewhere in your article like this:

Buy Graphic Design Art for Cheap at:


First Paragraph

Your first paragraph should have your keyword phrase at least once! The best way to do this is by asking a question or making a statement. For example:

1) “Are you looking to buy graphic design art for cheap? We’ve got you covered!”
2) “Buy graphic design art for 50% off during the month of February!”

Make sure to Bold and Underline your keyword phrases. Search engines will acknowledge these phrases as important and give you extra “juice” for these keyword phrases.

It’s not that hard to write a sentence that makes sense using your keyword phrase. Just make sure that you don’t stuff your keywords into a paragraph if it doesn’t make sense.

If your article doesn’t make sense, then people will bounce off your page. That basically means that people will click on your link from Google, stay on your page for a couple seconds, and then hit the “back arrow” to go back to Google.

If you have a high “bounce rate” then Google will bounce you off the first page of the search results.

Google wants to provide their users with relevant and useful information. So if people keep bouncing off your page, then obviously your content isn’t relevant to what people are looking for.

Keyword Density

A lot of SEO guys are really big on keyword density. SEO companies have figured out a certain percentage of times that they think your keyword phrase should show up within an article.

Keep in mind that you’re supposed to write for your READERS and not for search engines. Don’t randomly insert keywords into a paragraph just to meet a keyword density percentage. I personally think that’s going overboard.

Just sprinkle your keyword throughout your article and make sure it reads well. You need to impress your readers because they are more important. If your readers like your article, then they’ll share it on Facebook and Twitter, and Google will notice that. As a reward, Google will move you ahead of your competition.

If you’d still like to calculate your keyword density, here are some excellent WordPress plugins that you can use:

1) “SeoPressor” $47 limited, $97 Unlimited (http://seopressor.com)
2) “Blogger High” FREE (http://bloggerhigh.com)

You can also search for other alternatives within your WordPress dashboard. Just go to the plugins tab, click “add new”, and search for “keyword density” and see if you like any of the available options.

Last Paragraph

The last paragraph is very important. Make sure that you include your keyword phrase at least one more time in the last paragraph. Just make sure that it seems natural so it’s not obvious to your readers what you’re doing.

Using the same example, “buy graphic design art”, I would probably start off my last paragraph like:

Buy graphic design art from us today and save 50% off the retail price! If you have a special request, please feel free to contact us using the contact form.

You can also contact us using our toll free 800 number. We have over 15 years experience, and all of our clients are happy customers. Order from Amazon or contact us to request a custom order! ”

Lastly, you’ll want to add some anchor text at the end of the article that points back to the same article. Anchor text is just a hyperlink that contains your keyword phrase. For example:

Buy Graphic Design Art ← That’s anchor text. (see image below for another example..)

Upload Optimized Images

You need to add images to all your blog post and articles. Images break up the text and make your articles a lot easier to read.

You shouldn’t steal pictures from Google Images. Everybody does it, but you shouldn’t because you might run into copyright issues.

You can download images legally a few different ways:

1) Buy royalty free images. (http://www.gettyimages.com & http://www.istockphoto.com)
2) Use screenshots (Print screen option or http://www.techsmith.com/snagit.html)
3) Do a Google search for “free royalty free images.”
4) Ask users from http://www.Flickr.com or http://www.DeviantArt.com if you can use their images in your articles. A lot of people will agree, and they’ll just ask for credit for the image.

Before you upload your images to WordPress, you need to rename them with the same title as your article. Save your images to your desktop, right click on the image, and select the “Rename” option.”

If you have more than one image, you can still use the same keyword phrase for all your images by adding a number or word at the end. For example:

Buy graphic design art.
Buy graphic design art 2016.
Buy graphic design art now.
Buy graphic design art at an discount.

When you upload your images to WordPress, the optimized image name will automatically populate into the “Title” box. Now copy and paste that keyword phrase into the alternate text box, caption box, and description box.

You should alternate the keywords so it’s doesn’t seem like spam to the search engines. If you look at the screenshot below, you’ll see that I’m using the keyword “SEO Company Beverly Hills” in all the sections, but I’m building around the keyword so it’s not spam.

All in One SEO Pack Blog Settings

After you finish uploading your images, scroll down the page and you’ll see the “All in One SEO Pack.” There’s a section for a Title, Description, and Keywords. Whatever information you enter into this plugin will be the same information displayed on Google search.

Since we already optimized the blog post, you just need to copy the same information from your article into this plugin. So for the title, enter in the title of your article. For the description, enter your main keyword first, add a hyphen, and then enter the first 2 sentences from your article. For the keywords section, enter the title again and that’s it!

Categories & Tags

On the right column, you’ll notice a section that says categories. A lot of people ignore this section, but it’s very important.

All of your articles are unique and your categories should be unique too. Your category should be the same exact name as the title of your article. To add a new category, just click the link that says “+ Add New Category” under the category box.

Below the category section, you’ll see a box that says “Tags.” Enter the same keyword phrase into that section too, and click the “Add” button.

Below the tag section, you’ll see a “Featured Image” section as well. Upload your main image there, and make sure that you use the same “image optimization” tips that we’ve discussed earlier. Done!

Tag Cloud Widget

Within your WordPress dashboard, navigate to the “widgets” section. You should see a widget for “tags” or “tag cloud.” You should add this widget to your sidebar because it will help search engines determine what your website is about.

When search engines crawl your page, they’ll see your tag cloud and follow the links to all your articles. Tag clouds are great for SEO.

Summary & Action Plan

The H1 tag is the title of your article
Add your keyword to the H1, H2, and H3 tags within your article
Make sure your keyword is in your permalink
Add your keyword to the first paragraph of your article”

“Add your keyword to the last paragraph
Add your keyword to the images (title, alternative tag, description)
Add your keywords to the “tag” and “categories” section.
Customize the “All In One SEO” plugin for each article
Setup the “tag cloud” widget on your website.

Chapter 7 – Analyze Your On-Page SEO For Free

Use Traffic Travis to review your on-page SEO. Traffic Travis is a free software that you can download from their official website here: www.traffictravis.com
You’ll have to register your name and email to download the product. Use your real email address because they’re going to email you a “product key” that you’ll need to access the tool.

After you launch the software and enter the product key, the program will start to play a video showing you how to use the software. You can close that video for now and watch it later. That same video will start again every time to open the software.

After you close the video, you’ll be presented with three options:

Watch Video
Create New Project
Let Me Play

Choose the “Let me Play” option, and then click the tab on the top left that says “My Site.”After you click the “My Site” tab, another video will open showing you how to use the “My Site” feature. You can watch that video if you’d like, but I’m going to show you how to use it now. On the top left, click the button that says “import pages.”

Traffic Travis will ask you to import your sitemap file. Your sitemap file will look like this:


After you enter your sitemap, scroll down and click the box that says “Import Keywords from Meta Keywords.” When you’re finished, click the “OK” button.

“After you click “OK” Traffic Travis will start to analyze your website. After it’s finished, you’ll see a column that says “Page Warning.”

“Within that page warning column you’ll see a “number” if you have any on-page SEO problems. Click on the number to find out how you can fix your on-page SEO. Below is an example of an error I found on one of my websites.

Based on the error message, it looks like my meta description is less than 120 characters. Now that I see what’s wrong, I can go back to my website, make the changes myself, and then come back to Traffic Travis and analyze my website again. If I receive a “green check” next to the meta description section, then the problem is solved!”

There’s no need to pay an S.E.O. company $800.00 to review your website and tell you how to fix it. You can do this by yourself in less than 5 minutes for free.

Summary & Action Plan

Analyze your entire website for free using Traffic Travis (www.traffictravis.com). Using traffic travis you need to:

Click on the “my site” tab
Click on “import pages”
Enter your sitemap URL (YourDomainName.com/sitemap.xml)

The only thing holding you back from getting on the first page of Google now is backlinks to your website.

Once again, you don’t need to pay an S.E.O. company $500 – $1000 to get backlinks to your website. You can easily build backlinks yourself, or outsource it to someone else for cheap. In the next chapter, I’ll go into more detail about backlinks and off-page optimization.

Chapter 8 – Off-Page Optimization

After you optimize your homepage, blog posts, and articles; you’ll need to create backlinks to your website. A backlink is a link on another website that directs users back to your website. For example, I wrote an article about “WordPress Plugins”on my website, and I included a link to WordPress.org in my article. That counts as a backlink for the WordPress.org website.

There are a lot of ways to get backlinks to your site. The most popular ways are:

Blog Commenting
Article Marketing
Forum Posting
Social Bookmarking
User Profiles, etc.

Blog Commenting

When you leave a comment on someone’s blog, you’ll see an option to enter your website’s URL too. When you enter your website’s URL, your “display ”name” on the comment changes into a clickable hyperlink that points back to your website.

This is my LEAST favorite way to get backlinks for a few reasons:

You have to read the article first if you plan to leave a valid comment.
Most comments are held for moderation, so it’s up to the website’s owner if your comment will show up or not.
The website owner can edit your comment and remove your link if he wants.
Posting comments all day takes too much time. Time is your most important asset.

I believe that commenting on blogs is better for branding your website. If you go to www.gravatar.com, you can upload a picture that you want to show up next to all your blog comments.

Some people recommend that you use a picture of your face, but I disagree. I think you should use a picture of your company logo because people will remember your logo faster than your face. So even if a moderator decides to remove your websites link, at least you’re still getting your brand out there!

Leaving blog comments is good, but I wouldn’t waste a lot of time leaving comments if you’re only trying to build backlinks. Most reputable bloggers that recommend “blog commenting” as a backlinking strategy never comment on other people’s blogs. So what’s that all about?!

Article Marketing

Article marketing is a really great way to get backlinks to your website. The downside is that it can be time consuming to write 100 different articles and post them to 100 different article directories.

The truth is that nobody does this anyway. Most people write an article once and then pay someone to spin it and submit it to multiple article directories. When I say “spin” the article, I simply mean mixing the words around in an article to make it seem as if it’s a different article.

Spinning an article is “greyhat” SEO because a spun article is technically a “low quality” article. Even if the article is manually spun so it makes sense when someone reads it, it’s still a “grey area” because you’re essentially uploading the same article all over the internet for the sole purpose of getting backlinks.

You won’t get “penalized” for duplicate content unless you upload duplicate content on your actual website. Also, duplicate content is NOT actually “penalized” anyways.
Think about it, Google and article directories simply don’t need the same article 100 times. So Google won’t index duplicate content (because they already have that content) and rticle directories will reject an article with duplicate content because they already have the content too. So duplicate content isn’t actually penalized because it’s never accepted to begin with.

Now if an entire website is filled with duplicate content or spun articles, then the entire website might get penalized or de-indexed because the website doesn’t have anything unique for Google to index.

Google wants to provide users with unique results. It wouldn’t make sense if the first page of Google had the same article 10 times. That’s the only reason why Google and article websites do not like duplicate content. So if you submit the same exact article to 100 different article directories, then the directory might not approve your article.

If by luck your articles are approved by article directories, Google might not index your those article into their search results to keep their search engine free from duplicate content. Simple!

So you actually have three choices:

1) Write unique articles to submit to article directories (whitehat SEO)
2) Manually spin one of your current articles (greyhat SEO)
3) Pay article writers to write unique articles for you (whitehat + $$$)

You can use websites like Upwork.com or Fiverr.com to find article writers or people to help you spin articles.

Just be careful with Fiverr because you get what you pay for. A lot of users on Fiverr use automated/spammy techniques that are useless. You might want to give them a sample project first to check out their work. If it looks good, then you can give them your main project to work on.

You can actually outsource the entire article writing and submission process. Just don’t go overboard when outsourcing article marketing or any other backlinking services.

If you pay someone to submit 2,000 articles so you can get 2,000 backlinks within 24 hours, then you’re asking for trouble.

2,000 backlinks within 24 hours will not look natural to Google and they might penalize you…maybe. The way Google can penalize you is by pushing your website to the back of their search results, or just removing your website all together from their search engine.

You’re better off paying someone $20 to manually submit your article to 20 article directories rather than paying someone $5 to automatically submit to 2,000 directories. One of my favorite article directories is hubpages.com.

I recommend that you sign up for Hubpages and manually submit your articles there yourself. It’s good to know how these article directories work and what kind of articles they accept. When you write your articles, use the same SEO strategies that you used on your WordPress website.

Remember to use “anchor text” with your main keyword phrase when you post your links on article directories. Most article directories will make this easy for you by asking for your URL and then the Display text.

If an article directory requires HTML code for anchor text, just use the template below and replace the URL with your website, and the text “Wikipedia” with your keyword phrase:

<a href=”http://en.wikipedia.org/wiki/Main_Page”>Wikipedia</a>

Forum Posting

This is another of my least favorite options to get backlinks to your website. I personally don’t like forums because they’re usually infested with people passing along poor advice.

When you sign up for forums, you can set up a profile which allows you to add a link that points back to your website. Most forums will also allow you to set up a signature similar to an email signature. When you leave a comment on the forum, your website’s link will show up under your posts.

You have to be an active user of forums to get multiple backlinks pointing back to your website. If you like forums, then this is perfect for you! If not, then outsource this project to someone else.

There are some outsourcers that’ll set up multiple forum profiles for you and leave a couple comments on the forums. You can use Upwork, Fiverr, or whatever other outsourcing website that you feel comfortable with. Just don’t use Freelancer.com because a lot of people have complaints against that website including me.

Social Bookmarking

This is my favorite way to get backlinks! Social Bookmarking websites allow you to share your favorite websites with everybody on the internet. Popular social bookmarking sites include:

www.folkd.com, and a lot more!

When you register with social bookmarking websites, you have to use those websites correctly or you could get banned. If you only bookmark pages from your website, then it’s considered “self promotion.” Self promotion is the fastest way to get your website banned from some social bookmarking communities.

Your social bookmarking accounts should look natural just like your bookmarks within your web browser. Every time you bookmark your articles, you should also bookmark 5-10 other websites as well.

You need to sign up for all the social bookmarking websites to see how they work. This is not a waste of time for multiple reasons:

Social Bookmarking websites have a very high page rank with Google.
When you set up your profile, you can add your URL for a backlink.
You can upload your logo to help people get familiar with your brand.
You need to know how these websites work if you decide to outsource this task. The only way you’ll know how these websites work is to sign up for them and use them.

It only takes about 10-15 minutes to bookmark your website to about 12 of these social bookmarking web”sites. That includes bookmarking additional websites to make your accounts look natural.

Each website has a toolbar that you can download to make the bookmarking process faster. I personally recommend using the “AddThis” toolbar which combines all the popular bookmarking sites into one easy to manage toolbar.

To find this toolbar for the Firefox Mozilla browser:

1) Go to https://addons.mozilla.org
2) Type “addthis” into the search box.
3) Look for the Orange Square with the (+) symbol inside of it, and click the “Add to Firefox” button.
4) Restart your browser and set up the social bookmarking websites that you’d like on the toolbar.

If you want to take Social Bookmarking to the next level, you should:

Bookmark any article that you left a blog comment on.

Bookmark all your articles that you posted to article directories.
Bookmark every forum page that you left a comment on.
Bookmark any and every page that displays your websites link!

When you bookmark a page that displays your link, Google will find your link faster and count it as a backlink. Also by bookmarking the page, you’re making that page more important in Google’s eyes which will also make your link on that page more important.

Profile Accounts

Profile Accounts are created at websites that allow you to upload a photo and a link to your website. This is a great way to get backlinks, and even better for branding.

If a website is considered important to Google, then you want to affiliate yourself with that website. The easiest way to do this is to set up a profile with these websites and upload your logo and your website’s address. You can do this yourself, have someone in your office do it, or outsource this task to Upwork.com.

An example of a profile account that allows you to display your website is Twitter. Search engines will notice this backlink, and people that visit your Twitter profile will see your link and click it if they want to know more about you.

The goal is to create profile accounts at websites that are considered important by Google and that have a lot of authority. I found the easiest way to do this is to go to www.alexa.com, click the “Top Sites” tab, and scroll down the list to see which websites will allow you to create profile accounts. (See image below.) Obviously you don’t want to create a profile account on a porn website, but everything else should be fine.
Here’s a few websites that you can create profile accounts with:

1) https://profiles.google.com/me
2) http://www.facebook.com/pages/create.php (Facebook Fanpage)
3) http://amazon.com
4) http://www.flickr.com
5) http://blogger.com
6) http://pinterest.com
7) https://www.tumblr.com
8) http://wordpress.com (Not to be confused with WordPress.org)
9) http://www.linkedin.com
10) http://digg.com
11) http://www.slideshare.net
12) http://www.myspace.com
13) http://www.stumbleupon.com
14) http://www.warriorforum.com
15) http://www.deviantart.com
16) http://youtube.com
17) http://www.nytimes.com
18) http://www.reddit.com
19) http://www.livejournal.com
20) http://vimeo.com
21) http://dailymotion.com
22) https://about.me

Most people don’t like to create profile accounts because they’re too lazy, but that’s their loss and your gain. Some people argue that some of these websites are “No-follow” which basically means that the backlink doesn’t count, but I beg to differ.

Google looks at all links pointing to your website and it’s supposed to be mixed with do-follow, no-follow, blog comments, links from articles, links from videos, and profile links especially from authority websites.

Like I said earlier, if you have links from multiple authority websites pointing back to your site, then Google will have no choice but to consider you an authority website as well.

On the other hand, if you have a lot of spammy links pointing back to your website, then Google will consider you a spammy website too and penalize you. It’s better to have 100 authority backlinks compared to 10,000 spammy backlinks.

I believe that you should create these profile accounts yourself to make sure it’s done right. You should also upload your company logo and actively use these websites once or twice a month.

The websites listed above get the most visitors in the world, so I think it’s a bad idea to put your website’s reputation into someone else’s hands by outsourcing this task. You should either do this yourself or have someone in your office handle this assignment.

You’ll also notice a lot of Social Bookmarking websites in the Alexa list of “top sites.” That’s why I recommend that you handle your own social bookmarking too. It would be a shame if you got your website banned because someone from Fiverr spammed these authority websites with your links.

If you still want to outsource this task, then bookmark your website first, and then hire someone else to bookmark it as well. For example, when someone else bookmarks your website on Digg.com after you’ve already bookmarked it; any additional bookmarks will give your post an “up-vote.” An up-vote is considered a “DIGG” as if to say that they “Digged” your website too. That’s why it’s important to learn how certain things work before you just outsource it. You should only outsource backlinks to save time, and not because you’re clueless and don’t know how the process works. If you don’t know how the process works, then how will you know if the person you hired knows what they’re doing?

After you create these profile accounts, don’t forget to use Social Bookmarking websites to bookmark the page that displays your websites link. This will help the search engines index your links faster and your profile pages will start to show up in Google search.

Chapter 9 – Tiered backlinks (Backlink Pyramids)

Tiered backlinks (backlink pyramids) are when you build backlinks to your backlinks. This sounds confusing, but it’s really simple. Other websites that link directly to your website are considered tier 1 backlinks. Websites that link to the tier 1 pages are considered tier 2 backlinks.

For example, let’s say I created a Facebook Fan Page that links directly to my website. That would be considered a “Tier 1” backlink because it links directly to my website.

Next, let’s say I created three articles on HubPages that link to my Facebook fan page; that’s considered “Tier 2” links because HubPage links directly to my Facebook fan page instead of directly to my website.

You should create tiered backlinks for a few reasons:

Help Google find your tier 1 backlinks
Make your tier 1 backlinks more important
Protect your website from lesser quality backlinks

A whitehat backlink pyramid will consist of quality backlinks on tier 1 and tier 2. So if your tier 1 backlink are on Facebook, and your tier 2 backlinks are on a quality article directory like HubPages, then it’s a whitehat pyramid.

A blackhat/greyhat backlink pyramid is almost the same. A blackhat pyramid consist of a lot of low quality backlinks on tier 2. For example, my tier 1 backlink would still be on an authority website like Facebook, but I would create 2,000 backlinks on tier 2 using a lot of spun articles on auto approve article directories. The spun articles aren’t linking directly to my website, they’re linking to my Facebook fan page, so my website is technically safe.

Facebook isn’t going to get penalized because I sent 2,000 backlinks to my fan page; Facebook probably has billions of backlinks from all over the place. The only thing that will happen is that Google will find my Facebook fan page faster due to all the links pointing to my page and index it.

The entire point of tiered backlinks is to create a “push” for your tier 1 links. Your tier 1 links should only come from authority websites. Your tier 2 links can come from wherever you want, but if you want to be 100% ethical and “whitehat”, you can use social bookmarking websites for your tier 2 links. (Diigo, Digg, Folkd, Delicious, Google+, Reddit, etc…)

Summary & Action Plan

Build backlink pyramids to help Google find your backlinks. Your tier 1 backlinks are links that point directly to your website. Your tier 2 backlinks point to the tier 1 backlinks.

Your tier 1 backlinks should always consist of high quality, authoritative, and relevant websites. Your tier 2 backlinks can consist of lesser quality backlinks, but if you want to be 100% safe and whitehat, use social bookmarking websites for tier 2 backlinks. Done.

Chapter 10 – Boost Your Rankings With RSS Feeds

Do you know what an RSS Feed is? If not, it’s that orange icon you see on most websites. (See image below.) Internet users can subscribe to your website via these RSS Feeds, and have your articles sent to their eReader device or email. If you don’t have an RSS feed installed on your website, you can get one for free at https://feedburner.google.com

Once you have an active feedburner account, you can submit your feed URL to feed directories. You can search Google to find websites that accept RSS feeds, but a few good ones are:


Just look for a button that says “submit feed” on all of these websites. Some feed directories you’ll have to register for, and some other directories will allow you to submit your feed anonymously without creating an account.

After you submit your feed, the title of your articles will become clickable anchor text that points back to your website. (See image below.) That’s why it’s very important that you always title your articles correctly because it’ll always be used as a clickable link which is anchor text.

Need More RSS Feeds?

If you need more RSS feeds, go to www.howismysite.com. Enter in your website’s information, and they will create a profile page for you and give you an RSS feed. You can find the RSS feed button on the top right of the page.

Now bookmark this page using all the social bookmarking sites, submit the RSS feed to RSS directories, and use Pingomatic to ping the page and the RSS Feed. If you want to take it to the next level, you’ll notice something that says “Other Resources” at the bottom of the same page. (See Below.)

When you click those links, they’ll create additional profile pages for you. Once again, you want to social bookmark all those pages and look for any RSS feeds. If you see an RSS feed on any of those pages, then submit the RSS feed to feed directories, and ping all those pages using www.pingomatic.com

I know a lot of this seems tedious, but if you want to make it to the first page of Google, then you have to step up to the plate and make it happen.

There are only 10 FREE spots on the first page of Google, and depending on your market, you could be competing with millions of other web pages. Only the business owners that are willing to go above and beyond will make it to the first page of Google and STAY there.

If you don’t have the time to complete these tasks, then outsource it to someone else. 90% of SEO companies will outsource everything I’ve mentioned in this book to another SEO company in India for half the price.

Summary & Action Plan

Submit your RSS feed to feed directories. If you don’t have an RSS feed, you can create one at: https://feedburner.google.com
Get additional RSS feeds from: www.howismysite.com
Build backlinks or “ping” your RSS feed pages using pingomatic so Google can find the pages.

Chapter 11 – Get Your Backlinks Found By Google, Fast!

Google will only find about 10% of your backlinks. For every 100 backlinks you build, Google will only find 10. If Google doesn’t find your backlinks, then the backlinks won’t count for your website, and you won’t move up in Google’s rankings

You can help Google find all your backlinks fast by creating tiered backlinks as mentioned earlier; or you can use indexing services.

Indexing services uses a wide range of techniques to make search engines aware of your backlinks. If you build quality backlinks, you’ll increase the chances of your backlinks getting indexed by Google. If you create low quality spam backlinks, then Google won’t index your backlinks even if you use an indexing software.

Here are three services that you can use to help Google find and index your backlinks:


All of the indexing websites above cost less than $19/month. You must create tiered backlinks or use an indexing service for your backlinks.

Most people miss this important step and they wonder why their website isn’t moving up the rankings. I know some people that spend hours writing articles, submitting to directories, and creating profile accounts; but it’s all for nothing if Google doesn’t find those pages that contain your backlinks.

Tiered backlinking is confusing to some people, so you’ll need to invest in one of the softwares mentioned above. I personally use “One Hour Indexing” and it works great!

I recommend that you only use these services to get your tier 1 backlinks indexed. Don’t import pages from your actual website into the indexing software. WordPress is already setup to “ping” search engines when you publish new content to your website.

Chapter 12 – Track Your Rankings

This chapter will be short, but it’s very important. You need to track your rankings to make sure your SEO efforts are working for your business.

Every business is different, so an SEO strategy that works for one business might not be as effective for another business. For example, if you own a local restaurant, backlinks from social media websites might be enough to get you on the first page of Google, Yahoo, and Bing.

What if you own an insurance company? Welcome to the big leagues! You’ll need backlinks from facebook, twitter, pinterest, press release websites, PDF websites, private blog networks, PR9 domains, 301 redirects from aged domains with authority, site-wide links, Youtube, Vimeo, DailyMotion, forums, profile accounts, blog comments, article directories, everywhere and lots of on-page content.

How do you know which backlink strategy is working the best? Just use one type of backlinks for the month and track your rankings for that month. For example, for one month you can focus on building backlinks using only video websites like Youtube.

Before you start building backlinks, sign up for Accuranker here: https://accuranker.com there’s no credit card required. You can track the rankings of up to 150 keywords for $19/month.

You can track your rankings on mobile devices, track your competition for the same keywords, set target goals, have automated reports sent to you, and click a single button to update the rankings for all your keywords. The rankings are automatically updated once daily, but you can “refresh” your rankings as many times as you want.

You don’t have to use accuranker; there are other softwares that you can use. I use accuranker because it’s user-friendly and affordable, but you can use any software you want. Whatever software you use, you’ll need to track our rankings, you’ll need to see charts, you’ll need to see graphs, and you’ll need to know what’s going on!

If you’re not going to track your progress, then don’t even waste your time doing your own SEO. I’m serious, you have to keep track of what you’re doing to make sure it’s having an positive effect on your website.

If what you’re doing isn’t working, then try a different backlink strategy. Don’t give up because you can get backlinks 100 different ways. Just keep testing until you find the perfect formula for your business.

All the strategies I’m giving you work, but you might not need all of them. You’re supposed to work smart not hard. Focus your efforts on the SEO strategies that work the best for your website.

I know some people that only write 3-5 articles/blog posts per day. Their entire SEO strategy is content creation (Google loves new original content) and they’re constantly moving up the search results and getting hundreds of visitors per day. They don’t even worry about backlinks because their readers are sharing the content on social media for them.

Summary & Action Plan

Track your rankings using: https://accuranker.com
Build one type of backlinks per month and track your rankings with accuranker. This will help you identify which type of backlinks are working and not working.

If the backlinks you’re using are improving your rankings, then keep doing that but also start on to the next type of backlinks. You need link diversity.
If you start a new backlink campaign and your rankings drop, don’t panic! Your rankings can drop for no reason at all, just make a note of what you were doing just to be safe.

Chapter 13 – Piggyback Method

Search engines like to mix up their search results with YouTube videos, social media websites like Pinterest, products from Amazon, and images. So if you want to improve your chances to rank for a keyword, you need to optimize your content and syndicate it to all these popular websites.

For example, to rank your Amazon book on Google, Yahoo, and Bing you have to:

Title your book using the exact keyword phrase you’re trying to rank for, and include your keyword phrase again in the description section for your book.

Once your book goes live; social bookmark your product page, ping it, and set up an article marketing campaign with links pointing back to your product page. Done!

Search engines love Amazon, so your book would have probably shown up in the search engine anyways. If you take it to the next level and build backlinks to your product page, then you’ll jump to page #1 almost every time.

Take Advantage of Scribd

Scribd is a website that allows you upload and share PDF documents. You can utilize Scribd to build backlinks to your website, build brand awareness, and get to the first page of Google. You can do this easily by:

1) Creating a new article using Microsoft Word.
2) At the top of your document, use anchor text with your main keyword phrase and enter your URL again below it. (See image below.)
3) Click the “Save As” option, and select “PDF.” When you save your document, don’t forget to use your main keyword phrase as the file name.

Now all you have to do is log into your Scribd account at www.scribd.com and upload the PDF document. When they prompt you for the title of your article, use your main keyword. When you enter your description, use your main keyword FIRST and then enter your description (just like your website’s description.)

If you want the article to rank, then build backlinks to the Scribd PDF document using social bookmarking and article directories.

You can repeat this process using other popular websites like:

www.YouTube.com, etc.

YouTube Tips

YouTube is a little tricky. You need to have a lot of “views”, “likes” and “comments” on your video for Google to consider your video important and rank it. Not to worry because you can outsource this task to somebody for a couple bucks.

You don’t need a master’s degree in video editing to upload a simple promo video to YouTube. Just go to www.animoto.com and you can create a professional slide show in about 10 minutes. You can also record a screen cast (record your computer screen) using a simple, easy to use, software like http://www.techsmith.com/camtasia.html.

When you upload your video to YouTube, just use your main keyword phrase in the title, description and tags. You can also place your websites link in the description too, but make sure that you use “http://” in front of your web address so the link will be clickable.

Also, enter your main keyword phrase FIRST and then enter your website’s URL in the description. There are some other tricks in regards to YouTube too, but that’s an entire book in itself that we’ll probably write later. But if you submit your YouTube videos to social bookmarking sites, you’ll increase your chances of your video showing up in the search engines.

Even if your video doesn’t get to page #1 of Google, creating backlinks on YouTube is still a good backlinking strategy and you’ll get some decent website traffic. YouTube is owned by Google, so you’re “keeping it in the family” when you utilize YouTube.

Q&A Websites

“Question & Answer” websites like Yahoo Answers and Wiki Answers are great websites for your business. These types of websites are great because:

You get to set up a profile account and include your website’s address and logo.

You can answer a lot of questions which is great for branding your company.
Yahoo Answers allows you to include links in the “resource” section when you answer questions. This is a good opportunity to post links back to your website or your Scribd PDF document that’ll answer a specific question in more detail.

Have you ever typed a question into a search engine and the top results were from Yahoo Answers? That’s exactly why you need to sign up for an account with Yahoo Answers and use it for a couple days.

Millions of people visit Yahoo Answers looking for answers to questions. If people keep seeing your company logo pop up and you’re leaving quality answers, people will eventually visit your website.

If you have a good website with more useful answers, then people will link to your articles and probably share your website on Facebook and Twitter.

There are allegedly hundreds of SEO secrets, tricks, and tactics to help you jump to the first page of Google. Ironically, the best way to get to the front page of Google is to help people solve their problems. When you help people, they’ll say good things about you and recommend you to their friends by passing along your websites link.

The more people you help, the more people you’ll have sharing your website. That’s exactly how websites like Facebook became popular. Facebook didn’t have an SEO strategy. Instead, Facebook provided a quality service that people liked, and they became popular by word of mouth.

I only bring this up to remind you to always put your customers first. Some people go overboard with SEO and forget that there are real people on the other end of these computers. (SEO for WordPress)

Your articles can be fully optimized from beginning to end, but if your content is poor then:

People will bounce off your website.
People won’t recommend your website to their friends.
You’ll make people mad for wasting their time.
Google will remove your article from page #1 because of your bounce rate.

You’ll have to build backlinks yourself forever because no one will naturally link to your website.

So make sure that you have a good balance when it comes to SEO. Always write your articles for the people 1st and search engines 2nd.

Chapter 14 – Automated Tools (Greyhat & Blackhat SEO)

Let’s be honest; it’s very tedious and time consuming to post blog comments, join forums, submit to social bookmarking websites, submit to article directors, upload PDF documents everywhere, and submit your RSS feeds manually across the internet.

Below you’ll find some excellent automated tools that will do everything for you if you’re super lazy. If you use automated tools as recommended per the developers, you’ll rank very fast for competitive keywords.

If you abuse automated tools and try to build 1000 backlinks per day, then ou’ll just shoot yourself in the foot. Automated tools are best used for tier 2 backlinks.

The automated tools below are VERY powerful, so there’s no need to overdo it.

Top 3 Automated SEO Tools:

Magic Submitter
Backlink Beast

Bonus Tip #1

Do you need to create unique articles fast? Yes! Use Article Builder. With Article Builder, you can create hundreds or even thousands of unique articles in seconds. You can submit these articles to article directories, or just post them on your website. Watch the short video on their website for more details: ArticleBuilder.

Bonus Tip #2

Sign up for free with Affilorama. They have over 100 free training videos teaching you how to improve your SEO and marketing efforts. I learned a lot by watching their videos, and they’re also the creators of the Traffic Travis software: Affliorama

Chapter 15 – Google Places & Business Listings

Business listings are very important when it comes to SEO. The business listings on Google, Yahoo, and Bing are displayed before the organic search results.

A lot of people will only contact the first few businesses they see on the business listings. Why? Because people are lazy and the business listing gives them all the information they need. Business listings allow people to instantly see the name, address, phone number, and business hours of multiple businesses without clicking on anything.

Google used to show 5 – 7 business listing on the first page, but now they only show 3 listings. If you’re using your mobile device to search the internet, you’ll still see 5 – 7 business listings on the first page.

A lot of business owners are upset that Google only shows 3 business listings now, but my response is, “What do you expect?” I tell people all the time that Google isn’t in the business of helping people advertise their business for free. Google wants you to give them all your money to get on the first page. Google is a business, not a charity.

Yahoo and Bing will still show 5 – 7 business listings on their first page, so don’t ignore Yahoo and Bing.

Everybody doesn’t use Google; there’s a lot of people that use Bing, like me.

Here are the websites to submit your business listings:

https://www.google.com/business (Google)
https://www.bingplaces.com (Bing)
https://www.aabacosmallbusiness.com/local-listings (Yahoo)
To set up your account, you’ll need to have a valid business address and phone number. Don’t submit just any address because they’re going to send a postcard with a pin-code that you’ll need to verify/activate your business listing.

If you work from home, you can use your home address. If you don’t want to enter your home address, then set up a virtual office.

Sometimes you’ll have to verify your phone number depending on where you decide to setup your listing. An automated system might call your phone and give you a pin-code, so a live person has to pick up your phone. If you use an automated voice attendant to pick up your business phone to route your calls, then you’ll never get the pin-code and you’ll go in circles forever.

If you want to increase the chance of your listing showing up on the first page, use your keyword in your business listings. When you use your keyword, it has to make sense because your business listing will go through an approval process. If you’ve followed everything I’ve stated from the beginning of this post, then you’ll be fine.

Good luck with your SEO!


Search Engine Optimization Tips That Are Easy To Understand

You want more visitors to your site, right? You want to make your website appear in a search result. This article provides some great SEO suggestions.

When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. On search engines, long pages are usually weighted lower than shorter ones. Additionally, most internet users prefer to read shorter articles rather than longer ones.

For a good affiliate marketing strategy set up pay-per-click advertising. This is the easiest service to provide to affiliates, so the pay is correspondingly modest, but it can rapidly build up.

Be certain that your website is well-coded when you are working on optimizing it for search engines. If your code is messy, search engines may not be able to index it. When your website contains a lot of Flash content with no text to describe it, search engines won’t see it at all.

You must have patience when performing SEO to increase page rank. You will not see an immediate increase in traffic to your website. It may take several months, especially if you have a new website. Same as any other business, time is required for success.

You should make sure that you are using SEO style writing, so that you will be improving your ranking in the search engines. Switching to a SEO writing style means including keywords as naturally as possible throughout your writing. This improves your rankings by increasing density, a factor used by many search engines.

Site Map

Header tags should be used vigorously. Sometimes these headers can be too big, but you can use CSS to change the size. Headers work to your advantage because a search engine checks this before ranking a site. Use the H1 and H2 tags to highlight important things about your product or service so that the engines crawl something worthwhile.

Any successful SEO process needs to include the creation of a site map. Search engine spiders will crawl the site more easily with a site map in place. A significantly large website might require more than one site map. As a guideline, try to stay under 100 links for each map.

Look at the source code on the sites of your competitors. This will allow you to check out what SEO tactics their site uses, and the keywords that they use. While you shouldn’t copy them all the way, it can inspire you to figure out new ways to do things.

Be sure to include a site map to increase your website traffic. A site map is beneficial in ensuring that all the individual pages on your site are linked. People will see the links on the side of your website and it will boost the amount of traffic that you will get to your site.

You should purchase a relevant domain name that will easily stick in people’s heads. Having a domain name that’s simple to say and easy to remember will cause people to better be able to trace your content from networking sites like Youtube directly to your specific website.

To avoid the spam filters of the search engines, avoid duplicating any content on your site. You might not even realize that you are using the same material over and over. For example, if you have the same product description up on several pages, a search engine may “read” that as spam.

You can do this by creating a robots. txt file, which must be added to the root directory. This disallows certain files to be accessed through search engines.

Do not include a multitude of keywords in a short space on your page. Choose around 12 keywords that focus on what the bulk of your website is all about. To make the most of keywords, use a variety of analyzing tools that will help you to learn which keywords will help to bring in more visitors.

You can get a little more SEO performance by taking your website into the blogging world. Start a blog of your own, and get involved with other blogs that cover related topics. Because search engines like well organized data and regular content updates, it can be easy to move a blog up in the rankings. If you want a high search engine ranking, backlinks are really important.

“Alt” tags are crucial when adding image links to your site. These tags replace images if the image display is disabled by website visitors. Search engines dig through and read the alt tags so ensure that they contain your vital keywords.

Use a properly descriptive title tag to make sure that search engines can best understand the content of your web page. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. Search engines pay less attention to keywords after a certain point.

Unique Content

To help search engines index all of your pages, create a site map. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. Although you may have a small website, you can use a site map to have a bigger effect on search engine ranks.

There is hardly anything more important than unique content when it comes to search engine optimization. You need to work to provide your customers new and different information, compared to the other websites that they look at. Consumers will stick around and come back for more if they see unique content on your page.

Start by doing keyword research. Search for ways to implement keywords in your website and titles. You should research what people are looking for when looking for products in your market and select your keywords from what are being used to search. You should highlight these keywords so you can become higher in rankings.

Keep your list of links short and organized. Incorporate the links throughout your pages and make them blend well with the content. Visitors are unlikely to find link pages very interesting, and search engines do not rank such pages very highly. Keeping the links on your site integrated into your text makes your content look more professional, and helps search engines rank your site higher in searches.

Think about adding a podcast to your website. Podcasts, in either a video or audio format, are a great way to communicate with your customers with relevant information. It is easy to enter the podcast world; you only need a tape recorder. You will then have descriptions of the podcasts show up in search engines.

Try using a service that doesn’t block the information of your domain ownership. If Google registers your domain and the information is blocked, Google may consider you a spammer, thereby not allowing you to be ranked on the result pages and obtain the desired traffic.

Consider signing up for local listing sites through major search engines as a means to gain more visibility for your site. These free services offer you ways to make your site more visible, bringing in more visitors. If you can promote yourself for free without violating anti-spam rules, do so!

Exercise caution on a shared server. Be certain not to use the same proxy that a banned website has used. Sharing proxies with sites that spam or banned sites will reflect negatively on you. You might not get the traffic you want because your ratings get the same negative ratings as the sites you share proxies with.

Earn more search hits by using longer or plural versions of keywords. Some search engines use what is known as keyword stemming. For example, if you use “accountant” as your keyword, then any searches for “accountants” or “accounting” may not have your site listed in the results. Using the longest version of any keyword result will return all the shorter results.

When looking to optimize your website, it is a good idea to consider using the services of a company whose primary business is SEO. Doing so helps market your site and raise your position in search engine rankings. Tons of companies offer great deals on these sorts of services.

Exercise caution on a shared server. Be certain not to use the same proxy that a banned website has used. Sharing proxies with sites that spam or banned sites will reflect negatively on you. You might not get the traffic you want because your ratings get the same negative ratings as the sites you share proxies with.

Search Engine

As you write your keywords, remember to think as a consumer would. Figure out which ordinary, everyday terms people actually use when they search.

When writing for search engine results, you can profit from using keywords. When you are trying to perfect a search engine, you need to use definite commands that will produce the most relevant results for whatever is searched.

Make sure than any foreign language on your site, that is not English, is supported by a language meta tag. Search engines will recognize this, and increase your page rank when people search in that language.

Purchasing used domain names can be a good way to start out with a site that has a higher ranking with the search engines. It is important to note that domain names that have been up for longer than two years are given higher priority. You can preform a search for any dropped domain names, and check out if any of them will be a fit for you.

A large facet of website promotion is email marketing, so make certain that you do it right. SEO keywords ought to be used within your emails, as should social site sharing tools. Make sure the email is easy to forward for the reader.

You can improve your search rankings by including a variety of content within your specific niche. As an example, if you have a blog about knitting, include articles about pattern types, book reviews and how to’s. Make sure you provide plurals of all of your content, so you can get a higher rank.

The more time that visitors spend on your site, the higher the website’s page rank will be. Therefore, you obviously want viewers to spend time and return frequently to your site, so give them great content that will encourage this.

Every page of your website should be unique and have different content. The titles of your pages are of particular importance. Titles are very important when it comes to SEO. Put your keywords in all your titles to help raise your ranking.

You can attract visitors by holding a sweepstakes or a contest. Make sure you look into the laws, though. You can look at competitor’s sites to see how it is they preform their own contests, but do not just copy their ideas and rules verbatim.

Your meta tags for each page of your site should be unique. Do not use the same META tag on different pages because it will lower your search engine ranking.

Be sure that your website contains no errors and that is user-friendly. Visitors are sure to flee a site that is replete with gaffes and poor grammar. It is also important to consistently check links for keyword relevance and errors in directing traffic.

Be certain to use keywords in the META tags you use, as they will definitely boost search engine rankings. Use keywords that are relevant for your page content, and also choose popular keywords for internet searches.

Ensure that you make use of all keywords and phrases in your META tags to improve your rankings. Try to use keywords that are most relevant to web searches.

Make multiple gateways that are related to your business and site. When people do searches, you want all of your site’s content to be caught by search engine bots. Gateway pages help improve organic traffic on many types of searches.

Have your title focused on one of your major keywords. So that everything is linked together, include the title tag on all of your site’s pages. Further link your pages together by placing your company name on the end of your title links. Aside from some really famous companies, people don’t generally search for specific businesses.

Title Tag

Have the owner of the business actively involved in posting material on the website if applicable. This will give the site a more human touch. The CEO acts as the spokesperson for the entire company, and is someone whose thoughts people want to hear.

One good optimization technique is to include your keywords or phrase in your title. Link all of the pages on your site together by putting the same title tag on every page. Your company name should be part of your title tag and will tie all pages together. Unless you have a truly famous company name, people are less likely to search via your business name.

The meta tag itself is going to be viewed on its own, without its page, so it needs to be quite descriptive. All meta tags on every page should describe the content as accurately as possible so people will click on it.

SEO is one of the best ways for you to get noticed on the web. By getting a website up there in search engine results, you’ll help when it comes to bringing more traffic to a site. Hopefully this article has given you some great techniques to get that traffic flowing.

All about SEO